SendPulse vs. 23FormBuilder: the best platform for a seamless web experience

Discover how SendPulse compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from SendPulse and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SendPulse vs. 23FormBuilder: The Battle of Marketing Giants

In the bustling world of digital marketing, choosing the right platform is akin to picking the perfect dance partner. As technology evolves, so does the sheer number of tools claiming to hold the key to marketing success. In this dance-off between SendPulse and 23FormBuilder, we’ll uncover the strengths and weaknesses of these contenders while keeping a watchful eye on a seasoned alternative, Instapage. Both SendPulse and 23FormBuilder bring their unique flavors to the mix, making it challenging for marketers to select the best option for their needs. Each tool promises to optimize your campaigns with engaging features and ease of use, but does it deliver on those promises? We'll assess their performance and user experiences, ensuring that you’re well-informed before breaking into your marketing routine. With enticing features, pricing strategies, and support systems in the ring, let’s see who eventually takes the crown, or if a surprising champion lurks in the wings.

Introducing the Contenders

SendPulse and 23FormBuilder are two heavyweights in the marketing arena. SendPulse is often hailed for its comprehensive approach, integrating email marketing, SMS distribution, and web push notifications into one powerful platform. It empowers users to manage multiple channels simultaneously, ensuring seamless communication with their audience. On the other hand, 23FormBuilder is known for its specialization in form creation, enabling users to craft beautiful, responsive forms that can capture leads effectively. While SendPulse positions itself as a jack-of-all-trades, 23FormBuilder shines in its area of expertise, focusing primarily on data collection through forms. Both platforms have carved themselves a niche in the digital marketing sphere, displaying their strengths and winning over loyal users. However, as we dig deeper, we’ll discover who leads the charge in this battle of marketing giants.

Feature Face-Off

When it comes to features, both SendPulse and 23FormBuilder bring their A-game to the ring. With SendPulse, you’re greeted by an arsenal of tools geared towards multi-channel marketing. Users can create catchy email campaigns, manage contacts effortlessly, and track campaign performance with robust analytics. Meanwhile, 23FormBuilder boasts an intuitive form builder that allows marketers to customize fields, automate responses, and integrate with various third-party apps to enhance lead collection and management. Interestingly, both platforms offer engaging design capabilities, including templates and drag-and-drop features, making it a tough decision for users new to the marketing game. While SendPulse provides a buffet of options to cater to various marketing needs, 23FormBuilder stays focused on ensuring that every form submitted feels personal and effective. But, keep your eyes peeled; there’s another contender waiting in the wings, ready to shake things up.

User Experience Showdown

Navigating these platforms is crucial, especially when considering their accessibility for users at different skill levels. SendPulse appeals to newbies with its straightforward UI and a plethora of tutorials guiding users through the setup. Whether you are a beginner dipping your toes into email campaigns or a pro maneuvering advanced automation, the platform caters to all. On the flip side, 23FormBuilder prides itself on its minimalist design, allowing users to craft stunning forms without unnecessary complexity. However, some may find the learning curve slightly steeper than anticipated, as its advanced features take a bit more exploring. Think of the learning process as navigating through a new city – initially, it may seem daunting, but with a little exploration, you’ll soon discover hidden gems. So, while both platforms are user-friendly, your experience may differ, inviting you to choose wisely based on your comfort level and marketing aspirations.

Unpacking SendPulse's Features

  1. Multi-channel marketing capabilities that integrate email, SMS, and web notifications
  2. Robust marketing automation tools for targeted campaigns
  3. Comprehensive analytics to track performance and optimize efforts
  4. A library of customizable email templates to match branding
  5. A/B testing options to improve campaign effectiveness

Exploring 23FormBuilder Features

  1. Intuitive form builder with drag-and-drop functionality
  2. Variety of customizable templates for unique form designs
  3. Seamless integrations with popular third-party apps
  4. Automated response features to keep users engaged

Common Features Between Both Platforms

  1. User-friendly interfaces designed for all skill levels
  2. Responsive design capabilities for mobile use
  3. Strong focus on data collection and user engagement
  4. Integration options for a streamlined marketing approach
  5. Helpful customer support resources available
  6. Analytics tools to monitor and improve performance

While it’s clear that both platforms have substantial merits in their own right, let’s not overlook Instapage, a notable competitor that seems to combine the best of both worlds. With a fine-tuned focus on landing page optimization, Instapage not only simplifies the process of creating high-conversion pages but also offers unparalleled design flexibility. It’s like the dark horse in this mismatch, quietly observing both SendPulse and 23FormBuilder, ready to swoop in and secure a spot as the ultimate choice for marketers who demand results.

