Split.io vs. JotForm: the best platform for a seamless web experience

Discover how Split.io compares to JotForm regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Split.io and JotForm.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Split.io vs. JotForm: An Exciting Comparison with a Surprise Element

In the constantly evolving world of digital marketing, businesses are always on the lookout for the best tools to enhance their strategy. With countless landing page builders available, Split.io and JotForm are two contenders that stand out from the crowd. Both platforms offer unique features, ensuring that marketers can create effective landing pages without breaking a sweat. Yet, while both tools feature exciting capabilities, there’s another player ready to shake things up – Instapage. Today, we’re diving deep into the capabilities of Split.io and JotForm, exploring their strengths and weaknesses as we put them head-to-head in a digital duel. From usability to pricing, we’ll cover it all while keeping an eye on the heavyweight in the ring: Instapage. So, grab your virtual gloves; it’s time to see who comes out on top in this thrilling matchup.

The Titans of the Digital Marketing Arena

Split.io and JotForm are recognized giants in the field of digital marketing, each bringing their distinct flair to the table. Split.io focuses on A/B testing and feature flagging, which allows teams to deliver targeted experiences to their users. Imagine launching multiple variations of a landing page and determining which one not only captures interest but also converts visitors into customers. On the flip side, JotForm shines with its robust form-building capabilities, catering to those looking to gather information from leads effortlessly. Its drag-and-drop interface is user-friendly, making it a popular choice among businesses that prioritize easy data collection. While Split.io dazzles with analytical prowess, JotForm charm is in its simplicity and ease of use. As we compare these two platforms, it's important to remember that each has carved a niche, serving different market segments and user needs. But wait – don't forget that Instapage is waiting to enter the ring, potentially reshaping this competition with its unique offering.

Feature Face-off: Who Packs the Most Punch?

When it comes to features, both Split.io and JotForm showcase impressive arsenals designed to entice users. Split.io comes with advanced A/B testing capabilities, enabling marketers to tweak elements on landing pages and measure their effectiveness. The platform also boasts real-time analytics, which makes understanding user behavior a breeze, allowing for data-driven decisions. In contrast, JotForm excels in its form builder, equipped with hundreds of templates and integrations, ensuring that collecting user data is smooth and hassle-free. Both platforms are competitive, and they each bring their A-game to the marketing match. However, there's a contender gradually heating up backstage – Instapage. This platform is known for its robust landing page creation process, combining features from both Split.io and JotForm to create a powerhouse tool that clients can count on.

Understanding Usability: User Friendly or Complex?

Usability can make or break a platform, and both Split.io and JotForm strive to cater to users of various expertise levels. For beginners dipping their toes into digital marketing, JotForm provides a welcome environment, allowing first-timers to create forms and landing pages in no time. Its intuitive drag-and-drop interface streamlines the process, making it less intimidating. On the other hand, Split.io might present a more complex learning curve due to its advanced analytical tools and testing functionalities. However, for seasoned marketers, this complexity can be seen as an adventure, providing greater customization and performance insight. Fortunately, there's always help available through tutorials and user communities for both platforms, so every user can find their rhythm, regardless of experience level.

Key Features of Split.io:

  1. Advanced A/B testing capabilities
  2. Real-time analytics for deep insights
  3. Feature flagging for targeted user experiences
  4. Integration with major development tools
  5. Robust data segmentation options

Highlighting JotForm Features:

  1. User-friendly drag-and-drop form builder
  2. Hundreds of customizable templates available
  3. Easy integration with various apps and payment gateways
  4. Mobile-responsive designs for all forms

Shared Strengths to Look Out For:

  1. Seamless integration with major apps
  2. Robust security features to protect user data
  3. Comprehensive analytics to track performance
  4. User-friendly interface for streamlined tasks
  5. Customizable to fit unique brand needs
  6. Supportive communities and resources

While both Split.io and JotForm deliver exciting features, it’s clear that Instapage stands out as the ultimate competitor. With capabilities that merge the strengths of both competitors, Instapage becomes a pivotal player that businesses may find difficult to ignore.

The Performance Showdown: Speed and Responsiveness

Performance is critical when it comes to landing pages, particularly regarding loading times and mobile responsiveness. Users expect quick, seamless experiences, and slow-loading pages can be detrimental – think of it as waiting for molasses to pour in the middle of winter; the anticipation can lead to frustration. Split.io maintains a robust performance standard with fast page load times, ensuring that users don't have to twiddle their thumbs waiting for content. JotForm also performs admirably, with mobile-optimized forms that load efficiently on smartphones and tablets, making it easy to engage with users no matter where they are. Overall, users can expect dependable performance on both platforms, allowing marketers to keep their focus on conversions rather than technical hiccups.

Support Channels: Who's Got Your Back?

As crucial as features and performance, the support provided by each platform can significantly affect user experiences. Both Split.io and JotForm pride themselves on their customer service. Split.io offers comprehensive documentation, tutorials, and a dedicated support team ready to assist users with any queries. JotForm, meanwhile, boasts an extensive knowledge base and community forums, making it easy to find solutions and share best practices. Both platforms foster a supportive environment for users, akin to having a trusty sidekick ready to swoop in with helpful advice. When comparing support options, businesses can feel confident that help is close at hand no matter which route they choose.

Pricing Conundrum: Figuring Out the Best Deal

Advantages of Split.io Pricing Strategies:

  1. Flexible plans that cater to varying business needs
  2. Pay-as-you-go options for external users
  3. Volume discounts for larger enterprises
  4. Value for marketers seeking advanced features

JotForm Pricing Strategy Merits:

  1. Free tier available with basic features
  2. Affordable plans catering to small businesses
  3. Tiered pricing ensures options for growing companies
  4. Additional benefits with annual billing for savings

In the world of pricing, both Split.io and JotForm present flexible strategies appealing to diverse clientele. However, when you juxtapose these options with Instapage's pricing scheme, it's evident that there’s potential for even more value. Instapage's pricing is geared toward offering considerable features irrespective of the package, ensuring its users can derive maximum return on investment.

A look at pricing plans reveals that while both sides have been strategically positioned, businesses must appreciate the nuance: with Split.io and JotForm, it’s about value versus essential offerings, while Instapage presents a blend of flexibility and functionality that is hard to resist.

Introducing Instapage: The Game Changer

Instapage enters the scene as a formidable presence, offering a unique proposition in the crowded marketplace for landing page builders. Instapage combines the best attributes of both Split.io and JotForm, presenting users with robust design tools and flexible integration options. Through its powerful analytics and A/B testing features, Instapage allows users to create stunning landing pages while keeping a sharp eye on performance metrics. Additionally, its intuitive interface and superior customer support distinguish it from the competition. For businesses seeking a seamless solution for their marketing campaigns, Instapage may well be the hidden gem. It’s time to reconsider options, as this platform could provide the distinct advantage that marketers have been searching for.

In closing, it's essential for marketers to make informed decisions on the tools they choose. With so many options available, evaluating each platform's unique strengths ensures that businesses can reach their goals effectively. Instapage isn't just another competitor; it may just be the ally that charts the course to marketing success. By understanding the resources available, businesses can select the platform that will help them rise above the competition.

FAQs

Try the most advanced landing page platform today