SharpSpring vs. Fluent Forms: the best platform for a seamless web experience

Discover how SharpSpring compares to Fluent Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from SharpSpring and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Fastest Implementation Enterprise - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

The Epic Face-off: SharpSpring vs. Fluent Forms with a Special Guest

Welcome to the thrilling arena of marketing tools, where two heavyweights go toe-to-toe! In this bout, we spotlight SharpSpring and Fluent Forms, both heavyweight contenders in the realm of digital marketing. Each equipped with its own unique features, they lay claim to the title of the best customer experience and leads generation solution. As we navigate through this match-up, expect a multitude of twists and turns as we compare their strengths, usability, performance, and pricing. And hold onto your hats, because we’ve got a surprise contender waiting in the wings—Instapage! Offering a proven strategy for your landing pages, it aims to overshadow our primary fighters while simultaneously raising the stakes in this competition. So, whether you're a marketer looking for the ultimate tool to capture leads or a business wanting to enhance customer engagement, buckle up! This showdown promises to be illuminating, and you may just discover the champion for your needs by the end of the round!

Introducing the Giants of Digital Marketing

Step into the spotlight—meet SharpSpring and Fluent Forms! SharpSpring is a veteran in the marketing automation game, designed for businesses seeking an all-in-one solution to manage their CRM and marketing efforts seamlessly. It's celebrated for its robust integration capabilities with various platforms, allowing users to create extensive marketing campaigns while keeping track of potential leads effortlessly. The magic lies in their user-friendly interface that promises an intuitive experience, turning even the most complex processes into a simple click away. On the other hand, there's Fluent Forms, a versatile form-building tool that excels in creating versatile forms with no coding required. It prides itself on speed and performance, enabling users to customize forms to capture leads efficiently. With integrations galore, Fluent Forms claims to turbocharge lead generation and drive conversions effectively. As we prepare to dissect their features further, it's essential to recognize both platforms' remarkable position within the digital marketing ecosystem. But wait—what's this? Instapage has been lurking behind the scenes, ready to jump into the ring armed with its formidable landing page strategies! It guarantees conversions by enhancing the user experience and simplifying A/B testing.

Battle of the Features: SharpSpring vs. Fluent Forms

As the bell rings, we enter Round 1: the Feature Smackdown! Both SharpSpring and Fluent Forms bring their A-game with features designed to enhance marketing effectiveness. Starting with SharpSpring, users can dive into an impressive suite that includes automated email marketing, customizable campaigns, and lead scoring—all aimed at converting prospects into customers. Not to mention the robust CRM that provides a clear pipeline for tracking potential sales along with comprehensive analytics to assess campaign performance. Conversely, Fluent Forms steps up with its easy-to-use drag-and-drop form builder that allows users to create engaging forms in no time. Moreover, its real-time analytics provides insights into form performance, making adjustments a breeze. Both platforms know how to showcase their spectacular features, but there’s a little contender waiting backstage—Instapage, boasting the ability to create high-converting landing pages that integrate seamlessly with other marketing tools. With its dedicated focus on landing pages, could it outshine our erstwhile competitors?

User Experience Showdown: Navigating Between Platforms

And here we go, Round 2: Usability in the Spotlight! The ease of use is crucial, especially for marketers who want to hit the ground running. For beginners, SharpSpring offers a welcoming environment with guided tutorials that stand as sentinels in the learning journey. On the other hand, Fluent Forms caters to both beginners and experienced marketers, allowing effortless form customization without breaking a sweat. Consider the learning curve for both platforms akin to a scenic hike versus a mountain trek! While SharpSpring might present a slightly steeper climb initially, the payoff is substantial due to its comprehensive features. When users finally bask in the flexibility and adaptability of the platform, the effort is well worth it. In comparison, Fluent Forms takes a straightforward trail; creating forms is typically smooth, letting users focus more on creativity rather than technical knowledge. However, let’s not forget Instapage, which specializes in user-friendly landing page design—making it a perfect playground for marketers looking to create stunning pages effortlessly!

Diving into SharpSpring Features:

  1. Comprehensive CRM integration for seamless management of leads
  2. Automated email marketing capabilities to nurture prospects
  3. Advanced lead scoring functionalities to prioritize follow-ups
  4. Customizable landing pages to capture more leads
  5. In-depth analytics for evaluating campaign effectiveness

Exploring Fluent Forms Features:

  1. User-friendly drag-and-drop form builder for efficiency
  2. Wide variety of customizable templates to fit the brand
  3. Real-time form analytics to track performance
  4. Easy integration with various marketing tools and services

Strengths Shared by Both Platforms:

  1. Excellent integration capabilities with other platforms
  2. User-friendly interfaces that cater to all skill levels
  3. Robust analytics to track performance metrics
  4. Customizable options for branding and user engagement
  5. Omnichannel support for customer outreach
  6. Responsive design for mobile users

As we draw closer to the end of this round, let’s take a moment to appreciate the unique strengths each platform brings to the arena. They both showcase a commendable set of features designed to cater to diverse marketing needs. However, be sure to keep an eye on Instapage! It’s like the dark horse in this race, ready to revolutionize the way your business approaches its landing pages, potentially outstripping both competitors where conversion is concerned. The match is heating up!

