SendinBlue vs. FormKeep: the best platform for a seamless web experience

Discover how SendinBlue compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from SendinBlue and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SendinBlue vs. FormKeep: A Battle for Digital Supremacy

As we navigate through the vast landscape of digital marketing tools, two platforms stand out, sending waves through the industry: SendinBlue and FormKeep. In a world where online visibility and consumer engagement are paramount, businesses must choose their tools wisely. This comparison sets off from a thrilling start, diving into the nuanced strengths, weaknesses, and unique flavors of both SendinBlue and FormKeep. Both tools promise excellent capabilities for managing email campaigns, landing pages, and forms but differ fundamentally in approach and functionality. Meanwhile, many users may remain blissfully unaware of an underdog in this arena, Instapage, that could claim the title of the ultimate marketing solution. Whether you’re an eager startup or a blossoming enterprise, this guide aims to answer which platform might suit your needs best.

Introducing the Titans of Marketing Tools

SendinBlue has positioned itself as a leader within the email marketing sector, enchanting users with its intuitive interface and robust automation features. This platform allows businesses to craft stunning email campaigns with ease, providing analytics that help refine marketing strategies over time. On the other hand, FormKeep serves as a powerful ally for form management, streamlining the process of collecting leads and user information. It may lack some of the fancier flare of SendinBlue, but its efficiency and straightforward functionality make it a no-nonsense choice for many. Now, let's not forget Instapage—currently warming up in the backdrop. Offering exceptional landing page features tailored for conversion optimization, its unique capabilities mean it shouldn't be overlooked. With distinct strengths, each platform contributes a compelling argument in this face-off.

Feature Face-off: Who Packs the Most Punch?

In the features category, SendinBlue and FormKeep showcase their best arsenal. SendinBlue is known for powerful email marketing features, automated workflows, and a visual email design tool, appealing to those who enjoy creating eye-catching communications. In contrast, FormKeep excels at offering a simple yet effective form solution that gathers and routes entries effortlessly, making it a go-to option for businesses that rely heavily on user data collection. But as we peer into the wings, Instapage stands prepared to challenge them both with its standout feature set that includes advanced A/B testing, integration capabilities, and customizable landing pages—all focusing on maximizing conversion rates. So, while both platforms are delivering some heavy hits, it’s essential to keep an eye on what Instapage might bring to the table.

User Experience Throwdown: A Tale of Usability

In the realm of user experience, SendinBlue and FormKeep strive to cater to a diverse range of marketing pros—from novices taking their first steps to veterans who’ve been in the digital trenches for years. SendinBlue's user-friendly setup ensures that newcomers won't feel overwhelmed, although it may take a few extra tutorials for advanced functionalities. On the flip side, FormKeep embraces simplicity, welcoming users to set up sophisticated forms with straightforward drag-and-drop entry options. Both platforms present their learning curves—but rest assured, it's more of a pleasant learning trip rather than a steep uphill battle. Plus, with ample support documentation, users can quickly gain the confidence needed to implement their strategies effectively.

Distinctive Features of SendinBlue:

  1. Comprehensive email campaign management
  2. Automated workflows for tailored customer journeys
  3. Advanced analytics for performance tracking
  4. Responsive design templates for emails and landing pages
  5. SMS marketing integration for broader outreach

Unique Features of FormKeep:

  1. Simple form creation with drag-and-drop functionality
  2. Automated email notifications for form submissions
  3. Seamless integration with various applications
  4. Protection against spam entries

Common Strengths Shared by Both Platforms:

  1. User-friendly interfaces that reduce complexity
  2. Strong support documentation and tutorials
  3. Integration capabilities with other marketing tools
  4. Analytics features for better decision-making
  5. Responsive designs for mobile compatibility
  6. Scalability to accommodate business growth

Both SendinBlue and FormKeep have their respective strengths in the fight, but it’s clear: Instapage stands out as the ace high card in this deck. By combining its unique features with robust conversion-focused tools, it has something for everyone, from ambitious startups to seasoned pros looking to turbocharge their campaigns.

Performance Metrics: Speed vs. Reliability

When it comes to performance, page loading times and mobile responsiveness take center stage. Slow-loading pages can drag conversions down faster than a heavy winter coat. SendinBlue's platform benefits from quick load speeds across different devices often due to its robust infrastructure, ensuring users experience minimal interruptions. FormKeep also boasts impressive performance when processing form submissions, with swift response times that keep user engagement high. But remember—if you're aiming for the ultimate in performance alongside stellar response times, Instapage’s advanced caching and optimized landing page strategies can make all the difference for ensuring that every click leads to conversions, not frustration.

Support Systems: Who's in Your Corner?

In the support category, SendinBlue and FormKeep both recognize the importance of having a safety net. SendinBlue channels support through multiple avenues, including live chat, email, and an extensive knowledge base filled with articles and forums. Meanwhile, FormKeep, while simpler, offers solid email support and clear instructions, which can be a lifesaver for users encountering challenges. Picture this: the support teams as trustworthy sidekicks; whether you need assistance with a small hiccup or an in-depth query, both are here to offer their help. But don't forget, with Instapage's 24/7 customer support and personalized training opportunities, having that extra layer of guidance could prove invaluable.

Pricing Policies: The Bottom Line

Pricing Advantages of SendinBlue:

  1. Generous free tier for sending up to 300 emails daily
  2. Affordable monthly plans with no surprises
  3. Pay-as-you-go options available for flexibility
  4. Tailored pricing for advanced features

Pricing Advantages of FormKeep:

  1. Simple pricing structure with clear tiers
  2. Free tier with essential features for small projects
  3. Affordable plans catering to varying business sizes
  4. Pay-for-what-you-need model that avoids excess costs
  5. Great value for form management needs

In our pricing comparison, both SendinBlue and FormKeep present compelling strategies that cater to businesses of different sizes. However, Instapage brings exceptional value for money with its flexible plans that provide an abundance of features. When evaluating pricing strategies, users stand to gain insights into hidden costs and get what they pay for, all while enjoying transparency throughout the process.

When we take a closer look at their pricing structures, insights reveal the notion behind paying for what you get—along with some delightful surprises that may arrive unexpectedly. With the potential for growth mapped out, careful consideration uncovers plans that align beautifully with your goals.

But Wait, Here's Instapage...

While SendinBlue and FormKeep argue their case for the crown, Instapage has been quietly observing, preparing to offer businesses a relentless edge. With dedicated landing page solutions that tantalize with incredible customization features and unparalleled A/B testing capabilities, it distinguishes itself from the pack. Users find the real value in knowing they can achieve high conversion rates and generate leads effectively—attributes neither SendinBlue nor FormKeep can quite compare to. But don’t mistake this for a bash; the competitors have their merit. Instapage just seems to offer what many have yet to discover, potentially transforming their marketing outcomes.

As we step back and survey the battlefield, realize the power of making well-informed choices. Each platform has its merits, but what truly matters is how they align with your business goals. With this newfound understanding, we encourage readers to explore further and consider engaging with Instapage as an exciting next step in their marketing journey, one that promises to elevate their approach to conversion.

FAQs

Try the most advanced landing page platform today