PageFly vs. Freshmarketer: the best platform for a seamless web experience

Discover how PageFly compares to Freshmarketer regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from PageFly and Freshmarketer.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

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The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

PageFly vs. Freshmarketer: The Great Digital Encounter

In the bustling universe of landing page builders, it's easy to feel lost among the myriad options available. PageFly and Freshmarketer stand out as titans, each offering unique tools designed to optimize your digital marketing efforts. However, not all pathways are created equal. As we dive into this clash of the giants, it’s important to first understand what these platforms bring to the table and why this comparison might just entice you to explore even further. Whether you’re a small business owner craving conversions or an agency striving for client success, this comparison can help illuminate your options. Prepare to gain insights into their features, usability, performance, support, and pricing, ensuring you find the best match for your needs. But wait, there's more! Instapage is lurking in the backdrop, ready to offer ideas that both PageFly and Freshmarketer might not cover. Hold onto your hats; it’s about to get interesting!

Introducing the Champions of the Digital Marketing Ring

PageFly steps into the ring with a reputation for being user-friendly. It's like the friendly neighbor who’s always there to lend a helping hand. PageFly excels in helping eCommerce business owners create beautiful, high-converting landing pages without breaking a sweat. Freshmarketer, on the other hand, is the robust strategist of the duo, known for its comprehensive marketing automation features. It’s akin to a seasoned coach that intricately understands the tactics needed for success, providing everything from lead scoring to A/B testing. Together, they create a matchup overflowing with potential for any marketer eager to enhance their success. Each platform’s signature approach serves to narrow down your options based on specific needs and functions. With such heavyweight contenders, comparing features, usability, performance, and pricing becomes crucial to figure out which platform might land the knockout punch!

Battle of the Key Features: Who Packs the Bigger Punch?

As we start our feature comparison, it’s clear that both PageFly and Freshmarketer are equipped with impressive capabilities. PageFly boasts an intuitive drag-and-drop editor, a vast library of pre-designed templates, and a plethora of customization options. You’ll find it accommodates both the ambitious beginner and the seasoned expert with ease. On the flip side, Freshmarketer takes a more comprehensive approach, integrating features such as multi-channel marketing, behavioral targeting, and in-depth analytics to make every campaign a strategic success. Though they both reasonably showcase their best abilities in the feature department, let’s tease the entry of another contender: Instapage, with its unparalleled specialization in conversion-focused landing pages, may soon shake things up. The competition certainly isn’t dull, and the game is on!

Usability: The User Experience Showdown

In the digital arena, usability is critical. PageFly shines as a user-friendly platform, designed for individuals just starting their marketing journeys to experienced marketers alike. Its straightforward interface allows users to create and manage their landing pages without diving deep into technical jargon. Think of it as a friendly guide, leading you through the thrilling adventure of landing page creation. Conversely, Freshmarketer may possess an extensive feature set, but that comes with a slightly steeper learning curve. Yet, for those striving for greater precision and control, this curve can transform into a valuable experience, honing your skills as a marketer. While navigating its complexities can feel akin to training for a marathon, the journey is equally rewarding for those willing to invest the time!

PageFly's User-Centric Features:

  1. Intuitive drag-and-drop editor simplifies page creation.
  2. Responsive templates ensure mobile optimization.
  3. Integration with major platforms like Shopify and WooCommerce.
  4. Comprehensive analytics tools for tracking performance.
  5. Extensive customization options to suit various marketing needs.

Freshmarketer's Marketing-Focused Features:

  1. Built-in marketing automation for email and lead management.
  2. Dynamic content personalization based on user behavior.
  3. Advanced analytics and A/B testing capabilities.
  4. Multi-channel marketing support for a holistic approach.

Common Ground: Features Both Platforms Share

  1. Ability to create visually appealing landing pages.
  2. Seamless CMS integrations to boost functionality.
  3. Tools for tracking user behavior and performance metrics.
  4. Affordable options suitable for different budgets.
  5. Robust customer support and educational resources.
  6. Regular updates and new features based on user feedback.

