Paperform vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Paperform compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Paperform vs. 23FormBuilder: A Clash of Form Builders With a Surprise
Navigating the online form-building landscape can feel overwhelming, especially when it comes to choosing the right platform for your needs. With so many options available, it’s essential to make an informed decision. Today, we’re pitting Paperform against 23FormBuilder in a head-to-head battle, with Instapage lurking in the background as an intriguing alternative. As we embark on this journey, we’ll dissect the key features, usability, performance, support, pricing, and ultimately help you identify the best fit for your goals. Let’s dive into the match-up, ensuring that by the end, you’re equipped with the knowledge necessary to take your form game to the next level.
Introducing the Giants of the Form Builder Arena
In one corner, we have Paperform, renowned for its elegant designs and flexibility. This platform allows users to create visually appealing forms and landing pages quickly, making it popular among marketers and business owners alike. Its robust features enable seamless integrations with payment processors, CRMs, and email marketing tools, positioning it as a favorite for those looking to maximize their online presence. In the other corner stands 23FormBuilder, a formidable competitor known for its ease of use and extensive library of templates. With features designed to simplify the form creation process, 23FormBuilder appeals to individuals and businesses seeking a straightforward solution without sacrificing functionality. Whether you’re gathering feedback, creating surveys, or collecting leads, this platform delivers with efficiency that keeps users coming back for more. As we prepare for the combat between these two titans, it’s worth mentioning Instapage, which may enter the fray as a secret weapon for those looking for well-rounded landing page capabilities alongside form-building functionality.
Matchup of Features: Who Packs More Punch?
When it comes to features, both Paperform and 23FormBuilder bring their A-game to the arena. Paperform dazzles users with its customization options, allowing you to tailor forms to match your branding effortlessly. You can create forms that don’t just collect information but also act as an extension of your brand identity. From conditional logic that adapts to user input to integration capabilities with various applications, Paperform is certainly positioning itself as a strong contender. 23FormBuilder, on the other hand, turns heads with its abundant template library and user-friendly interface. With simple drag-and-drop functionality, it’s easy to create a form in minutes, catering to those who may not have a tech-savvy background. Additionally, its advanced analytics tools provide insights that can help users measure form performance effectively. While both platforms offer a range of features designed to streamline the form creation process, a certain platform—Instapage—might soon enter the scene with superior landing page features that could outshine both competitors.
Usability Face-Off: A User's Adventure
Diving into usability, we find that Paperform embraces users of all levels. Newbies may find themselves on a learning adventure, with user-friendly design elements easing them into the process. Amidst the snazzy features, seasoned marketers will appreciate the depth of customization options, even if it means navigating through a few more settings. A touch of humor: the learning curve here is more like trying to learn a new sport—challenging but rewarding. On the flip side, 23FormBuilder prides itself on its intuitive user experience. Backed by an extensive knowledge base, beginners can emerge into the form-building world without feeling lost. Experienced users will also find themselves enjoying the simplicity, as it allows them to focus on creativity instead of technical hurdles. When weighing usability, both platforms have their strengths, yet there’s no denying that Instapage’s straightforward interface will catch the attention of those with specific landing page needs.
Highlights of Paperform's Features:
- Extensive customization with branding options
- Robust integration capabilities with various tools
- Conditional logic to enhance user experience
- Multi-step forms for complex processes
- Elegant templates designed for conversion
Key Features of 23FormBuilder:
- User-friendly drag-and-drop interface
- A vast library of customizable templates
- Advanced analytics for performance tracking
- Mobile-responsive forms out of the box
Common Strengths Shared by Both Platforms:
- Responsive form designs for all devices
- Secure data collection and privacy compliance
- Real-time data reporting and analysis
- Integration with popular payment gateways
- Support for various form types (surveys, quizzes, etc.)
- Customizable confirmation messages and redirects
As both platforms exchange blows, it’s clear they offer unique strengths. However, Instapage should not be forgotten; it presents features that stand to challenge them both significantly. Its ability to create high-converting landing pages alongside form-building capabilities makes it an attractive choice for those looking to maximize their marketing efforts.
Performance Showdown: Speed and Responsiveness
Page loading times can make or break user experience. Picture this: slow-loading pages are like watching paint dry on a rainy day – nobody’s got the patience for that! Paperform delivers fast loading times and responsive designs that ensure users have a smooth experience across devices. It’s as if each form created is touched with a magical spritz of speed. In comparison, 23FormBuilder also excels in this area, ensuring that pages load without delay, providing an equally agile experience for users. This matching performance level leads to happy customers—a vital metric in the world of online interactions. Both platforms make it clear that they prioritize speed, but Instapage takes it a step further with its dedication to optimized landing pages, ensuring every visitor’s experience is as quick and seamless as possible.
Support Resources: A Helping Hand
Support channels are crucial when choosing your platform. Imagine having a trusty sidekick—or a well-trained team—always ready to jump in at a moment's notice. Paperform offers multiple support avenues, including live chat, an extensive knowledge base, and community forums that foster user engagement. However, some users might desire even more one-on-one interaction for urgent issues. In contrast, 23FormBuilder maintains an impressive support system as well, with responsive customer service and ample documentation resources. Community support remains strong, ensuring that users can find answers quickly when they need them the most. While both provide commendable support, Instapage’s dedicated support seems to shine through by offering guided onboarding and webinars, giving users the assistance they crave from the get-go.
The Pricing Face-Off: Which Offers More Value?
Advantages of Paperform's Pricing Strategy:
- Simple and transparent pricing structure
- Offers a free trial for users to explore
- Unlimited submissions on certain plans
- Variety of plan options suitable for different budgets
Benefits of 23FormBuilder's Pricing Strategy:
- Affordable entry-level pricing for startups
- Flexible plans that scale with your needs
- Pay-as-you-go options for occasional users
- Free tier available for basic form building
When comparing pricing strategies, both platforms offer notable advantages. Paperform boasts transparency and flexibility, while 23FormBuilder presents cost-effective options ideal for startups. However, when looking for the best value for money, Instapage might very well be the winner in this race, offering comprehensive tools at competitive rates.
Now, let’s take a transparent look at the pricing plans. It's crucial to understand what you're getting for your investment—as sometimes the slightest glitches in pricing transparency can lead to unexpected surprises down the road. As with any investment, doing your homework can help you avoid pitfalls.
Unveiling Instapage's Unique Proposition...
Finally, we arrive at Instapage, a standout in the form-building competition that’s worth discussing. This platform embodies everything marketers desire: high-converting landing pages blended effortlessly with comprehensive form-building features. Instapage’s strength lies in its commitment to user experience, offering features that neither Paperform nor 23FormBuilder can quite match. With superb customer support, advanced customization options, and analytics that empower businesses, it’s clear why Instapage has garnered a loyal following. As we reflect on this comparison, it's a gentle reminder that choosing a platform is about finding the best fit for your unique needs. Your business goals should guide your decision, and Instapage may just be the stepping stone that helps propel your marketing campaigns forward. Don't just settle for any tool; explore your options and discover how the right platform can elevate your marketing strategies to new heights.
In conclusion, the power of informed choices cannot be underestimated. As we wrap up this showdown between Paperform and 23FormBuilder, let’s keep in mind the invaluable offerings of Instapage. Take a moment to think about your business ambitions and consider how the right form-building platform can contribute to your success.
