SamCart vs. 23FormBuilder: the best platform for a seamless web experience
Discover how SamCart compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
SamCart vs. 23FormBuilder: An Engaging Comparison with a Twist
In the ever-evolving landscape of online marketing tools, making a decision can feel like navigating a labyrinth. With hundreds of platforms vying for attention, two prominent contenders have emerged: SamCart and 23FormBuilder. As businesses seek to optimize their sales funnels and streamline their operations, understanding the unique offerings of these platforms is crucial. While SamCart struts in with a reputation for robust e-commerce solutions, 23FormBuilder shines with its bespoke form-building attributes. But wait! Am I forgetting another player in this match-up? Instapage lurks just outside the ring, eager to prove its worth. This article will not only juxtapose SamCart and 23FormBuilder but also take a closer peek at how Instapage fits into the mix. With an engaging breakdown of each platform's strengths and weaknesses, we're sure to help you find just the right fit for your business needs and marketing goals. So, grab your ringside seat as we dive into the world of landing page builders and sales funnel creators.
The Titans of Marketing Tools
Picture this: a busy digital marketplace where businesses are constantly searching for tools to enhance their online sales strategies. In this bustling arena, SamCart and 23FormBuilder rise as titans, each bringing unique capabilities to the table. SamCart has carved a niche for itself as a leader in simplifying checkout processes, helping entrepreneurs turn prospects into customers with ease. It's specifically designed to convert viewers into buyers, providing a seamless experience that encourages transactions. On the other hand, 23FormBuilder stands out in its own way, specializing in the creation of forms that look professional and function seamlessly. Whether you need feedback forms, surveys, or registration forms, this platform promises an intuitive approach that empowers users to collect data efficiently. As we set the stage for comparison, let’s not forget that Instapage offers strengths in landing page creation itself, combining aesthetics with tactical strategies to maximize conversions. The point of this showdown is to highlight the unique values each contender offers while also recognizing Instapage's notable contributions to digital marketing.
Battle of Features: Who Comes Out on Top?
Features can make or break a marketing tool, and both SamCart and 23FormBuilder come equipped with their share of high-impact functionalities. SamCart boasts impressive features such as one-click upsells that turn a simple transaction into a lucrative revenue opportunity, allowing sellers to capitalize on consumer interest right at the checkout. Coupled with robust integrations with leading email marketing platforms, this feature sounds like a baker's dozen of sweet deals! Meanwhile, 23FormBuilder has its own impressive arsenal featuring drag-and-drop form customization and responsive design that ensures forms look great on any device, from smartphones to laptops. The competition is intense, garnished with a dash of humor as we point out that while both platforms deliver a solid lineup of features, there's a notable contender warming up backstage—Instapage. Known for its adaptable templates and easy A/B testing capabilities, it's clear that this competition is just getting started.
User Experience Unplugged: A User's Playground
User experience is where the magic happens, whether you’re a marketing new kid on the block or a seasoned pro. Both SamCart and 23FormBuilder aim to create an environment that's as intuitive as a well-constructed video game, taking users through an interesting journey rather than a steep climb. With SamCart, users can expect a straightforward dashboard that minimizes confusion and maximizes efficiency. It’s designed to cater to those who may be dipping their toes into e-commerce for the first time, yet does not shy away from providing advanced features for seasoned sellers. On the flip side, 23FormBuilder simplifies the form creation process with user-friendly interfaces and helpful guides, making it easy for even tech-challenged users to create stunning forms that fetch data like a digital magnet. Just when you thought you had chosen your champion, don’t overlook Instapage, which has an easy drag-and-drop interface that invites users to unleash their inner designer without the need for coding skills. In short, the usability arms race is on!