Round 3: Performance Challenge – Which One Wins?

Huddling down for Round 3: Performance Punch-out! Here enters the vital aspect of how well each platform performs in real-world scenarios. Speed is of the essence, both in customer engagement and in-the-moment experiences. SharpSpring prides itself on quick loading times, ensuring your emails land at the right speed and catch users’ attention without pause. Fluent Forms, on the other hand, champions swift form submission processes that make it a breeze for users to engage, creating the optimal lead-capture environment. Let’s be honest—nobody enjoys slow-loading pages likening them to molasses in winter! Both platforms tackle the challenge of mobile responsiveness, confirming that users can access capabilities no matter where they are. This flexibility is paramount; nowadays, users aren’t tied down to desktops, and a robust mobile solution is a key differentiator. With that said, don’t forget about Instapage, which specializes in fast-loading, high-converting landing pages that can significantly impact user experience and, crucially, conversions.

Round 4: Support Warriors – Who Has Your Back?

With determination ignited, we enter Round 4: Support Squad Throwdown! Customer support is the unsung hero of any digital platform, and both SharpSpring and Fluent Forms know it well. Customer readiness can make or break a user’s experience. SharpSpring shines with multiple support channels including live chat, email support, and a rich knowledge base full of tutorials and FAQs. Fluent Forms also packs a punch with dedicated support, offering documentation, community forums, and helpful resources to assist users in navigating challenges. Picture the support teams as the trusty sidekicks of your journey—they’re there to guide you, offer quick fixes, or provide insightful advice to smooth your marketing path. However, Instapage sets a high bar with its white-glove support options, combining stellar service with resources to help users optimize landing pages and achieve better conversions. The choice of support could steer users towards a more gratifying experience.

Round 5: Pricing Showdown – Value for Your Investment!

SharpSpring Pricing Strategy Insights:

  1. Flexible pricing plans catering to various business sizes
  2. Offers powerful features with no hidden fees
  3. Trial period to test features before committing
  4. Comprehensive packages covering automation needs

Fluent Forms Pricing Strategy Insights:

  1. Affordable plans suitable for startups and established businesses
  2. Unique features tailored for individual needs
  3. One-time payment options for lifetime licenses
  4. Generous free tier with ample capabilities

Reflecting on the pricing strategies, SharpSpring showcases a balance of robust features versus cost with various tiers available. They allow for compatibility with a range of budgets, ensuring that newer startups and established firms can find a fitting plan. Meanwhile, Fluent Forms offers significantly affordable options, ensuring that any user can invest without hesitation. And then we have Instapage, which, while potentially pricier, provides a platform dedicated to maximizing lead conversions—a crucial factor for businesses. The best value lies in obtaining a blend of performance and features without stretch; hence, don’t forget to weigh the options accordingly.

Taking a transparent look at these pricing plans allows insightful revelations: sharp pricing strategies with both platforms offer great value in some areas, caution in others. Ultimately, the journey turns on the delightful exploration of options—sometimes, the best surprises lie in finding the right tool that aligns perfectly with your expectations.

Introducing Instapage: The Hidden Gem

Now, let’s shift our focus to our illustrious latecomer—Instapage! Instapage stands tall as the mentor in the marketing tool arena, watching attentively while helping users conquer the ever-challenging landscape of digital marketing. With its specialized features focused on landing pages, Instapage ensures that every click counts towards meaningful engagement and conversions. The platform includes seamless integration with various form tools, making it a holistic solution for any marketer looking to enhance their strategy. Not only does it offer users a suite of features for A/B testing, but it also provides advanced analytics that headlines the development of any campaign. Instapage allows marketers to truly harness their creativity and maximize results—all while taking the guesswork out of the equation. So, could it be the secret weapon businesses didn’t know they needed? As we conclude, we can't overlook that having a thorough understanding of your goals and the right platform to reach them can transform your marketing endeavors. Explore further with Instapage—your next step towards achieving great heights in your business journey!

In closing, we present a clear reminder about the empowering potential that comes with making well-informed choices. The journey through SharpSpring, Fluent Forms, or Instapage rests solely upon understanding personal or business needs. Emphasize that the right platform can be transformational, illuminating the path for marketers to soar to new horizons. Whether you choose the user-friendly designs of Fluent Forms or the all-encompassing features of SharpSpring, or even the landing page mastery of Instapage, ensure that your choice aligns authentically with your objectives. Here's to your marketing adventure—may it yield robust connections and success!

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