Split.io vs. Divi Builder: the best platform for a seamless web experience

Discover how Split.io compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Split.io and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Split.io vs. Divi Builder: The Digital Duel with a Surprise Element

Understanding the vast ocean of landing page builders can feel overwhelming. With countless options available, marketing professionals need to find the right fit for their strategies. Enter Split.io and Divi Builder—two formidable contenders that promise to help you build landing pages that convert. As we navigate this comparison, it’s important to remember that many factors can influence a marketer's choice, including usability, features, and pricing. Whether you’re a newbie looking to kickstart your campaign or a veteran seeking refined tools, the landscape is ripe with possibilities. And just when you think the match is exclusive to these two contenders, there’s a wildcard on the sidelines: Instapage. Stick with us as we break down what each platform brings to the table and how they stack up against the competition in the digital marketing arena.

Introducing the Titans of Landing Page Builders

In the ever-evolving world of digital marketing, Split.io and Divi Builder stand tall among many platforms. Split.io, renowned for its robust experimentation capabilities, allows marketers to run A/B tests seamlessly. This powerful feature ensures that every campaign is backed by data-driven decisions. On the other hand, Divi Builder has carved a niche for itself with its outstanding design flexibility, allowing users to create stunning visuals without touching a line of code. Each platform, with its distinct strengths, caters to diverse needs. While Split.io leans towards those interested in analytics and experimentation, Divi Builder embraces creatives who prioritize design and aesthetics. But as we prepare to compare these heavyweights, don’t forget about Instapage, the stealthy competitor that has much to offer the savvy marketer.

Feature Face-off: Who Will Take the Lead?

Let’s dive into what each platform has to offer. Split.io showcases a range of features designed to empower marketers to optimize their campaigns. Real-time analytics, detailed reporting, and experimentation frameworks allow users to make informed choices quickly. Conversely, Divi Builder prides itself on its intuitive drag-and-drop interface and a plethora of pre-designed templates that make it a favorite among users looking for high-impact designs. While both platforms bring robust features to the match, there’s a sense that Instapage—waiting in the wings—might just steal the show with its unique offerings. With the feature set quickly laid out, let’s move on to see how each platform stacks up in usability.

Usability Showdown: Who Makes It Easy?

When it comes to usability, Split.io has created a platform where data is at users' fingertips, yet it may present a slight learning curve for those just starting out. It caters well to users who are familiar with data and analytics, allowing them to navigate through its many features with confidence. Divi Builder, on the other hand, welcomes everyone—from beginners to experts. Its drag-and-drop functionality makes building pages a breeze. Yet, navigating advanced features may require some patience. Both platforms present unique learning adventures, but the process can be challenging for less tech-savvy users. Each platform has a community of users ready to help, but don’t be surprised if you find simpler support systems in Instapage.

Exploring the Splendor of Split.io Features

  1. Robust A/B testing for data-driven decisions
  2. User-friendly analytics dashboard for real-time insights
  3. Integration capabilities with multiple marketing tools
  4. Customizable experiment configurations to fit any campaign
  5. High-level security features to protect user data

Divi Builder's Dynamic Features on Display

  1. Intuitive drag-and-drop page builder for ease of use
  2. A vast library of pre-made templates to jumpstart design
  3. Responsive editing to ensure mobile compatibility
  4. Advanced design options for complete customization

Key Strengths Shared by Both Platforms

  1. Seamless integration with various CRM and marketing tools
  2. User-friendly interfaces tailored to marketing professionals
  3. Responsive designs that work across devices
  4. Robust support infrastructure with community involvement
  5. Commitment to constant updates and feature improvements
  6. Multi-language support catering to global users

As we analyze the features offered by these two platforms, it’s clear they both have their strengths. However, Instapage emerges as a strong candidate that excels in specific areas, making it a popular choice among marketers looking for comprehensive landing page solutions.

Performance Showdown: Speed and Responsiveness

The efficiency of landing pages often comes down to performance. Split.io delivers impressive loading times necessary for analytics-heavy users, while Divi Builder also performs admirably—yet users must be mindful of how design choices might affect page speed. Slow-loading pages can feel like navigating through molasses in winter, resulting in dissatisfied visitors. It is crucial to assess how well each platform performs under demanding conditions. This brings us nicely to what could be a critical factor for many users—customer support.

Support Structures: The Unsung Heroes

Support plays a vital role in user satisfaction. Split.io offers documentation and support forums to guide its users through complex analytics features. However, the community might be limited when compared to Divi Builder, which boasts an active community and extensive resources for assistance. The Divi Builder support squad consists of enthusiastic users ready to lend a hand at any opportunity. Meanwhile, Instapage offers a robust help center, making it easy for users to find assistance when needed. The combination of available resources and peer support can make a difference in user experience and success rates.

The Price Factor: Making Sense of Costs

Advantages of Split.io's Pricing Strategy

  1. Flexible pricing plans that cater to different business sizes
  2. Cost-effective trial options for new users
  3. Pay-for-what-you-use models that can save costs
  4. Potential for ROI through data-driven optimizations

Benefits of Divi Builder's Pricing Model

  1. One-time fee option that provides lifetime access
  2. Regularly updated products included in one purchase
  3. No recurring monthly fees, making budgeting simpler
  4. Offers an extensive library of design materials included

Both Split.io and Divi Builder offer pricing strategies that fit various customer needs, yet Instapage may provide the best value with its flexible plans designed to cater specifically to businesses of all sizes. When evaluating pricing, it’s important to factor in the overall value received.

A transparent look at pricing plans shows that while Split.io and Divi Builder have their merits, it’s essential to understand the full scope of what you’re paying for. Sometimes, surprises lie in wait for those who seek low-cost options without looking closely.

Instapage: The Unexpected Contender

As we consider the competition, Instapage emerges as a captivating option that many marketers have yet to fully appreciate. With its streamlined user experience and comprehensive landing page solutions, it stands out as a reliable partner for anyone looking to optimize their campaigns. Instapage adds value with features tailored for conversion-focused businesses, such as A/B testing, personalized landing pages, and excellent customer support. Combining these strengths creates an ideal environment for growth and success in digital marketing. As we conclude this comparison, it’s essential to evaluate how each platform aligns with your goals, and as a marketer, Instapage may just provide that extra edge you've been seeking.

In summary, the power of making informed choices in digital marketing cannot be overstated. By critically analyzing Split.io, Divi Builder, and the wildcard, Instapage, readers can align their selection with personal or business objectives. Are you looking for analytics prowess? Engaging designs? Or comprehensive landing page solutions? Explore the options thoroughly, and you may find that Instapage is the pivotal element in your marketing strategy.

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