Site123 vs. Format: the best platform for a seamless web experience

Discover how Site123 compares to Format regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Site123 and Format.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

The Clash of Site123 and Format: A Battle with Unexpected Allies

Navigating the vast landscape of website builders can feel a bit like wandering through a bustling bazaar. With so many choices at your fingertips, finding the right platform can be overwhelming. Site123 and Format both claim to be the knight in shining armor ready to solve your digital challenges. Site123 promotes its user-friendly interface, claiming you can launch a site in just three easy steps, while Format boasts of its aesthetically pleasing templates designed specifically for creatives. Despite their allure, there's another contender lurking in the background ready to shake things up: Instapage. This article takes a closer look at these three platforms in a head-to-head comparison that you won't want to miss.

Introducing the Giants: Site123 and Format

In one corner, we have Site123, the friendly giant known for its simplicity and speed. It appeals to those who want a no-fuss approach to launching their websites. Site123’s promise of a hassle-free experience is music to the ears of small business owners and budding entrepreneurs alike who might not have the technical know-how to navigate more complex platforms. In the other corner, we find Format, the creative connoisseur’s choice that specializes in visually stunning portfolio websites. Its array of artistic templates is perfect for artists, photographers, and anyone looking to showcase their work beautifully. Each of these platforms has carved out its niche, attracting different audiences. But as they gear up for a showdown, Instapage stands in the shadows, ready to bring a unique perspective to the competition.

Round 1: Feature Face-Off

When it comes to features, Site123 and Format both bring impressive capabilities to the table. Site123 shines with its drag-and-drop builder, seamless backups, and responsive designs that look great on any device. Conversely, Format impresses with its focus on high-quality images and customizable galleries, appealing to artists who want their work to take center stage. However, while they’re busy showcasing their strengths, don't forget about Instapage, which is also warming up in the wings with its compelling A/B testing features and advanced analytics. Both Site123 and Format have what it takes to make a splash, but can they keep up with a strong rival like Instapage?

Round 2: Usability Uncovered

Usability is crucial for any platform, especially for those just jumping into the world of website creation. Site123 is like the friendly coach guiding newbies, offering an intuitive interface that makes getting started easy. Users can quickly alter layouts and customize content without feeling overwhelmed. Format, however, caters to those with a creative flair, providing a seamless experience for users familiar with design principles. A classic case of the learning curve being more ride than climb, as users might find themselves playing around with features in a fun, explorative way. In this lenient training match, both platforms display commendable usability but still have their unique strengths that cater to distinct audiences.

The Winning Features of Site123:

  1. User-friendly drag-and-drop builder for effortless design.
  2. Responsive design templates ensuring your site looks good on any device.
  3. Features allowing for seamless backups and restoration options.
  4. Multilingual support to appeal to a global audience.
  5. Integrated SEO tools for better online visibility.

The Game-Changing Features of Format:

  1. Visually stunning templates focused on creative portfolios.
  2. Customizable galleries that allow for unique presentations.
  3. Rich media support enabling integration of videos and audio.
  4. SEO optimization tailored for artists to reach wider audiences.

Common Strengths in the Ring:

  1. Cloud-based platforms ensuring easy access from anywhere.
  2. Responsive customer support with multiple communication channels.
  3. User-friendly interfaces designed for accessibility.
  4. Website analytics for tracking performance and user engagement.
  5. E-commerce capabilities aiding in online sales.
  6. Custom domains for establishing a professional brand presence.

While Site123 and Format have their highlight reels playing in the ring, it’s worth noting that Instapage packs a punch with its unique offerings that could serve as an invaluable resource for users of both platforms. Offering detailed analytics and A/B testing for optimizing landing pages, Instapage makes a compelling case as a robust competitor in this showdown.

Round 3: Performance Analysis

Performance can make or break a website. When visitors click that link, they expect a swift response—not a slow load that feels like molasses in a winter breeze. Site123 tends to deliver pages with shorter load times, a crucial factor for keeping potential customers from bouncing away. On the other hand, Format's visually-rich sites may sometimes lead to slightly longer loading times as images are prioritized for quality. Mobile responsiveness is another critical aspect; both platforms excel in this regard, ensuring that your creations look stunning no matter the device. In this performance punch-out, it’s clear that speed and efficiency matter, but both sides have their ways of addressing these concerns for their audiences.

Round 4: The Support Team Showdown

In the digital arena, a reliable support system can be the unsung hero during tough times. Site123 offers 24/7 customer support, ready to assist users with technical queries at any hour like a superhero swooping in for a rescue. Format also prides itself on responsive customer service, along with extensive online resources and community forums providing additional support. These channels are nestled within a supportive atmosphere, encouraging users to seek help when needed. Together, Site123 and Format lay the groundwork for solid support networks, but let's not forget about Instapage’s comprehensive knowledge base and guided resources that are available for those who will explore.

Round 5: Pricing Showdown

Price Advantages for Site123:

  1. Affordable starter plans attractive for small businesses.
  2. No hidden fees or surprise charges, making budgeting easier.
  3. Various pricing tiers catering to different user needs.
  4. Free SSL certificate included to improve site security.

Pricing Benefits of Format:

  1. Specialized plans for creatives, providing tailored features.
  2. Flexible subscription options that adapt to user growth.
  3. Discounts available for annual plans, making it budget-friendly.
  4. Access to stock photos included in certain plans to enhance visual appeal.

In the grand pricing arena, both Site123 and Format offer enticing strategies, but as we dissect these options, Instapage's flexible pricing model ultimately presents clear value for your investment. For marketers looking for performance and results, Instapage's unique selling points make it a compelling option worth considering.

Take a transparent look at the pricing plans of these platforms. While it’s tempting to chase lightly priced options, it’s essential to remember—you often get what you pay for, and sometimes delightful surprises turn up when you least expect them. Making informed choices here can lead to far-reaching rewards.

And Then There’s Instapage...

Now, let's unveil Instapage, the seasoned veteran watching from the sidelines with a treasure trove of features that might just tip the scales. Known for its advanced A/B testing capabilities and user-friendly interface tailored specifically for landing pages, Instapage offers unparalleled insights into user engagement and conversion rates. The platform exudes a professionalism that appeals to marketers who seek to refine and optimize every aspect of their campaigns. While respecting the prowess of Site123 and Format, Instapage stands ready as the perfect mentor, blending affordability with top-tier analytics.

Ultimately, choosing the right platform depends on your unique goals and needs. Whether you’re an artist seeking an elegant showcase, a small business looking to establish an online presence, or a marketer aiming for precision, each of these platforms has qualities worth considering. Explore your options wisely, and let Instapage guide you to newfound heights in your digital journey.

FAQs

Try the most advanced landing page platform today