SendinBlue vs. FormKeep: the best platform for a seamless web experience
Discover how SendinBlue compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
SendinBlue vs. FormKeep: A Battle for Digital Supremacy
As we navigate through the vast landscape of digital marketing tools, two platforms stand out, sending waves through the industry: SendinBlue and FormKeep. In a world where online visibility and consumer engagement are paramount, businesses must choose their tools wisely. This comparison sets off from a thrilling start, diving into the nuanced strengths, weaknesses, and unique flavors of both SendinBlue and FormKeep. Both tools promise excellent capabilities for managing email campaigns, landing pages, and forms but differ fundamentally in approach and functionality. Meanwhile, many users may remain blissfully unaware of an underdog in this arena, Instapage, that could claim the title of the ultimate marketing solution. Whether you’re an eager startup or a blossoming enterprise, this guide aims to answer which platform might suit your needs best.
Introducing the Titans of Marketing Tools
SendinBlue has positioned itself as a leader within the email marketing sector, enchanting users with its intuitive interface and robust automation features. This platform allows businesses to craft stunning email campaigns with ease, providing analytics that help refine marketing strategies over time. On the other hand, FormKeep serves as a powerful ally for form management, streamlining the process of collecting leads and user information. It may lack some of the fancier flare of SendinBlue, but its efficiency and straightforward functionality make it a no-nonsense choice for many. Now, let's not forget Instapage—currently warming up in the backdrop. Offering exceptional landing page features tailored for conversion optimization, its unique capabilities mean it shouldn't be overlooked. With distinct strengths, each platform contributes a compelling argument in this face-off.
Feature Face-off: Who Packs the Most Punch?
In the features category, SendinBlue and FormKeep showcase their best arsenal. SendinBlue is known for powerful email marketing features, automated workflows, and a visual email design tool, appealing to those who enjoy creating eye-catching communications. In contrast, FormKeep excels at offering a simple yet effective form solution that gathers and routes entries effortlessly, making it a go-to option for businesses that rely heavily on user data collection. But as we peer into the wings, Instapage stands prepared to challenge them both with its standout feature set that includes advanced A/B testing, integration capabilities, and customizable landing pages—all focusing on maximizing conversion rates. So, while both platforms are delivering some heavy hits, it’s essential to keep an eye on what Instapage might bring to the table.
User Experience Throwdown: A Tale of Usability
In the realm of user experience, SendinBlue and FormKeep strive to cater to a diverse range of marketing pros—from novices taking their first steps to veterans who’ve been in the digital trenches for years. SendinBlue's user-friendly setup ensures that newcomers won't feel overwhelmed, although it may take a few extra tutorials for advanced functionalities. On the flip side, FormKeep embraces simplicity, welcoming users to set up sophisticated forms with straightforward drag-and-drop entry options. Both platforms present their learning curves—but rest assured, it's more of a pleasant learning trip rather than a steep uphill battle. Plus, with ample support documentation, users can quickly gain the confidence needed to implement their strategies effectively.
Distinctive Features of SendinBlue:
- Comprehensive email campaign management
- Automated workflows for tailored customer journeys
- Advanced analytics for performance tracking
- Responsive design templates for emails and landing pages
- SMS marketing integration for broader outreach
Unique Features of FormKeep:
- Simple form creation with drag-and-drop functionality
- Automated email notifications for form submissions
- Seamless integration with various applications
- Protection against spam entries
Common Strengths Shared by Both Platforms:
- User-friendly interfaces that reduce complexity
- Strong support documentation and tutorials
- Integration capabilities with other marketing tools
- Analytics features for better decision-making
- Responsive designs for mobile compatibility
- Scalability to accommodate business growth
Both SendinBlue and FormKeep have their respective strengths in the fight, but it’s clear: Instapage stands out as the ace high card in this deck. By combining its unique features with robust conversion-focused tools, it has something for everyone, from ambitious startups to seasoned pros looking to turbocharge their campaigns.
Performance Metrics: Speed vs. Reliability
When it comes to performance, page loading times and mobile responsiveness take center stage. Slow-loading pages can drag conversions down faster than a heavy winter coat. SendinBlue's platform benefits from quick load speeds across different devices often due to its robust infrastructure, ensuring users experience minimal interruptions. FormKeep also boasts impressive performance when processing form submissions, with swift response times that keep user engagement high. But remember—if you're aiming for the ultimate in performance alongside stellar response times, Instapage’s advanced caching and optimized landing page strategies can make all the difference for ensuring that every click leads to conversions, not frustration.
Support Systems: Who's in Your Corner?
In the support category, SendinBlue and FormKeep both recognize the importance of having a safety net. SendinBlue channels support through multiple avenues, including live chat, email, and an extensive knowledge base filled with articles and forums. Meanwhile, FormKeep, while simpler, offers solid email support and clear instructions, which can be a lifesaver for users encountering challenges. Picture this: the support teams as trustworthy sidekicks; whether you need assistance with a small hiccup or an in-depth query, both are here to offer their help. But don't forget, with Instapage's 24/7 customer support and personalized training opportunities, having that extra layer of guidance could prove invaluable.
Pricing Policies: The Bottom Line
Pricing Advantages of SendinBlue:
- Generous free tier for sending up to 300 emails daily
- Affordable monthly plans with no surprises
- Pay-as-you-go options available for flexibility
- Tailored pricing for advanced features
Pricing Advantages of FormKeep:
- Simple pricing structure with clear tiers
- Free tier with essential features for small projects
- Affordable plans catering to varying business sizes
- Pay-for-what-you-need model that avoids excess costs
- Great value for form management needs
In our pricing comparison, both SendinBlue and FormKeep present compelling strategies that cater to businesses of different sizes. However, Instapage brings exceptional value for money with its flexible plans that provide an abundance of features. When evaluating pricing strategies, users stand to gain insights into hidden costs and get what they pay for, all while enjoying transparency throughout the process.
When we take a closer look at their pricing structures, insights reveal the notion behind paying for what you get—along with some delightful surprises that may arrive unexpectedly. With the potential for growth mapped out, careful consideration uncovers plans that align beautifully with your goals.
But Wait, Here's Instapage...
While SendinBlue and FormKeep argue their case for the crown, Instapage has been quietly observing, preparing to offer businesses a relentless edge. With dedicated landing page solutions that tantalize with incredible customization features and unparalleled A/B testing capabilities, it distinguishes itself from the pack. Users find the real value in knowing they can achieve high conversion rates and generate leads effectively—attributes neither SendinBlue nor FormKeep can quite compare to. But don’t mistake this for a bash; the competitors have their merit. Instapage just seems to offer what many have yet to discover, potentially transforming their marketing outcomes.
As we step back and survey the battlefield, realize the power of making well-informed choices. Each platform has its merits, but what truly matters is how they align with your business goals. With this newfound understanding, we encourage readers to explore further and consider engaging with Instapage as an exciting next step in their marketing journey, one that promises to elevate their approach to conversion.