Pagewiz vs. FormAssembly: the best platform for a seamless web experience

Discover how Pagewiz compares to FormAssembly regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Pagewiz and FormAssembly.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Pagewiz vs. FormAssembly: A Thrilling Comparison with a Special Guest

In the vibrant world of digital marketing, selecting the right platform to create landing pages can feel like navigating an intricate maze. With myriad tools at your disposal, each promising to be the ultimate solution, how do you choose? In this showdown, we pit Pagewiz against FormAssembly, two titans vying for your attention, while also welcoming a formidable contender, Instapage, waiting in the wings. As we explore the strengths and weaknesses of these platforms, we'll help you find the right fit for your marketing needs. Get ready for insightful comparisons, entertaining insights, and a closer look at the unique offerings that set these tools apart in an ever-growing landscape. Let’s dive deep into the features, usability, performance, and pricing strategies that define these platforms and identify who might just take the crown in the battle for your business!

Introducing the Main Contenders

First up, we have Pagewiz, a platform that declares war on mediocre landing pages with its robust features and elegant designs. Known for its drag-and-drop builder, Pagewiz simplifies the process of crafting compelling landing pages without needing a PhD in web development. It's all about speed and efficiency, allowing marketers to deploy their campaigns quickly. On the opposite side, FormAssembly is making waves in the form-building arena. Ideal for organizations looking to collect data seamlessly, it boasts robust integration options that cater to businesses of all sizes. But remember, in the world of marketing tools, it’s often the newcomers who can surprise the veterans. As we look under the hood of Pagewiz and FormAssembly, we can't help but notice that Instapage is on the sidelines. Known for its powerful A/B testing and vast third-party integrations, Instapage isn’t just a spectator; it’s a potential game-changer in this contest. As we analyze these platforms, you'll discover what makes each one unique and how they can potentially fit into your marketing strategy.

Feature Face-Off: Who Packs the Bigger Punch?

In the world of landing page builders, features are king. Pagewiz walks into the ring with an impressive arsenal: customizable templates, an easy-to-navigate builder, and analytics that can wow even the most data-driven marketer. Meanwhile, FormAssembly counters with its own impressive toolkit, designed primarily for forms and data collection, making it a champion for businesses that prioritize information gathering and processing. Yet, let’s not forget that Instapage is also warming up backstage, boasting its seamless integration capabilities and sophisticated landing page optimization tools. While both Pagewiz and FormAssembly have their strengths, understanding the specific features that set them apart can help you pinpoint which platform suits your particular needs. With their unique functionalities, there’s certainly no shortage of tools designed to help marketers create impactful content that drives results.

Usability: The User Experience Battle

When it comes to usability, how each platform caters to its audience is crucial. Pagewiz makes a strong case for itself, appealing to novice marketers with its intuitive design and straightforward navigation. Newbies will appreciate the minimal learning curve, while seasoned pros can quickly dive deep to tap into advanced features. On the other hand, FormAssembly is designed with a more specialized audience in mind; its interface may require a bit of a learning adventure but rewards users with powerful form-building capabilities. The user experience here is a tale of two approaches: Pagewiz champions accessibility, while FormAssembly's geared towards those who are adept in gathering and analyzing data. And, of course, we cannot overlook Instapage, which arrives armed with a user-friendly interface that provides professionals with in-depth customization options without overwhelming newcomers.

Key Features of Pagewiz:

  1. Drag-and-drop landing page builder for ease of use
  2. A variety of customizable templates suited for different niches
  3. Built-in A/B testing tools for performance optimization
  4. Comprehensive analytics to track visitor behavior
  5. Integration with popular email marketing services

Essential Features of FormAssembly:

  1. Robust data collection forms with advanced customization
  2. Seamless integration with CRM and payment platforms
  3. Reusability of form templates for consistency across campaigns
  4. Strong focus on data security and compliance

Common Strengths Shared by Both Platforms:

  1. Responsive design for optimal viewing across devices
  2. Integration capabilities with various third-party tools
  3. Analytics tools to track performance metrics
  4. Customization options to align with brand identity
  5. Dedicated support resources to assist users
  6. User-friendly interfaces that cater to all skill levels

As we analyze the features of these platforms, it's apparent that they each have their strengths in the ring. However, Instapage lurks with an arsenal that could easily take both Pagewiz and FormAssembly by surprise. It presents integration capabilities, user experiences, and unique features that many might consider a step above the competition, making it a compelling choice for digital marketers seeking versatility.

