Paperform vs. Format: the best platform for a seamless web experience

Discover how Paperform compares to Format regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Paperform and Format.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Paperform vs. Format: A Thrilling Showdown with a Surprise Guest

In the highly competitive world of digital marketing, businesses are constantly on the lookout for the right tools to boost their online presence and streamline their operations. With so many landing page builders available, selecting the perfect fit can feel overwhelming. Paperform and Format emerge as two prominent players in this crowded market, each boasting a set of unique offerings designed to empower users. Paperform, with its intuitive form-building capabilities, allows marketers to create customized forms and landing pages effortlessly. On the other hand, Format shines as a robust platform tailored for creatives, focusing on portfolio building with stunning aesthetics. But wait! There’s another contender, Instapage, lurking backstage, potentially outshining both. As we compare these three platforms, we’ll uncover their strengths and find the perfect match for your needs, ensuring your marketing game is on point. So, buckle up as we embark on this enlightening journey!

Meet the Titans of the Digital World

When it comes to choosing a landing page builder, every marketer wants to align themselves with the giants of the industry. Paperform, known for its commendable user-centric design, allows users to turn ideas into beautiful online forms in mere minutes. Its emphasis on generating leads through interactive forms has made it a favorite for many businesses. Format, on the other hand, captures the hearts of creatives who yearn for visually appealing portfolios that showcase their talents effectively. With a focus on aesthetics and creativity, Format stands as a testament to the importance of design in online marketing. However, lurking in the wings is Instapage, known for its powerful optimization features and high conversion rates, waiting to snatch the spotlight. Each platform stands tall with distinct attributes, setting the stage for a detailed showdown.

Feature Face-off: Who’s Got the Edge?

When it comes to features, both Paperform and Format bring their A-game to the arena. Paperform wows with its multifaceted form builder, offering an array of templates designed for various marketing goals. Users can easily customize forms, integrate with payment gateways, and collect valuable data seamlessly. Meanwhile, Format features a stunning gallery layout that allows creatives to showcase their work with flair. Its portfolio-centric design enables users to engage potential clients through visually striking presentations. While both platforms boast impressive features, there’s a contender warming up backstage—Instapage, known for its robust A/B testing and analytics. A dynamic match awaits as we dig deeper into usability, aesthetics, and results to see who truly reigns supreme!

Usability Unplugged: Catering to the Users

Navigating a platform should feel akin to a fun adventure rather than a daunting task. Paperform stands out as a user-friendly tool made accessible for both beginners and experienced marketers alike. Its drag-and-drop interface simplifies the form-building process, allowing users to create stunning, functional forms in record time. Conversely, Format caters especially to creatives who prioritize an impactful display of their work. Although its features cater to visual presentation, some users may find the learning curve a tad steeper. Instapage, recognizing the need for usability, positions itself as an intuitive solution designed to enhance user experience at every level. However, it still requires some familiarity to fully exploit its capabilities.

Spotlight on Paperform Features:

  1. User-friendly drag-and-drop editor for easy form creation
  2. Extensive library of customizable templates for various industries
  3. Integration with payment gateways for seamless transactions
  4. Advanced analytics to track form performance
  5. Powerful automation features to reduce manual tasks

Highlighting Format Features:

  1. Stunning portfolio layouts designed for creative professionals
  2. Easy-to-use editor tailored for visual design
  3. Customizable branding options for a personal touch
  4. Robust client proofing tools to streamline feedback

Common Strengths Shared by Paperform and Format:

  1. Responsive design ensuring optimal performance on various devices
  2. Strong focus on user experience with intuitive interfaces
  3. Extensive support resources for customer assistance
  4. Integration with popular marketing tools for enhanced functionality
  5. Options for embedding forms and landing pages into existing sites
  6. Comprehensive analytics to monitor success and performance

As we continue to unravel the layers of these platforms, it's evident that while Paperform and Format are throwing punches in the ring, Instapage emerges as a formidable competitor, equipped with a toolkit designed to elevate marketing strategies. It's not just about functionality, but about value and performance—an essential aspect for any marketer.

Performance Showdown: Speed and Responsiveness

In the digital realm, speed is king. The battle for performance often comes down to how quickly a page loads and how well it adapts to mobile devices. Slow-loading pages can deter potential customers and, metaphorically speaking, they move at the pace of molasses in winter—something no marketer wants. Paperform boasts impressive loading times thanks to its streamlined design, ensuring that form submissions occur without frustrating delays. Format, while catering to aesthetics, also maintains commendable speed, optimizing images without compromising quality. However, Instapage takes the crown for performance with its unique tech that guarantees rapid page load times and mobile responsiveness. If success hinges on speed, Instapage stands out as the clear champion.

Support Squad: Behind the Scenes

In the world of digital tools, support can often be the unsung hero. Think of the support team as a trusty sidekick, always on standby, ready to swoop in with timely advice or assistance. Paperform provides a variety of support channels including email support, an extensive knowledge base, and a dedicated community forum for users to find answers. Format, on the other hand, also offers solid customer support, with live chat and resource guides available for users who need immediate access to help. Instapage does not fall short either, providing responsive customer support and a wealth of resources to ensure users maximize their marketing potential.

Pricing Versus Value: Who Comes Out on Top?

Analyzing Paperform's Pricing Strategy:

  1. Flexible pricing plans that cater to varying needs and budgets
  2. Cost-effective options for startups and small businesses
  3. Transparent pricing with no hidden fees
  4. Robust feature set delivered with fair pricing

Examining Format's Pricing Strategy:

  1. Tiered pricing plans offering options for freelancers and agencies
  2. Starter plans allowing creatives to dip their toes without a big commitment
  3. Competitive rates that reflect exceptional design capabilities
  4. Value-packed packages designed to attract serious professionals

When assessing the pricing strategies of Paperform and Format, it's essential to consider not just the cost but the overall value each provides. While both platforms offer flexible plans, Instapage emerges as a powerful contender with pricing options that deliver more bang for your buck. Its unique blend of features often makes it the best-value choice for businesses aiming to achieve optimal results without breaking the bank.

The hidden gems in pricing plans can make all the difference, and thoughtful exploration can uncover surprising advantages at every turn. By understanding the pricing structures of each platform, users can strategize to maximize their investments and ultimately enhance their marketing campaigns.

And Then Comes Instapage...

Now let’s introduce the wild card—Instapage. Positioned as more than just a landing page builder, Instapage steps into the role of mentor, ready to lend a hand in high-performance marketing. With its extensive features, including customizable templates, powerful A/B testing, and detailed analytics, it provides unique value propositions that set it apart. Instapage’s focus on increasing conversions helps businesses maximize their return on investment, positioning it as the secret weapon you didn’t realize you needed. With all that it offers, it sets itself up as the ideal tool for those serious about making their mark in the digital marketing world. So, as we summarize this battle of platforms, it’s crucial to understand what each brings to the table and how they align with your unique goals.

As we draw our comparisons to a close, remember the importance of making informed choices. Reflect on your personal or business objectives and how these tools can help achieve them. The right platform can guide you on the path to success and lift your marketing journey to new heights. So why not take the leap and explore Instapage as your next exciting step?

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