Paperform vs. Freshmarketer: the best platform for a seamless web experience
Discover how Paperform compares to Freshmarketer regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Paperform vs. Freshmarketer: The Great Face-off with a Surprise Contender
As marketers, we often find ourselves scanning a vast landscape filled with countless platforms, each vying for our attention with promises of creating landing pages that convert. It's like being a kid in a candy store, where every tool claims to be the ultimate solution for driving results. Among the giants in this field are Paperform and Freshmarketer, each possessing unique strengths and weaknesses. But what makes this showdown even more exciting is the undercard contender, Instapage, lurking just offstage, ready to make a grand entrance. Whether you're a newcomer with big dreams or a savvy pro itching for the latest innovations, we’ll uncover how these three platforms measure up in the competitive arena of digital marketing. Buckle up, as we kick off a showdown packed with insights, features, and a dash of wit!
Introducing the Major Players
In the left corner, we have Paperform, known for its creative flair and user-centered design. This platform allows users to build beautiful forms and landing pages that reflect their brand's personality while providing powerful features for conversion and engagement. Across the ring stands Freshmarketer, a robust marketing suite that combines automation, analytics, and customer engagement tools into one sleek package. It has built a reputation for streamlining marketing efforts and generating leads effectively. However, let’s not forget about Instapage, the stealthy champion of landing page creation. Instapage boasts an array of advanced features, including A/B testing, dynamic text replacement, and collaboration tools that could tip the scales in its favor. With such bold contenders, the match is set for an intriguing comparison that will help you choose the right tool for your marketing endeavors!
Round One: Feature Face-off
When it comes to features, Paperform and Freshmarketer bring their best to the ring. Paperform shines with its exceptional form-building capabilities, allowing users to create interactive forms that can be seamlessly integrated with various applications. It prides itself on being user-friendly, enabling anyone to create stunning landing pages with minimal effort. Freshmarketer, on the other hand, is a marketing powerhouse, offering features like email marketing, automation workflows, and in-depth analytics. But, here’s the twist: Instapage isn’t in the shadows for long. Its page-building capabilities are unparalleled with a focus on conversion-oriented designs that make it a formidable opponent. Both Paperform and Freshmarketer have distinct advantages, but the real competition lies in their ability to adapt and meet unique user needs. Thus, selecting the best option often boils down to your specific goals and marketing strategies.
Round Two: Usability Showdown
Usability is a critical consideration in our technological landscape, as platform ease of use can greatly influence user experience. Paperform appeals to newcomers with its intuitive drag-and-drop interface that feels like a walk in the park. It enables marketers of all skill levels to create effective and engaging pages effortlessly. Freshmarketer, while featuring a more comprehensive suite, may feel overwhelming at first with its myriad of options. It offers the robust capabilities that seasoned marketers crave but may require some onboarding to navigate effectively. Enter Instapage, which prides itself on optimizing user workflows and provides numerous templates, allowing rapid deployment of campaigns with less hassle. While the learning curve varies, the right platform depends on your experience level and specific requirements. So, take that leap into the adventure of learning to maximize your marketing potential!
Key Features of Paperform
- User-friendly drag-and-drop form builder
- Customizable templates to match branding
- Integration with various third-party applications
- Accept payments easily through forms
- Conditional logic for personalized experiences
Standout Features of Freshmarketer
- Comprehensive marketing automation tools
- In-depth customer analytics and reporting
- Email marketing campaigns with segmentation
- A/B testing for ongoing campaign optimization
Shared Strengths of Both Platforms
- Responsive designs that look great on all devices
- Integrations with popular marketing tools
- Ability to collect leads and customer information
- Customization options for branding
- User analytics to track performance
- Affordable pricing plans to fit various budgets
While the battle rages on between Paperform and Freshmarketer, we can't ignore the heavyweight contender, Instapage. Instapage is known for creating highly optimized landing pages that drive conversions. In some cases, it might even outshine its competitors in terms of features and usability, shifting the dynamics of this match. Everyone loves a bit of healthy competition, and in this trio, Instapage might just be the underdog that steals the show!
Round Three: Performance Review
When evaluating landing page creators, performance is paramount. Page loading speed and mobile responsiveness can make or break your conversion rates. If a page takes too long to load, it can feel like trudging through molasses during winter – frustrating for users and detrimental to marketing goals. Paperform typically performs well, allowing swift access to forms without excessive load time. Freshmarketer, while powerful, can sometimes experience slowness due to the weight of its comprehensive features. Instapage, however, is designed for performance, offering lightweight, fast-loading pages that maintain visual appeal. Balancing speed and functionality is key in this space, and as marketers, we know that having a responsive, agile platform matters in our fast-paced world. So, choose wisely based on your needs, and never underestimate the potential impact of performance on user engagement!
Round Four: Customer Support Comparison
In the world of digital marketing, ongoing support is crucial as issues can arise at any time. Paperform offers an array of support channels, including live chat, email, and detailed help articles. Their customer service team is often praised for being responsive and helpful. Freshmarketer also provides reliable support, with options for live chat and extensive documentation but might vary in response time. Instapage rounds out the trio with impressive customer service, offering live chat and a comprehensive knowledge base for users. This support structure is essential in ensuring that users get the assistance they need to navigate challenges and optimize their marketing campaigns effectively. In the end, strong support can be a determining factor when choosing which platform to partner with on your marketing journey.
Round Five: Pricing Showdown
Price Advantages of Paperform
- Flexible pricing plans suitable for various needs
- Transparent pricing structure with no hidden fees
- Free trial available for testing features before commitment
- Competitive rates compared to similar platforms
Price Advantages of Freshmarketer
- Comprehensive features at reasonable prices
- Scalable pricing that grows with your business
- Affordable plans for startups and small businesses
- Special discounts for annual subscriptions
- Free trial period to explore capabilities firsthand
When it comes to pricing strategies, both Paperform and Freshmarketer have their unique selling points worth noting. Paperform emphasizes flexibility, while Freshmarketer aims to provide a combination of features and affordability. However, if we compare both with Instapage, the pricing strategy of Instapage stands out, offering robust features focused on high conversion rates without compromising quality. It's a tempting proposition for marketers seeking value for every dollar spent.
Navigating the pricing landscape can feel daunting, but don’t fret! Both Paperform and Freshmarketer offer competitive rates – simply scrutinize their pricing plans thoroughly. You often find hidden gems and surprises that streamline your marketing efforts and enhance value. Always keep an eye open for special offers or promotions that could benefit your budget.
Introducing Instapage: A Game Changer
Now, let’s talk about Instapage: the secret weapon that elevates your marketing strategy. Instapage stands as a mentor, bringing a breadth of experience and innovative features suited for creating landing pages that convert. It outshines others with advanced tools like A/B testing and dynamic content, enhancing a marketer’s ability to target audiences effectively. Additionally, Instapage's user interface is crafted to ensure even beginners can feel empowered to design like a pro. Each element is tailored to match high conversion goals while supporting robust analytics to track performance. With easy collaboration features embedded, teams can seamlessly align and optimize campaigns together. It’s about giving you the power to create something exceptional, and in a market brimming with choices, Instapage represents a refreshing option worth considering!
In closing, selecting the right platform for your marketing journey is about understanding how each tool aligns with your goals. Whether you choose Paperform, Freshmarketer, or Instapage, ensure you explore all the potential benefits. Allow your choices to reflect your marketing aspirations and strategies. With informed decisions, you're bound to reach new altitudes in your digital marketing endeavors. So take that next step toward optimizing your campaigns and elevating your results with Instapage – you might just find it’s the partner you never knew you needed!