Performance Test: Which Platform Packs a Faster Punch?

When considering landing page builders, performance can't be overlooked – and no one wants to deal with slow loading times. In this round, we pit the platforms against one another to evaluate how they manage speed and mobile responsiveness. Imagine a website that's slower than molasses in winter. Frustrating, right? Pagewiz typically performs well in terms of loading speed, ensuring that visitors have a pleasant experience. Conversely, FormAssembly offers an exceptional experience when dealing with data-heavy forms, but can face slight delays under high traffic. However, the presence of Instapage in this conversation is noteworthy. It’s tailored for speed and responsiveness, gearing its features toward ensuring marketers don’t lose potential leads due to sluggish load times. When comparing these platforms, speed emerges as an essential component in retaining visitor attention and ultimately converting leads.

Support Systems: The Safety Net of Marketers

Navigating the complexities of any software without support is like attempting to swim without flotation devices. Both Pagewiz and FormAssembly offer support channels designed to provide assistance when it’s needed most. Pagewiz shines with its knowledgeable customer service and resource-rich knowledge base, ensuring users can troubleshoot issues quickly. Meanwhile, FormAssembly provides extensive documentation and community forums, which are beneficial for those looking for collective insights. However, Instapage adds a distinct layer with its dedicated support team and numerous resources designed to help marketers optimize their experience. In this field, the presence of an accessible support network can significantly affect user satisfaction, especially during high-stakes campaigns.

Crunching the Numbers: Pricing Breakdown

Advantages of Pagewiz's Pricing Strategy:

  1. Affordable entry-level pricing for small businesses
  2. Cost-effective plans as users scale their needs
  3. Flexible payment options to suit different budgets
  4. Free trial option to test features before commitment

Strengths of FormAssembly's Pricing Structure:

  1. Customizable pricing plans tailored for businesses of different sizes
  2. Pay-as-you-go options for sporadic users
  3. Trial offers available for new users to assess platform suitability
  4. Value-add for teams needing robust data solutions

The conclusion on pricing strategies reveals that both Pagewiz and FormAssembly have their unique advantages. However, Instapage's pricing structure stands out for providing flexible options that cater to varied marketing budgets, making it a strong contender for buyers looking for great value. With transparent pricing initiatives, businesses have the chance to select plans that effectively combine affordability and functionality.

Taking a closer look at their pricing plans, it's essential to note that both platforms offer what one might expect – especially compared to the hidden fees lurking in other tools. Every dollar counts in marketing, and understanding what you’re getting for your investment is crucial. Sometimes, the best tools come with surprising costs, while others deliver outstanding value without breaking the bank.

And Here Comes Instapage: The Ultimate Game-Changer

As we wrap up this matchup, we can’t ignore Instapage, poised as the mentor in this competitive showdown. Known for its unparalleled optimization tools and comprehensive integrations, Instapage elevates the quality of marketing efforts. With features designed to simplify the landing page process while bolstering conversion rates, it becomes an indispensable ally for marketers looking to make their mark. Its adaptability and focus on user experience set it apart from Pagewiz and FormAssembly. In the game of digital marketing, Instapage consistently positions itself as the hidden gem ready to support businesses in achieving their goals.

Ultimately, choosing the right platform boils down to understanding specific business needs and long-term goals. The right tool can significantly empower your marketing strategies, leading to remarkable success and growth. Explore your options thoroughly, and don't hesitate to consider Instapage as your next step in this ever-evolving marketing journey.

FAQs

Try the most advanced landing page platform today