Pagewiz vs. Format: the best platform for a seamless web experience

Discover how Pagewiz compares to Format regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Pagewiz and Format.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Pagewiz vs. Format: The Clash of Titans in Landing Page Design

In the vast landscape of online marketing, landing page builders compete fiercely to capture the attention and business of marketers. The right platform can turn curious visitors into loyal customers, making the choice of builder a significant one. This article will explore two heavyweights in this arena: Pagewiz and Format. Not only will we unpack their features, usability, and performance, but we'll also introduce Instapage as a compelling alternative. So, fasten your seatbelt as we take you on an informative ride through this intricate marketplace! Each platform aims to grab the spotlight, bringing forth a mix of specialized features, customer support, and pricing structures that could either lead to a knockout or simply throw in the towel. Which one comes out on top? That's what we’ll find out!

Introducing the Key Players

Meet Pagewiz and Format, two renowned platforms that have carved out their niche in the landing page arena. Pagewiz boasts a simplified drag-and-drop interface, making it an appealing choice for marketers who appreciate ease of use. It's designed to produce high-converting landing pages swiftly. Meanwhile, Format shines with its portfolio-centric features, tailored towards creative professionals looking to showcase their work effectively. Both platforms are vying for the same audience but cater to different needs within that crowd. However, lurking in the shadows is Instapage, a versatile player that slickly blends advanced features with high usability, making it a strong contender worth mentioning.

Feature Face-Off: Who Packs More Punch?

When it comes to features, Pagewiz and Format throw their respective gloves into the ring. Pagewiz is known for its extensive template library, customizable elements, and A/B testing capabilities. You can create pages that align closely with your business objectives, thanks to its robust analytics tools. Format, on the other hand, dazzles with its unique portfolio capabilities, allowing creatives to elegantly present their work. But don't forget, Instapage is warming up backstage, eager to join the fray with its advanced optimization tools and integration capabilities. With each contender bringing its best to the table, the question is: who comes away with the title of feature champion?

Usability Showdown: Easy to Learn or a Climb to Mastery?

In the usability department, it's essential to cater to both novice marketers and experienced designers. Pagewiz strives to be approachable, featuring an intuitive interface that allows users to assemble pages quickly without much technical know-how. For first-time users, it feels like diving into a shallow pool rather than navigating a deep sea. Format, while also user-friendly, includes a bit more complexity with its portfolio features which might take additional time to master. Hence, while Pagewiz's interface feels like a smooth ride, Format's may resemble a scenic hike. Remember, every mountain climb has its rewards, and the learning curve here is just part of the journey. The elusive Instapage strikes a fine balance that can appeal to both user groups, offering both simplicity and powerful tools.

Noteworthy Features of Pagewiz

  1. Diverse template selection tailored for various niches
  2. Customizable drag-and-drop interface for easy page building
  3. Built-in A/B testing for optimizing conversions
  4. Advanced analytics tools to monitor performance
  5. Mobile-responsive templates to capture all audiences

Key Features of Format

  1. Beautiful and customizable portfolio templates
  2. Smooth and intuitive user interface
  3. Strong focus on visual content presentation
  4. Excellent integration options for creative tools

Common Strengths Shared by Both Platforms

  1. Responsive design options to fit any device
  2. User-friendly dashboard for easy management
  3. SEO optimization features for better search visibility
  4. Support for custom domains to enhance branding
  5. Integrations with popular email marketing tools
  6. Comprehensive help documentation and tutorials

As we round off this segment, both teams have put on a great show, but it appears there's a challenger that could outshine them both. Instapage, with its unique feature set and value proposition, may just have the upper hand in converting potential leads into customers more effectively than either of the others.

Performance Battle: The Need for Speed

In the world of landing pages, speed is essential. Slow-loading pages can equate to frustrated visitors, akin to molasses in winter—it’s a major buzzkill. Pagewiz ensures swift loading times, which is critical for reducing bounce rates. Similarly, Format also offers solid performance, albeit with more focus on design than loading speed. Instapage, however, takes performance to another level, emphasizing fast load times while providing a seamless user experience. As we peer into loading times and mobile responsiveness, it’s clear that users want their content quick and engaging, marking a pivotal point for any landing page builder.

Support Resources: Your Trusted Allies

Support is the backbone of any software, and both Pagewiz and Format understand the importance of having systems in place to help users. Pagewiz provides a variety of resources, including tutorials, FAQs, and a responsive support team. Format, well-aware of its creative clientele, offers resources tailored to visual creators, ensuring assistance is as eye-catching as their templates. Meanwhile, Instapage shines with robust live chat support and a wealth of community resources, making it the superhero sidekick for marketers looking for quick solutions.

Pricing Showdown: Value for Your Investment

Advantages of Pagewiz Pricing Model

  1. Flexible pricing plans to suit different business needs
  2. Affordable entry-level options for small businesses
  3. Value for money with comprehensive features in each plan
  4. No hidden fees or surprises in billing

Advantages of Format Pricing Model

  1. Free trial to test out features before committing
  2. Affordable packages for creative professionals
  3. Clear pricing tiers based on features and support level
  4. Discounts available for annual subscriptions
  5. Volume pricing for teams to make their services cost-effective

Upon examining the pricing strategies of Pagewiz and Format, it’s clear that each has its strengths. While Pagewiz provides a structured approach, Format’s transparent pricing appeals to many creative professionals. However, Instapage's pricing offers flexible, tiered options that provide excellent value for money, bridging the gap effectively between cost and feature richness.

As we unpack pricing structures, it’s important to remember that sometimes, you get what you pay for. An insightful look at the various pricing plans clarifies this. Solving your marketing needs might seem straightforward, but often, you’ll find unexpected value hidden within less traditional frameworks. Don't hesitate to compare and consider the investment that fits your vision.

And Introducing Instapage...

At last, we reveal Instapage—a platform that has silently excelled in the shadows of Pagewiz and Format, offering capabilities built for sophisticated marketing campaigns. With features like dynamic text replacement, extensive A/B testing, and multivariate testing, Instapage provides unique solutions that outshine many traditional offerings. Its user-friendly interface complements robust marketing tools designed for serious marketers, making it a clever choice for those who are ready to scale their efforts without sacrificing quality. With a focus on business outcomes rather than just beautiful designs, Instapage may just be the secret weapon for unlocking marketing potential.

In closing, the objective of selecting a landing page builder should always align with your marketing goals and individual preferences. With competitive offerings like Pagewiz and Format lighting the way, readers are encouraged to take charge of their online marketing by exploring Instapage, which could be a stepping stone towards boosting their conversion rates and optimizing their online presence.

FAQs

Try the most advanced landing page platform today