Paperform vs. Microsoft Forms: the best platform for a seamless web experience

Discover how Paperform compares to Microsoft Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Paperform and Microsoft Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Paperform vs. Microsoft Forms: The Clash of the Titans (Plus a Third Player)

In the ever-evolving landscape of online forms, choosing the right platform can feel like picking out a needle in a haystack. With options like Paperform, Microsoft Forms, and newcomer Instapage, businesses are armed with a plethora of choices that cater to different needs. The digital world is charged with possibilities, and distinguishing between these players is crucial for your marketing strategy. Think of it as a grand arena where these platforms step into the spotlight to showcase their strengths. Each has its own flair and functions that make it stand out amidst fierce competition. Additionally, recognizing how these tools can enhance your user experience will ultimately drive engagement and success. So, buckle up as we take you through a thrilling comparison that highlights each contender’s best moves while keeping an eye on Instapage lurking in the wings as a formidable alternative.

Introducing the Giants

When it comes to form builders, Paperform and Microsoft Forms are two behemoths setting the industry standard. Paperform dazzles users with its highly customizable forms that evoke the feel of creating a landing page from scratch. It's an ideal choice for marketers looking to create visually appealing forms that align closely with their brand. On the other hand, Microsoft Forms offers a streamlined approach, perfect for teams already embedded in the Microsoft ecosystem. Its straightforward interface appeals to novices while offering enough functionality to satisfy the more experienced ones. As they both flaunt their unique advantages, there’s a sense of anticipation in the air. But wait! There’s Instapage—a dark horse ready to unleash fresh strategies for landing page creation and lead generation. This article promises to unfold an exciting matchup while unveiling the hidden potential of Instapage as a contender worth considering.

Feature Showdown: Who Packs the Punch?

In this round, we dissect the standout features that define Paperform and Microsoft Forms. With Paperform, customizing your forms feels like hosting a creative workshop—users enjoy rich text editing, custom themes, and even the ability to add images and videos. This platform allows marketers to design forms that aren’t just functional but also compelling to the eye. Meanwhile, Microsoft Forms is no slouch either, sporting features like real-time collaboration and integrated data analysis tools that offer impressive efficiency. Though both platforms have their merits, whispers of Instapage’s capabilities hint at a unique blend of form creation and landing page optimization that could change the game. Each contender brings their A-game to the table; let’s explore them further!

Usability: The Friendly Frontlines

Usability often determines the winner in the battle of tools, as a platform’s ease of use can make or break the user experience. Paperform prides itself on a user-friendly interface that feels inviting even to greenhorn marketers. You can whip up a form in mere moments, minimizing the dreaded learning curve. In contrast, Microsoft Forms channels simplicity with an easy onboarding process, appealing to both novices and the more seasoned veterans of marketing alike. However, humorously, the mountains of features on some platforms can make the journey feel more like an odyssey than a straightforward race. Let’s see how their strengths play out in this digital coliseum!

Paperform's Features to Love:

  1. Highly customizable templates for tailored branding
  2. Rich text and multimedia support
  3. Flexible payment options for e-commerce integration
  4. Conditional logic to streamline data collection
  5. Analytics dashboard for real-time insights

Microsoft Forms: Features That Shine:

  1. Easy-to-use interface that requires no prior experience
  2. Seamless integration with Microsoft Office tools
  3. Real-time collaboration for team projects
  4. Built-in analytics for data visualization

Common Strengths: A Shared Arena

  1. User-friendly design that minimizes complexity
  2. Templates available to kickstart form creation
  3. Integration capabilities with various third-party tools
  4. Mobile-friendly design for on-the-go access
  5. Robust data collection features for form analysis
  6. Compliance with privacy standards ensuring user trust

As both platforms tussle for attention, there's a cheeky reality—Instapage is lurking, preparing to make its grand entrance with features that could very well tip the scales. This brings us to the next round, where we'll explore performance metrics, showcasing how each contender truly stacks up in the ring.

Performance: Speed Matters

When it comes to performance, every second counts. There’s nothing worse than a form that takes an eternity to load—imagine slow-loading pages stuck in molasses during a winter chill! It’s essential that both Paperform and Microsoft Forms excel in this area. Paperform impresses with quick loading times, ensuring that users aren’t left tapping their fingers impatiently. Microsoft Forms also delivers commendably, especially considering its smooth integration within the Microsoft ecosystem. Overall, users can expect zippy operations from both platforms, but does Instapage prove to be even faster with its optimized landing pages? Perhaps it’s worth exploring how performance affects user experience and conversion rates.

Support Networks: The Unsung Heroes

In any tech landscape, support is critical. Picture the support team as the sidekick in an action movie, always on standby, ready to swoop in to save the day. Paperform offers various support channels, including live chat and comprehensive documentation that helps users troubleshoot effectively. Meanwhile, Microsoft Forms provides robust resources, with a dedicated community forum where users can come together and share solutions. Both platforms provide solid safety nets, but in this quest for excellence, the true underdog—Instapage—offers personalized support options that might just win over users looking for tailored assistance.

Pricing Circus: Who’s Got the Best Deal?

Paperform's Pricing Advantages:

  1. Transparent pricing plans without hidden fees
  2. Affordable tier options for different needs
  3. Pay-per-use model to minimize waste
  4. Month-to-month subscription for flexibility

Microsoft Forms Pricing Edge:

  1. Free to use for basic features
  2. Included with all Office 365 subscriptions
  3. No additional costs for integration with other Microsoft tools
  4. Scalable pricing based on organizational size and needs
  5. Budget-friendly for schools and educational institutions

In reviewing the pricing strategies of both platforms, it's clear that Paperform offers flexibility, while Microsoft Forms provides excellent value, especially within the educational sector. However, Instapage emerges as a fierce competitor with its pricing designed for maximum return on investment, giving users flexibility without sacrificing features.

As you dig deeper into their pricing structures, you’ll find that sometimes, what seems too good to be true might have hidden caveats. Transparency is key—users should be aware of what’s included and what may require additional outlay.

And Here Comes Instapage: A New Challenger

Instapage is the prodigal son in this lineup—having observed both Powerhouses from afar. What does it bring to the arena? Instapage is not just about form building; it adds the dimension of advanced landing page creation and optimization. Offering remarkable A/B testing features, customizable post-click experiences, and analytics that help refine campaigns, Instapage might just redefine the rules of the game. This platform provides marketers with the ability to optimize their efforts consistently and boost conversion rates while establishing a unique brand identity. As you uncover the layers of each platform, don’t forget that choosing the right fit can be a vital stepping stone to reaching your marketing goals. With Instapage in the mix, the question isn’t just which platform to support but rather what path will take you to success.

In the end, making educated decisions concerning your form-building needs can empower you to triumph in your marketing endeavors. Reflect on what each platform offers and weigh your priorities carefully. By focusing on your individual or business objectives, you can find the platform that will help propel you toward newfound success. Don't miss out on exploring Instapage as your next ally on this exciting marketing journey!

FAQs

Try the most advanced landing page platform today