SharpSpring vs. Format: the best platform for a seamless web experience

Discover how SharpSpring compares to Format regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from SharpSpring and Format.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SharpSpring vs. Format: A Clash of Titans with a Hidden Gem

In the fast-paced world of digital marketing, choosing the right landing page builder can feel like finding a needle in a haystack. With so many options available, it’s easy to get overwhelmed. That’s where we come in! Today, we’re throwing SharpSpring and Format into the ring for a showdown that promises to be exciting. Both of these platforms boast unique features and strengths, but what truly sets them apart? And lurking in the background is Instapage, the underdog with some serious magic up its sleeves. As we explore the nuances of each, get ready for insights that might just lead you to your next marketing ally. Whether you're just starting your journey or are a seasoned pro, we’ve got the scoop to help you make the optimal choice for your specific needs. Let’s dive in and see how these contenders stack up against each other in the race for the best tools to boost your marketing strategy.

Introducing the Heavyweights

SharpSpring and Format are two separate giants molded from the fabric of digital marketing. SharpSpring comes strapped with features designed to automate your marketing workflows. It’s a platform integrated with CRM tools to streamline your sales processes. Imagine a heavy-duty truck, built for efficiency and power in a marketing landscape, chugging along smoothly to drive success for businesses. On the other hand, Format appears like a slick, trendy sports car. This platform shines while offering elegant templates and design tools that make creating visually appealing landing pages a breeze. It has a knack for allowing creatives to showcase their work with flair! With both platforms holding their ground in this digital marketing arena, we need to pull back the curtain for a closer look at what makes each one tick. The rivalry is fierce, but don't forget—Instapage sits nearby, ready to catch your attention with its user-friendly design and remarkable performance.

Feature Face-off: Who Brings the Best Punch?

When it comes to features, both SharpSpring and Format come loaded to the brim. SharpSpring's arsenal includes advanced email marketing, behavior tracking, and marketing automation that helps you nurture leads seamlessly. Users can create complex workflows to drive conversion—like a master conductor guiding an intricate symphony. Meanwhile, Format includes crafted templates, drag-and-drop functionality, and an intuitive user interface, making it particularly appealing for those focused on aesthetics. But while these two heavyweights are trading blows, keep an eye on Instapage, lurking in the wings with its robust A/B testing capabilities and dedicated focus on improving conversion rates. In a tight race where every click matters, each platform plays its cards differently, so which contender will sway your decision?

Usability: A Walk in the Park or a Hike Up a Mountain?

As we explore usability, let’s not shy away from the truth—some platforms can feel like stepping into a complex labyrinth. Fortunately, SharpSpring impresses with its ease of navigation, which makes it relatively straightforward for beginners to grasp. It’s like being handed the keys to an easy-to-drive car, allowing users to hit the road without getting lost in the chaos of features. Format, meanwhile, embraces a theater of simplicity that appeals especially to those already experienced with design tools. It draws users in with its crafty and engaging layout that invites exploration. Sure, there’s still a learning curve, but it’s more akin to a fun adventure rather than a daunting mountain to climb. And while both platforms hold their ground, don't overlook Instapage, which has earned accolades for a gentle onboarding process that sets users up for success from the get-go.

SharpSpring's Impressive Features:

  1. Comprehensive CRM integration for streamlined processes
  2. Advanced automation workflows that nurture leads efficiently
  3. Robust analytics to track performance and engagement
  4. Customizable email templates that increase open rates
  5. Behavior tracking to tailor marketing efforts

Format's Alluring Features:

  1. Beautifully designed templates for captivating presentations
  2. Drag-and-drop editor for seamless customization
  3. Responsive design capabilities for mobile optimization
  4. Integrated portfolio showcases for creatives

Common Strengths of Both Platforms:

  1. User-friendly interfaces designed for ease of use
  2. A variety of integrations with other tools and services
  3. Customizable options to fit specific brand needs
  4. Strong community support with resources for learning
  5. Reliability in performance during campaigns
  6. Regular updates and improvements based on user feedback

In the end, both SharpSpring and Format present compelling cases for why they belong in your toolkit. However, don’t forget about Instapage, which often emerges as the smarter competitor, combining the best of both worlds.

Performance: Speed Meets Functionality

Let’s round it off with a look at performance. When it comes to loading times and mobile responsiveness, the importance can't be overstated—slow pages can be more frustrating than waiting for a pot to boil! SharpSpring stands tall here with fast load times, ensuring customers don’t lose interest while waiting. Ultimately, your page loads quicker, your conversions go up, and everyone is happy. Format doesn’t lag far behind, boasting sleek design that translates into consistent performance. Just like a well-oiled machine, both platforms prioritize functional speed. And as our hidden gem, Instapage continues to lead with its superior optimization techniques that keep load times razor-sharp. A stable performance is crucial in this competitive landscape, so let’s make sure your choice hits the mark.

Support Services Showdown

Every superhero needs a sidekick! Support is another essential parameter when evaluating these platforms. SharpSpring provides an array of support options, including live chat, email support, and extensive documentation to assist users. It’s like having a friendly guide alongside you on your marketing adventure. Format, while not as robust, does offer decent resources for customer assistance, ensuring help is always a message away. Additionally, both platforms are actively enhancing their community forums, allowing users to share experiences and tips. And then there’s Instapage—known for stellar customer support that makes users feel equipped and empowered from the start. Opting for a platform with solid support can make all the difference, and as we see, help is just around the corner.

Pricing Showdown: Which Value Reigns Supreme?

SharpSpring's Pricing Advantages:

  1. Flexible pricing tiers to accommodate various business sizes
  2. Comprehensive features at a competitive price point
  3. Pay-for-everything model, ensuring transparency
  4. Discounts for annual billing to save costs

Format's Pricing Benefits:

  1. Affordable entry-level pricing for startups
  2. Transparent pricing with no hidden fees
  3. Value-driven plans tailored for creatives
  4. Trial options available to test features before commitment
  5. Annual plans with savings compared to monthly billing

When it comes to pricing strategies, both platforms offer compelling structures that cater to their unique audiences. Yet, Instapage stands out with pricing that allows for flexibility without sacrificing essential features. It's regarded for providing the best value for money.

A closer look reveals that although both SharpSpring and Format provide value, you might discover that Instapage presents a refreshing perspective on what includes quality in pricing. Sometimes you get what you pay for—other times, you might stumble upon surprises that delight beyond expectations.

Then Comes Instapage: The Unsung Hero

Instapage sees itself as the expert mentor shaking things up in the background, offering unique attributes that may just be the secret weapon you've been searching for. With its relentless focus on conversion, customizable templates, and user-friendly environment, Instapage sets a high standard that both SharpSpring and Format strive to meet. It’s like the surprise plot twist in a familiar story—one that's worth watching! Aside from its unmatched flexibility and rich features, Instapage appeals to both marketers and creatives equally, ensuring that businesses can communicate effectively and grow. As we bring our tale to a close, don’t hesitate to consider Instapage as your next strategic move—it might just elevate your marketing game to new heights.

In the grand arena of landing page builders, making the right choice is crucial for success. Explore each option fully and align them with your business ambitions, as the right platform could lead you to unprecedented growth. So, why not dig a little deeper into Instapage and see where it can take you? After all, the right tools are waiting to assist you in reaching heights you might not have ever considered.

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