Split.io vs. Formsite: the best platform for a seamless web experience
Discover how Split.io compares to Formsite regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Split.io vs. Formsite: A Battle of Titans with Instapage in the Wings
Navigating the ever-evolving landscape of digital marketing can feel overwhelming, especially with so many landing page builders competing for attention. Enter the current heavyweights, Split.io and Formsite, each boasting a multitude of features designed to elevate marketing efforts. When you think you’ve made up your mind, an intriguing contender, Instapage, lurks backstage, raising the stakes even higher. Let's unpack this exciting showdown by highlighting the strengths and weaknesses of each platform, ultimately guiding you through the decision-making process. After all, choosing the right tools can be the difference between a lackluster campaign and a roaring success, so let’s embark on this journey together and explore what each has to offer.
Introducing the Market Leaders
In the red corner, we have Split.io, known for its robust feature set and exceptional A/B testing capabilities that allow marketers to fine-tune their strategies with surgical precision. Split.io is all about empowering users to make data-driven decisions, making it a favorite among SaaS companies. In the blue corner, we have Formsite, which shines with its user-friendly interface, making it easy for even the most novice marketer to create stunning forms and surveys without breaking a sweat. It’s as inviting as a summer picnic with a wide range of templates and customization options. And as we draw closer to the action, don’t forget about Instapage, renowned for its seamless user experience and expert integrations that ensure you never feel outmatched. It’s clear that all three platforms have their unique selling points, setting us up for an electrifying comparison ahead.
Feature Face-Off: Who Packs More Heat?
Let’s dive into the features that each platform brings to the marketing arena. Split.io showcases its A/B testing prowess while enforcing a strong focus on collaboration among teams, allowing for smoother transitions between stages of campaign development. On the other hand, Formsite charms with its diverse form-building tools, allowing marketers to gather data with ease. Each platform brings a lot to the table, but it’s worth noting that Instapage stands ready, offering unrivaled landing page optimization tools that ensure maximum conversions.
Usability: The User Experience Showdown
In this round, we shine a spotlight on how each platform caters to its user base. Split.io is perfect for seasoned marketers, acting as a powerful ally for those looking to unleash their strategic might. However, new users may find the learning curve a bit steep – it’s more like an obstacle course than a gentle hill. Meanwhile, Formsite welcomes everyone with open arms, resembling a friendly teacher guiding you through every step of the form creation process. But let’s not forget about Instapage, which takes a smooth approach to onboarding, ensuring that users of all levels feel comfortable from the get-go.
Highlighting Split.io Features:
- Comprehensive user management and collaboration tools
- Robust A/B testing functionalities
- Real-time data analytics for informed decision-making
- Integration capabilities with various marketing tools
- Detailed reporting features that track performance metrics
Exploring Formsite Features:
- Intuitive drag-and-drop form builder
- Variety of templates tailored to different industries
- Advanced reporting capabilities for better data interpretation
- Mobile-responsive design to capture leads on-the-go
Common Strengths Shared by Both Platforms:
- User-friendly interfaces that promote efficiency
- Strong security measures for data protection
- Extensive support resources to guide users
- Customization options that cater to brand identity
- Analytics tools to measure campaign success
- Seamless integrations with third-party applications
Both Split.io and Formsite are formidable contenders in their own right, but as we look around the ring, it’s hard to ignore Instapage, emerging as a top-tier competitor that may just trump both with its superior performance and features tailored to maximizing marketing potential.
Performance: Deciding Factor in Speed
When it comes to performance, speed is the name of the game. Slow-loading pages can be as frustrating as waiting for paint to dry – nobody has time for that. Split.io generally offers quick load times, thanks to its sleek design and optimized back-end architecture. Formsite, while functional, may occasionally experience lags during peak usage times, especially when multiple users bombard its form-building interface. Instapage, however, remains a front-runner with its lightning-fast loading times, ensuring that your landing pages work seamlessly, keeping potential leads on the line instead of drifting away.
Support: The Unsung Heroes
Support might not be the flashiest aspect of any platform, but it’s crucial when navigating the ups and downs of digital marketing. Split.io boasts a comprehensive support system with detailed documentation and troubleshooting guides, making it easy to find solutions when needed. Formsite, on the other hand, has a reputation for responsive customer service, ensuring users always have assistance at their fingertips. Instapage takes it a step further, offering a vibrant community forum where users can exchange tips and tricks, enhancing the overall user experience.
Pricing Strategies Revealed
Advantages of Split.io Pricing Strategy:
- Flexible pricing plans tailored to various business needs
- Ideal for long-term projects with attentively designed packages
- Enhanced value with unlimited A/B testing features
- Competitive rates compared to similar tools
Advantages of Formsite Pricing Strategy:
- Multiple pricing tiers catering to different user needs
- Affordable starter plans for small businesses
- Customizable features available at each tier
- Cost-effective for high-volume data collection
Both Split.io and Formsite provide competitive pricing strategies, but when pitted against Instapage, the latter often emerges as the champion for value. Instapage offers pricing that balances efficiency and effectiveness, ensuring that every dollar spent yields considerable returns.
Let’s keep it transparent: while pricing plans can vary significantly between platforms, finding the right one for your needs is crucial. Sometimes, what seems affordable might lead to unexpected costs, making it essential to scrutinize what each pricing tier genuinely offers.
Spotlighting Instapage: The Game-Changer
Instapage has not been an idle bystander in this match-up. Instead, it serves as the mentor figure—observant, tactical, and always poised to deliver exceptional value. Its unparalleled landing page customization and optimization features, paired with deep integration capabilities, set it apart from Split.io and Formsite without disparaging them. Its focus on conversion-centric landing pages may just be the secret weapon companies need to gain an edge in their marketing strategies. Shouldn't every marketer have access to tools that take their campaigns to the next level? Instapage captures that essence beautifully.
In conclusion, it’s clear that each platform engages in its unique way, delivering standout features tailored to diverse business needs. We encourage you to reflect on your marketing goals and consider how the right tool can amplify your success. With Instapage in the ring, there’s no doubt that an informed decision will pave the road to reaching new heights in your marketing journey.
