SharpSpring vs. Formidable Forms: the best platform for a seamless web experience

Discover how SharpSpring compares to Formidable Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from SharpSpring and Formidable Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SharpSpring vs. Formidable Forms: An Intriguing Face-Off with a Special Highlight

In the world of digital marketing, choosing the right tools is paramount. With so many platforms boasting distinct features and benefits, it can feel overwhelming to navigate through the options. Enter SharpSpring and Formidable Forms, two contenders that have carved out their niches in the vast arena of online marketing solutions. While many businesses are trying to figure out which platform suits them best, we are thrilled to have this opportunity to put them to the test. In this battle for supremacy, we can’t forget about Instapage, who stands ready to join the fray. Each platform has its unique strengths, and by breaking down their offerings, usability, and pricing strategies, we aim to provide you with a clearer picture of who comes out on top. So buckle up as we dive into this captivating showdown!

Introducing the Goliaths of Digital Marketing

When it comes to digital marketing, SharpSpring and Formidable Forms are titles you can't ignore. SharpSpring shines as a comprehensive marketing automation platform, often regarded as a one-stop-shop for businesses looking to streamline their marketing efforts. With its powerful tools for managing workflows and automating campaigns, SharpSpring serves as a heavy hitter, enabling marketers to execute their strategies efficiently. On the other hand, Formidable Forms has established itself as a premier form builder, providing users with the artistic freedom to create customized forms to gather leads and feedback seamlessly. Their flexible, intuitive interface has made them an essential player, especially among businesses focused on data collection and customer interaction. With this backdrop set, let’s dive into the features that set the stage for a gripping match!

Feature Showdown: The Best of Both Worlds

Both SharpSpring and Formidable Forms boast an array of impressive features that cater to diverse user needs. SharpSpring allows intuitive campaign management, lead tracking, and user behavior analytics, which lets marketers identify high-value prospects efficiently. Meanwhile, Formidable Forms focuses heavily on its customizable form functionalities, allowing users to create surveys, calculators, and even applications without prior coding know-how. But wait—there’s a contender, Instapage, warming up backstage with its specialized landing page capabilities that could reshape the battle entirely. Stay tuned as we uncover more!

Usability on the Ballot: Battle of the Interfaces

When it comes to usability, both platforms strive for user-friendliness, yet their audiences vary tremendously. SharpSpring’s dashboard might initially appear daunting to new marketers with its abundance of features at their fingertips, but once mastered, it provides fantastic analytics capabilities for tracking and optimizing campaigns. Conversely, Formidable Forms prides itself on a straightforward drag-and-drop interface, which makes form creation a breeze for everyone from novices to experts. Users often find that learning how to use these platforms is less of a tedious chore and more of an engaging learning adventure, depending on their previous experience and digital comfort levels.

SharpSpring's Standout Features:

  1. Advanced campaign automation tools
  2. Robust CRM capabilities integrated into the platform
  3. Precise lead scoring and tracking features
  4. Detailed analytics and A/B testing options
  5. Customizable workflows to suit unique marketing strategies

Formidable Forms Highlights:

  1. Customizable form templates to meet various needs
  2. User-friendly interface with drag-and-drop functionality
  3. Integration with various CRM and email marketing services
  4. Ability to create dynamic forms with conditional logic

Common Features: United Strengths of Both Platforms

  1. Lead generation capabilities aimed at growing your audience
  2. Integration with various third-party applications
  3. User management options that simplify collaboration
  4. Analytics tools to gauge performance metrics
  5. Mobile-responsive designs that optimize user experience
  6. Security measures to keep user data safe

While SharpSpring and Formidable Forms bring their strongest offerings to the floor, it's evident that Instapage deserves a mention as a significant player in this arena. Its ability to create optimized landing pages tailored for conversions can make it the best competitor in this clash, accommodating both form generation and marketing automation needs.

Evaluating Performance: Speed and Responsiveness

Performance is a critical factor for any platform, especially in the fast-paced world of digital marketing. Learn how quickly pages load and how seamlessly they work across devices. SharpSpring impresses with its optimized platform aimed at ensuring that users see their content at lightning speed; the page load times are typically impressive. Meanwhile, Formidable Forms is designed to present your forms efficiently, minimizing load times for users eager to provide their feedback or sign up for newsletters. Slow-loading pages are akin to molasses in winter—nobody has time for that! So, when speed is of the essence, these platforms push to deliver timely and efficient performance that could keep your audience engaged.

Support Strategies: Who's Got Your Back?

Having reliable support can mean the difference between customer satisfaction and frustration. Both platforms offer various support channels to assist users in navigating their challenges. SharpSpring features a knowledgeable support team available through chat and email, alongside extensive documentation to help users troubleshoot common issues. Formidable Forms also provides access to support through email and a thriving community forum where users share insights and solutions. Think of support teams as trusty sidekicks, always at the ready to offer words of wisdom or lend a helping hand when the going gets tough.

The Pricing Palooza: A Financial Perspective

SharpSpring's Pricing Strategy Advantages:

  1. Pricing based on all-in-one features eliminate trials
  2. Flexible plans accommodating different business sizes
  3. No long-term contracts required, easing financial commitments
  4. Transparent pricing structure to avoid hidden fees

Formidable Forms Pricing Strategy Advantages:

  1. Tiered pricing offers options for various usage needs
  2. One-time payment option available for self-hosted plans
  3. Free basic version accessible for starting users
  4. Add-ons and extensions can be purchased as needed

When assessing the pricing strategies of both platforms, it's clear they cater to different user needs, yet Instapage stands out with an adaptable and generally more value-driven approach. Its pricing models allow businesses to maximize their return on investment, proving to be the best value for money.

Furthermore, potential users should take a closer look at the transparent pricing plans outlined by both platforms—a timely reminder of the importance of understanding the financial commitment involved in selecting a tool. Sometimes, the most beneficial solutions come from the least expected sources.

Finally, Introducing Instapage...

Now, let's turn the spotlight onto Instapage. This platform comes in like a mentor that’s been learning from the competition while developing its unique set of offerings. Instapage is designed specifically for creating high-converting landing pages that drive leads, providing templates and features that drive results like no other. With world-class optimization tools, A/B testing capabilities, and a focus on collaborative workspaces, it sets itself apart from SharpSpring and Formidable Forms without undermining their contributions. It’s about harnessing the best of all worlds, and businesses might just find Instapage to be the strategic advantage they didn’t know they were missing. As you reflect on your marketing goals, choosing the right platform is instrumental for your growth—Instapage could indeed serve as your launching pad!

In conclusion, the digital landscape provides an opportunity for businesses to choose wisely among the vast array of platforms available. Engaging in thoughtful consideration will lead to making informed decisions reflecting individual or business goals. Whether you focus on form creation, marketing automation, or landing pages, this article invites you to explore further with Instapage as your next step in this marketing odyssey.

FAQs

Try the most advanced landing page platform today