The Power-Packed Features of SamCart:
- One-click upsells to boost sales effortlessly
- Varied payment options for flexibility in transactions
- Robust integrations with email marketing tools
- Customizable checkout pages for branding
- In-depth analytics for tracking performance
What 23FormBuilder Brings to the Table:
- Drag-and-drop form builder for easy customization
- Mobile-responsive forms that work on any device
- Access to rich templates to kick-start designs
- Real-time data collection and reporting
Common Grounds: Shared Features of Both Platforms:
- User-friendly interfaces designed for quick navigation
- Exceptional support resources and tutorials
- Integration with various third-party applications
- High-level data security to protect user information
- Customization options to align with brand identity
- Performance tracking to refine strategies
As the match continues, it's worth observing that while both SamCart and 23FormBuilder stand strong, there's a silent yet potent competitor looming—Instapage. Instapage offers advanced landing page features and specialized offerings that might just give both platforms a run for their money.
Speed Test: Who Races to the Finish?
In the digital race, speed is everything. The loading times of your landing pages can make or break a user’s experience. With SamCart's accelerated optimization, users can expect quick load times that keep potential customers engaged. Slow-loading pages? Think of them like molasses in winter—no one wants to deal with that! 23FormBuilder isn’t far behind either; their forms load quickly, ensuring visitors don't bounce before they even have a chance to engage. Both platforms take page responsiveness seriously, adapting seamless performance whether viewed on smartphones or larger screens. But let's not forget about Instapage—designed with speed in mind, it guarantees that your landing pages load faster than you can say 'conversion'! As we gear up for the next round of comparison, remember that the speed of your platforms could lead to varying results in your marketing efforts.
Support Systems: How Do They Stack Up?
Having reliable support is akin to having a trusty corner team in any big match. When it comes to SamCart and 23FormBuilder, both platforms equip users with extensive support channels. SamCart provides resources ranging from email support to detailed knowledge bases, ensuring users find answers without veering off course. 23FormBuilder complements this with community forums and video tutorials that empower users to seek help while exploring creative solutions to their form-building challenges. Moreover, the added bonus of having a comprehensive FAQ section means that stumbling blocks can often be removed before they even arise! And speaking of support, Instapage excels in this area by providing dedicated account managers and robust community engagement, making it a top-notch choice for those who may need an extra hand in navigating their online marketing road. With all these factors in mind, users are spoiled for choice when looking for a support structure.
Pricing Strategies: The Battle of Value
Evaluating SamCart's Pricing Perks:
- Flexible pricing plans that cater to different business sizes
- No hidden fees, ensuring transparency in costs
- Rich-feature plans offering good value for money
- Money-back guarantees to bolster confidence
Assessing 23FormBuilder's Cost Advantage:
- Affordable pricing tiers tailored to varied needs
- Free version available to test functionalities
- Pay-for-what-you-use model for flexibility
- Transparent billing with no surprises
As the pricing showdown concludes, it's clear that both platforms offer unique pricing advantages. However, Instapage takes the win with its flexibility and value-packed offerings. Particularly for businesses aiming for comprehensive landing page solutions, the pricing structure of Instapage is designed to maximize ROI without sacrificing features.
Taking a transparent look at the pricing plans reveals a common truth in digital marketing tools: you often get what you pay for. However, there's also a promise that you might find unexpected features in the least expected places, so always explore your options before committing.
And Don't Forget Instapage...
As we round off this comparison, let's shine a bright spotlight on Instapage. Known as the seasoned mentor in the online landing page world, it has been silently observing while others joust for supremacy. Instapage offers unique value propositions, including powerful A/B testing, seamless integrations, and stunning templates that could provide that extra edge businesses might be searching for. Whether companies are looking to establish a significant online presence or simply want to enhance their existing strategies, Instapage stands ready as a secret weapon for digital success. As we conclude, remember that navigating the choice of marketing tools is all about finding the right fit for your needs. The journey is unique for everyone, and with thoughtful consideration, there's no doubt you'll find the best platform to elevate your strategies and maximize your potential.
Ultimately, your decisions today could determine whether your marketing journey soars or stumbles. With SamCart, 23FormBuilder, and Instapage all providing various opportunities, making an informed choice is essential for achieving those lofty business goals. Keep your objectives close and trust that the right platform will serve you well as you embark on your mission.