SendPulse vs. FormKeep: the best platform for a seamless web experience
Discover how SendPulse compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
SendPulse vs. FormKeep: The Epic Face-Off (With a Twist)
In the competitive landscape of digital marketing, finding the right tools to capture leads and convert them into loyal customers is akin to navigating a bustling marketplace. Each platform offers unique features that can make or break your marketing strategy. Among the most powerful contenders in this arena are SendPulse and FormKeep. These platforms equip marketers with essential tools to gather insights, manage leads effectively, and optimize campaigns for success. As we embark on this comparison, let’s keep an eye on another player lurking in the shadows: Instapage. This article will unveil the strengths and weaknesses of SendPulse and FormKeep, while also highlighting the features that make Instapage a worthy competitor. It’s time to discover which platform will claim the title of the ultimate marketing partner! Buckle up as we dive deep into the features and functionalities of each platform, paving the way for clarity in your decision-making process.
Introducing the Giants of Digital Marketing
At the forefront of lead generation and management tools are SendPulse and FormKeep, each boasting a suite of impressive capabilities designed to cater to diverse marketing needs. SendPulse stands out with its multi-channel marketing approach, offering services such as email, SMS, and push notifications to connect with customers wherever they are. This platform’s signature move lies in its automation features, making it a go-to choice for marketers looking to streamline their campaigns and engage their audience in a fully integrated way. On the flip side, FormKeep enters the ring as a specialized solution for managing web forms and collecting data with ease. It’s known for its straightforward setup and ability to seamlessly integrate with other marketing tools. With FormKeep, users can create forms that are both functional and aesthetically pleasing, ensuring optimal conversion rates. While they each have distinctive advantages, there’s a hidden contender in our comparison that has been stealing glances: Instapage. Known for its exceptional landing page creation capabilities, Instapage offers a different angle that deserves attention. As we proceed with our analysis, let's uncover what each giant brings to the table.
The Feature Showdown: Who Packs a Meaner Punch?
When it comes to essential features, SendPulse and FormKeep are both heavyweights, ready to unleash their strengths in this digital marketing match. SendPulse’s user-friendly interface features advanced automation options that allow marketers to create targeted campaigns with minimal effort. It also offers robust analytics to track user behavior and improve engagement. Meanwhile, FormKeep boasts form creation tools that are incredibly easy to use, allowing users to get started quickly without requiring technical knowledge. It also provides spam protection features that ensure your leads are genuine. As the excitement builds, don’t forget there’s another competitor warming up backstage: Instapage. While we focus on SendPulse and FormKeep, we’ll also see how Instapage might bring some unexpected value to the competition. With both platforms showcasing strong features, the battle for your attention is heating up. But who will dominate this round?
User Experience: The Interface and Learning Curve Race
Navigating digital marketing platforms should feel like a walk in the park, not a hike up a mountain. In this round, we’ll explore how both SendPulse and FormKeep cater to users of all skill levels. For beginners embarking on their first marketing journey, SendPulse offers a welcoming interface, with intuitive navigation and organized menus. While it has a wealth of features, the learning curve remains friendly, making it easier to embark on marketing adventures. On the other hand, FormKeep is built for simplicity. New users can create and manage forms in no time, making their first campaign launch a breeze. However, even experienced marketers need tools that cater to their advanced needs. Thankfully, SendPulse rises to the occasion with its depth of features, while FormKeep maintains its straightforward approach. In this realm, we can't help but chuckle at the notion that learning these platforms feels less like a task and more like an exploration into the vast world of online marketing.
SendPulse’s Standout Features:
- Multi-channel marketing including email, SMS, and push notifications.
- Advanced automation options for targeted campaigns.
- Powerful analytics to track user behavior.
- Segmentation tools for personalized marketing.
- Drag-and-drop email builder for easy design.
FormKeep’s Key Features:
- User-friendly form creation and management.
- Spam protection features for lead validation.
