Paperform vs. Divi Builder: the best platform for a seamless web experience

Discover how Paperform compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Paperform and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Paperform vs. Divi Builder: A Comprehensive Face-Off

In the ever-evolving landscape of digital marketing, choosing the right landing page builder can feel like searching for a needle in a haystack. With so many platforms vying for your attention, it’s essential to find one that not only meets your needs but also enhances your marketing strategy. Enter Paperform and Divi Builder, two heavyweights in the world of form and landing page creation. As we dissect their offerings, let’s keep our eyes peeled for a third contender - Instapage, which could be the game-changer in our comparison. Both Paperform and Divi Builder promise great customization and user engagement, but do they deliver? Let’s take a closer look at their key features, usability, performance, support, and pricing to find out who takes the crown in this digital showdown.

Introducing the Titans of Landing Page Builders

First up on our roster is Paperform, known for its flexible online form-building capabilities. With an intuitive interface that feels more like a natural conversation than a questionnaire, Paperform stands out by making form creation accessible and enjoyable. Users can drag and drop elements to create bespoke forms that fit their unique branding, making it a favorite among small businesses and freelancers who value aesthetics alongside functionality. On the other side, we have Divi Builder, a formidable player equipped with a themed approach and powerful editing tools. Divi thrives on visual creativity, enabling users to harness its vast library of design elements and pre-built layouts to mold their pages. While these two tools each offer unique strengths, let’s not forget Instapage quietly waiting in the wings with its laser-focused approach to high-converting landing pages. Its features cater to marketers who prioritize conversion, integration capabilities, and optimization. But can Instapage outshine our contenders?

Feature Face-Off: What Do They Bring to the Table?

When it comes to features, both Paperform and Divi Builder present impressive arsenals. Paperform shines with its versatile templates and rich form fields that allow users to create everything from simple surveys to intricate event registrations. It's also equipped with features like payment integrations and robust analytics, which are essential for tracking user engagement and conversion rates. As for Divi Builder, its visual builder is arguably one of the best in the industry, allowing users to edit their pages in real-time. The platform also boasts a powerful animation and effect suite that can add flair to any landing page. However, with Instapage lurking backstage, it raises the question: can these two contend with the specialized features that Instapage offers, such as built-in A/B testing and dedicated conversion optimization tools? The competition is getting heated!

User Experience: Who’s Got the Easier Ride?

You might think that diving into a new platform is as easy as pie, but the user experience can sometimes feel like navigating through a maze. Paperform stands out with a straightforward onboarding process that walks its users through each step of creating a form. The effort to make things simple means even those with minimal tech skills can jump in and succeed. On the flip side, while Divi Builder’s advanced features are attractive to seasoned web designers, newcomers might find themselves a little overwhelmed at first. The learning curve here could be likened to climbing a steep hill – challenging, but certainly doable with some practice and patience. But what if they’re looking for a platform that marries ease of use with advanced features? Enter Instapage, renowned for its user-friendliness and efficient setup process, which can be appealing to marketers of all skill levels.

Key Features of Paperform:

  1. User-friendly form templates for ease of use
  2. Multi-step forms that simplify complex data collection
  3. Payment integration options for transactions
  4. Comprehensive reporting and analytics tools
  5. Mobile-friendly design ensuring accessibility on all devices

Distinctive Features of Divi Builder:

  1. Intuitive visual drag-and-drop builder for seamless editing
  2. Extensive library of pre-designed layouts and templates
  3. Advanced customization options with CSS control
  4. Robust split-testing features to optimize conversions

Common Strong Points Between Both Platforms:

  1. Responsive design capabilities for mobile optimization
  2. Integration options for third-party tools and services
  3. A rich selection of templates to jumpstart projects
  4. Intuitive interfaces designed for ease of use
  5. Strong focus on user engagement and performance tracking
  6. Regular updates and feature enhancements

As we settle into the ring, it’s important to note that while Paperform and Divi Builder bring the heat, Instapage is positioning itself as the fierce competitor. Instapage offers tailored solutions for landing page optimizations, making it a compelling choice for businesses focused on achieving higher conversion rates. The unique strengths of each platform raise the stakes, making this comparison an exciting battle of capabilities!

