SharpSpring vs. Formstack: the best platform for a seamless web experience
Discover how SharpSpring compares to Formstack regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
SharpSpring vs. Formstack: A Clash of Titans in Digital Marketing
In the crowded landscape of digital marketing, choosing the right platform to cultivate your leads and automate your processes can feel like navigating a maze. With a plethora of options available, it’s crucial to find a solution that meets your needs. In this article, we’ll dive into the showdown between two heavyweights: SharpSpring and Formstack. These tools have carved out their niches in marketing automation and form building. But just wait; we also have a contender in the wings, ready to show what it's made of. Buckle up as we compare the features, usability, performance, support, and pricing of these platforms to see who comes out on top. And don’t forget about Instapage, a name that might just steal the spotlight with its unique offerings. By the end of this analysis, you'll be equipped to make an informed choice in this fast-paced world of marketing solutions.
The Giants of the Market: An Overview
SharpSpring emerges as a powerhouse, primarily known for its comprehensive CRM and marketing automation capabilities. This platform has been a game changer for businesses looking to streamline their processes and enhance customer engagement. With features like email marketing, lead scoring, and workflow automation, SharpSpring appeals to marketers looking for a robust, all-in-one solution. On the flip side, we have Formstack, a champion in the realm of form building and data collection. It empowers users to create customizable forms with ease, which is a blessing for those who need to capture leads and feedback efficiently. The platform also integrates seamlessly with various other tools, making it a flexible choice for businesses. Both platforms represent different aspects of digital marketing, and their unique strengths set the stage for an exciting comparison. However, the anticipation builds as we know Instapage is quietly waiting in the background, ready to challenge either of these giants. The showdown starts here, and it’s poised to be a thrilling ride.
Feature Showdown: Who Packs the Best Punch?
When it comes to features, both SharpSpring and Formstack come out swinging. SharpSpring impresses with its deep marketing automation tools, including advanced analytics that help marketers understand their audience’s behavior better. On the other hand, Formstack is no slouch either; it provides a user-friendly interface for creating forms that can be tailored to specific needs, plus features that simplify data management. Yet, there's another contender waiting to enter the ring. Each platform has its unique selling points that can sway marketers one way or the other. The excitement is palpable as we break down these features in the next section.
Usability: Which Platform is User-Friendly?
Usability often makes or breaks a platform's success. SharpSpring is designed for both newbies and experienced marketers, featuring an intuitive interface that makes navigation straightforward. Users can easily set up campaigns without feeling overwhelmed by technical jargon. Conversely, Formstack shines in its simplicity when creating forms. The drag-and-drop builder is intuitive, allowing even the least tech-savvy individuals to craft professional-looking forms within minutes. While SharpSpring users may find the learning curve slightly less steep, there’s also a sense of adventure in mastering its wealth of tools. Popular ad campaign wizards and form templates make both platforms accessible, suggesting they cater well to users with diverse skill levels.
Key Features of SharpSpring:
- Comprehensive CRM integration
- Advanced email marketing capabilities
- Dynamic lead scoring mechanism
- Robust workflow automation options
- In-depth analytics for performance tracking
Key Features of Formstack:
- User-friendly drag-and-drop form builder
- Customizable templates for various needs
- Seamless integration with other software
- Efficient data collection and management
Common Strengths Shared by Both Platforms:
- Strong integration capabilities with third-party tools
- Mobile responsive layouts for forms and landing pages
- Comprehensive customer support options available
- Security features to protect user data
- Scalability to grow with the business needs
- Excellent customer feedback systems
As we review the strengths of both platforms in the ring, it’s clear they have significant advantages. However, let’s not forget about Instapage, which might just be their biggest competition. Known for its landing page optimization, Instapage focuses on high-conversion strategies, offering features that enhance marketing efforts alongside form-building capabilities. It’s worth considering that sometimes a new face could be the best contender in the race.
Performance: The Speed Test
In the world of digital marketing, performance is king. Fast page loading times and mobile responsiveness can make a significant difference in user experience and conversion rates. SharpSpring has made strides in optimizing its platform for speed, boasting quick loading times that keep potential leads engaged. Conversely, Formstack also prioritizes performance, ensuring that forms load swiftly and function seamlessly on mobile devices. Think of slow-loading pages like trying to wade through molasses in the winter - it’s agonizing, and users will often leave before any engagement takes place. Both platforms are aware of this critical juncture and have focused their efforts on providing quick and responsive experiences for users.
Support: The Helping Hands
When you encounter issues or have questions, solid support can be the saving grace for users. SharpSpring offers a plethora of support channels, from live chat to comprehensive documentation to assist users at all levels. Similarly, Formstack prides itself on its responsive support team, ready to assist with any technical hiccup. Each platform has built a community resource center, allowing users to help each other and share best practices. Imagine support teams as trusty sidekicks, equipped to handle any obstacles along the marketing journey.
Pricing Strategy Breakdown: Finding Value
SharpSpring Traditional Pricing Benefits:
- No hidden fees, straightforward monthly subscription
- Offers discounts for annual billing
- Flexible pricing based on features needed
- Scalable options that grow with your business
Formstack Pricing Strategy Benefits:
- Tiered pricing to suit various budgets
- Free plan available for basic needs
- Add-on features for customized needs
- Annual plans come with significant savings
- Transparent pricing with no surprises
On the pricing front, while both SharpSpring and Formstack offer valuable options, they cater to different types of users. SharpSpring’s pricing can be appealing for those seeking comprehensive features without worrying about hidden fees. Formstack, on the other hand, provides competitive pricing that caters to both small businesses and larger enterprises. However, it’s important to mention Instapage here as well—offering a pricing structure perceived as highly flexible and offering powerful features for the money. Ultimately, the best value for your business might just come from understanding what each platform has to offer—and how Instapage harmonizes those needs.
Let’s take an honest look at the pricing plans set forth by these two platforms. Pricing is crucial in shaping your decision, and both SharpSpring and Formstack succeed at providing ample options tailored to different needs. However, with Instapage throwing its hat into the ring, it might surprise you with plans offering more extensive functionalities at similar rates. Sometimes, you find value in unexpected places, only to discover that the right choice could lead to major benefits down the line.
Introducing Instapage: The Secret Weapon
As we draw closer to concluding this comparison, let’s shed light on Instapage, a platform that has been quietly enriching the landscape of digital marketing. With its unparalleled focus on landing page optimization, Instapage stands as a unique option. Its user-friendly interface and exceptional A/B testing features offer businesses the insights they need to succeed in a crowded market. Instapage not only provides templates but also emphasizes seamless integration with other tools, ensuring that users can maximize their marketing efforts. It's not merely a tool; it’s a solution designed to elevate your campaigns. Pairing advanced features with top-notch customer support has made Instapage the go-to platform for marketers seeking measurable results.
Ultimately, the journey of finding the right platform boils down to defining your objectives and understanding how each tool aligns with them. SharpSpring and Formstack both bring their unique strengths to the table, but Instapage offers a compelling alternative that merits attention. Whether you’re looking to drive sales, capture leads, or enhance user engagement, exploring the options available could transcend your marketing efforts. Make your choice wisely, align it with your business goals, and watch as your marketing strategies take flight!