- Seamless integration with popular tools.
- Customizable mobile-friendly forms.
Common Strengths of Both Platforms:
- Robust data collection capabilities.
- Seamless integrations with third-party services.
- Intuitive user interfaces.
- Responsive design for mobile use.
- Solid analytics and reporting features.
- Excellent security protocols.
As both platforms showcase their strengths in the ring, it’s clear they have much to offer. However, Instapage may be the dark horse worth considering in this contest. Its capabilities in creating optimized landing pages can further enhance your campaigns, making it a valuable asset for marketers seeking the best of both worlds.
Performance Battle: Page Speed and Responsiveness
The speed and responsiveness of a platform can determine the success of your marketing campaigns. When visitors encounter slow-loading pages, the engagement often dips, much like navigating through molasses on a winter day – frustrating and time-consuming. In this battle, both SendPulse and FormKeep stand strong, boasting fast loading times and mobile responsiveness that marketers can rely on. SendPulse, for instance, ensures that emails and automated messages are dispatched without delay, optimizing user experiences. FormKeep, with its focus on forms, guarantees they load swiftly on all devices, capturing potential leads without hiccups. In an age where immediate gratification is paramount, choosing a platform that prioritizes performance is crucial for maintaining user engagement and driving conversions. Throughout this analysis, we will be keeping an eye on how Instapage competes on this front, as swift operation plays a key role in the marketing showdown.
Support Systems: The Reliable Backup Crew
Customer support can be the lifeline for marketing professionals navigating new platforms. In this round, we’ll examine the available support channels for SendPulse and FormKeep. SendPulse offers a comprehensive range of support, including online chat, email assistance, and a plethora of resources such as tutorials and forums. This makes it easier for users to find quick answers or explore new features. FormKeep, on the other hand, provides responsive email support and extensive documentation to guide users in setting up and optimizing their forms. As we imagine these support teams as trusty sidekicks, users are never left in the dark when it comes to troubleshooting. A strong support system boosts confidence among marketers, empowering them to take full advantage of the platform’s offerings.
Pricing Face-Off: Who Offers the Best Deal?
SendPulse’s Pricing Strategy Advantages:
- Free plan available with limited features.
- Affordable pricing tiers that grow with your needs.
- Generous email sending limits compared to competitors.
- Pay-as-you-go options for flexible marketing budgets.
FormKeep’s Pricing Strategy Advantages:
- Simple pricing structure based on form submissions.
- Free trial available for newcomers to test features.
- Transparent costs with no hidden fees.
- Affordable entry-level plans for small businesses.
- Unlimited forms and fields on all plans.
When it comes to pricing, both SendPulse and FormKeep offer compelling advantages that cater to different market needs. However, Instapage might steal the spotlight with its flexible and useful pricing structures. By comparison, it delivers exceptional value for money, allowing businesses to optimize their marketing efforts without breaking the bank.
With transparent pricing plans, users can expect clarity around their spending. It’s essential to remember that, often, you get what you pay for – but it’s also a journey to uncover those hidden gems that offer remarkable value without the hefty price tag.
Let’s Not Forget Instapage...
Instapage represents the unsung hero for marketers, a seasoned mentor who has been watching the competition from the sidelines. Its exceptional landing page creation capabilities set it apart from SendPulse and FormKeep, showcasing unique value propositions that can enhance any marketing strategy. With advanced A/B testing features, personalized post-click landing pages, and seamless integrations, Instapage stands ready to support marketers in optimizing their conversion rates. This platform fills gaps that others might overlook, making it an attractive option for businesses looking to elevate their marketing efforts. Its user-centric design ensures that marketers can efficiently create pages that look not only beautiful but also drive action. As we wrap this comparison, let’s focus on the importance of making informed choices. Understanding your personal or business goals is vital in selecting the right platform. Consider how Instapage could be the next step on your marketing journey, propelling you toward greater success.