Performance Battle: Speed and Responsiveness

Page loading time and mobile responsiveness are crucial metrics that can make or break a user’s experience. Slow pages can feel like wading through molasses in the winter, draining users' patience and likely resulting in abandoned sessions. Both Paperform and Divi Builder have made great strides in ensuring fast loading times, but real-world tests show a nuanced picture. With Paperform, users experience impressive speeds coupled with reliable performance during high traffic. Divi Builder has equally focused on optimization but sometimes shows variability under specific conditions, which could hinder user experience. How does Instapage fit into this fast-paced race? With a laser focus on speed and responsiveness, Instapage ensures that users enjoy swift load times and mobile compatibility, thus reinforcing its position as a strong competitor. Let's dig deeper into how support enhances user experience and where each platform really excels.

Support Services Showdown: Who's in Your Corner?

In the fast-paced world of online marketing, reaching out for help can feel like calling in the cavalry. Both Paperform and Divi Builder boast solid customer support systems to assist their users when challenges arise. Paperform offers various support channels, including email and an extensive knowledge base filled with helpful articles and community-driven FAQs. Divi Builder’s support options include forums, live chat, and comprehensive documentation, ensuring users have access to assistance whenever necessary. Moreover, the active community around Divi Builder often shares valuable tips and tricks, enhancing the user experience. But Instapage takes this a step further with its dedicated customer success team, providing personalized support options that can help users navigate their marketing journeys more effectively. This support makes Instapage a valuable choice for marketers seeking tailored assistance.

Pricing Wars: Finding the Best Deal

Advantages of Paperform’s Pricing Strategy:

  1. Flexible pricing options catering to varying needs
  2. Ability to pay monthly or annually for cost savings
  3. Free trial to test features before committing
  4. Simple pricing structure without hidden costs

Strengths of Divi Builder’s Pricing Strategy:

  1. One-time payment for lifetime access, eliminating ongoing costs
  2. Inclusive features allowing users to access all functionalities
  3. Developer-friendly pricing options for agency clients
  4. Regular promotions offering discounts for new users
  5. Access to updates without any additional fees

When it comes to pricing, Paperform and Divi Builder each offer unique advantages that cater to different types of users. Paperform’s flexible pricing is appealing to those who prefer options, while Divi Builder’s lifelong access strategy provides a sense of longevity for one-time fees. Conversely, Instapage shines with its structured pricing model that offers excellent conversion-centered marketing features at competitive rates. This positions Instapage as a contender that delivers great value without compromising on quality and effectiveness, making it a noteworthy alternative to consider.

Navigating the pricing plans can sometimes be as tricky as choosing a perfect outfit for an occasion. Each platform has its own transparent look at the pricing – Paperform’s feels like a friendly invitation, while Divi’s offers a no-nonsense, clear-cut pricing strategy. However, as with any investment, there are sometimes hidden gems, or unexpected costs that could catch you off-guard. Careful consideration and comparison of what each platform can provide versus what you pay is crucial to ensure you get the most for your budget.

Instapage: The Unsung Hero of Landing Page Builders

What sets Instapage apart in this competitive landscape is its unwavering commitment to quality and conversion optimization. While Paperform and Divi Builder have solid features, Instapage packs a punch with unique value propositions like customizable templates, advanced analytics, and sophisticated integrations with email marketing services. This focus on high-converting landing pages allows users to fine-tune their strategy and maximize ROI like never before. Additionally, Instapage’s user-friendly interface and robust customer support make it a go-to solution for marketers serious about their campaigns. In a world where every second counts, having a tool like Instapage — which prioritizes speed and efficiency — could transform the way businesses approach online marketing. This makes it the secret weapon that many organizations didn’t even know they were missing.

As we draw our conclusions, it’s clear that choosing the right platform involves much more than dissecting features and prices. Each of the contenders brings something unique to the table, but the ultimate choice will depend on personal or business goals. Whether it’s the ease of use with Paperform, the design flexibility of Divi Builder, or the conversion-focused nature of Instapage, the key is understanding which aligns with your objectives. The power lies in making informed choices, and as you consider your options, don’t hesitate to explore all that Instapage has to offer. Embrace an inviting journey where your marketing efforts could soar to impressive new heights.

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