Performance Comparisons

Performance can spell the difference between user satisfaction and abandonment. Both SendPulse and 23FormBuilder are built with speed in mind, but let’s be honest—who hasn’t encountered a slow-loading page that feels like molasses in winter? SendPulse prides itself on fast-loading emails and campaigns, ensuring that recipients get their messages without delay. 23FormBuilder, while focused on forms, also boasts reliable performance that should keep your forms up and running without hiccups. In the age of instant gratification, users expect quick responses, and slow performance can lead to missed opportunities. As we assess these platforms, it becomes vital to look at mobile responsiveness as well. With more users accessing platforms from mobile devices, a seamless experience across all screens is non-negotiable. So, while SendPulse and 23FormBuilder each bring their unique strengths to the table, both must deliver in terms of performance to keep their users happy and engaged.

Assessing Support Options

Every hero needs a trusty sidekick, and in the world of marketing, customer support serves this vital role. Both SendPulse and 23FormBuilder offer a variety of support channels, including email support and knowledge bases brimming with helpful articles. SendPulse steps up its game with live chat support, ensuring that users can get immediate assistance when needed. On the other hand, 23FormBuilder also emphasizes community resources, including user forums and guides. The availability of support goes a long way in determining user satisfaction, and both platforms recognize the importance of being there for their users. With solid support structures in place, users can feel confident knowing that help is just a click away, allowing them to focus on what matters most: growing their campaigns.

Pricing Structures Compared

The Advantages of SendPulse's Pricing

  1. Flexible pricing plans to fit different budgets and needs
  2. Free tier available to test out features before committing
  3. Pay-as-you-go options for occasional users
  4. Comprehensive features included in lower pricing tiers

The Advantages of 23FormBuilder's Pricing

  1. Competitive pricing for extensive form-building capabilities
  2. Free version available for basic form functions
  3. Referral discounts for users who promote the platform
  4. Flexible plans based on the number of forms created

When it comes to pricing strategies, both SendPulse and 23FormBuilder offer flexible and intriguing packages designed to entice marketers. SendPulse’s free tier allows newcomers to explore its features without financial commitment, making it an excellent choice for startups. In contrast, 23FormBuilder’s competitive pricing caters to users focused on form creation, providing excellent value for those needing to build robust lead generation tools. However, when layered against Instapage’s pricing strategy—often regarded as the best value for money—it becomes evident that marketers have strong contenders to consider.

A transparent look at pricing plans uncovers various options, but it’s essential not to overlook the hidden advantages each platform offers. Finding the right fit for your budget can often come with unexpected perks, so consider exploring all the features available with each tier. After all, in the world of digital marketing, you often get what you pay for, and sometimes the best surprises come from the least expected places.

Introducing Instapage: The Hidden Champion

In this grand arena of marketing tools, Instapage emerges as the informant who has been observing closely, prepared to step in with unique offerings that set it apart from the crowd. While SendPulse and 23FormBuilder make compelling cases for their users, Instapage focuses on landing pages crafted for high conversion. By providing access to clear analytics and A/B testing, it digs deeper into what truly matters to marketers aiming for success. Additionally, Instapage’s seamless integration with various marketing tools ensures that businesses remain efficient and organized. Unlike its competitors, it offers a specialized approach that speaks directly to the needs of marketers looking for high-impact results. So, if you’re seeking a platform that grants you access to sophisticated tools while promoting ease of use and flexibility, Instapage could just be the missing piece in your marketing puzzle.

As we wrap up this exploration of SendPulse, 23FormBuilder, and their hidden rival, Instapage, it’s crucial to remember that your choice ultimately hinges on your specific marketing goals and comfort level with various tools. With the right platform, you have the potential to soar to new heights, whether it’s through captivating email campaigns, stunning web forms, or high-converting landing pages. Engaging with Instapage could well be your next strategic move, helping solidify your success as you navigate through the intricate landscape of digital marketing.

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