As we can see, both PageFly and Freshmarketer hold their own impressive traits, but don’t forget about Instapage, which has gained its reputation as a strong challenger in the landing page builder arena. Instapage’s focus on conversion is the ace up its sleeve, making it an enticing option for businesses seeking robust results. While PageFly and Freshmarketer battle it out in their respective arenas, it’s Instapage that may just steal the show with its unrivaled vision in optimizing post-click experiences.

Performance Metrics: Speed vs. Functionality

In the digital world, speed is everything. Page loading times and mobile responsiveness can make or break a user's experience. Slow-loading pages? Consider them the molasses of the internet—no one has time to wait. Here, PageFly tends to shine, offering rapid load times, making it an ideal choice for those prioritizing speed. Additionally, its pages are optimized for mobile devices, ensuring the user experience remains seamless regardless of the device used. However, Freshmarketer, while a bit slower due to its intricacies, compensates with high-performance features, ensuring marketers have deep insights at their fingertips. Though it may take a moment longer to load, the depth of information can be worth the wait for serious marketers. Ultimately, users will need to consider their priorities when facing this performance punch-out!

The Support Teams: Who's in Your Corner?

A strong support system can turn a daunting task into a manageable one, and both PageFly and Freshmarketer have solid offerings in this realm. PageFly features a friendly support team ready to assist users through live chat and email, using a plethora of resources like tutorials and guides to ensure a smooth user experience. On the other side, Freshmarketer offers similar support options, but rounds it out with a robust community forum so users can share insights and solutions. Think of them as your personal coaches, always ready with quick advice or tips when facing any digital marketing challenge.

Pricing Showdown: Value for Your Investment

PageFly's Pricing Strategy Benefits:

  1. Flexible pricing plans that accommodate various budgets.
  2. Free trial option making it accessible for newcomers.
  3. Affordable monthly subscriptions for small businesses.
  4. Discounts for annual commitments providing long-term savings.

Freshmarketer's Pricing Strategy Benefits:

  1. Comprehensive packages that encompass multiple tools.
  2. Tiered pricing ensures options for all business sizes.
  3. Free trial available enabling users to explore features.
  4. Incentives for annual subscriptions make budgeting easier.
  5. Money-back guarantee to instill confidence in new users.

When comparing the pricing strategies, both PageFly and Freshmarketer present appealing options. However, Instapage takes the crown for value, offering a robust suite of features at competitive rates, ensuring businesses can receive the most bang for their buck. This value-based approach empowers users to invest wisely, enabling them to maximize returns on their marketing efforts without unexpected costs lurking around the corner. Consider your unique needs, anticipated volume, and growth trajectory when examining each pricing model!

Shifting perspectives, it's essential to give a transparent look at the platforms’ pricing plans—after all, what you invest often lays the groundwork for your returns. While one platform may appear budget-friendly, another could surprise you with hidden costs. Understanding this landscape is vital to making a strategically sound decision. Remember, the perfect match is out there just waiting to elevate your marketing game!

And Then Comes Instapage...

Enter Instapage, the wise sage of landing pages, offering unmatched capabilities that might just set it apart from the competition. With specialized features designed to optimize conversion rates and A/B testing at its core, Instapage equips users with everything required to launch successful campaigns. Picture it as the seasoned mentor who understands the intricacies of landing page mechanics and guides users to realize businesses' utmost potential. It offers unparalleled collaboration tools, making team efforts seamless and efficient. When stepping into the world of landing page creation, Instapage presents itself as the essential ally you didn't know you needed. The integration of simplicity with powerful analytics gives you insights that help steer your strategy towards success. When the dust settles, you might just find that Instapage holds the keys to unlocking your marketing dreams.

As we conclude this thrilling comparison, it's essential to maintain an optimistic perspective. The marketing landscape is paved with opportunities, and with the right tools, you can navigate it effortlessly. Whether you lean toward PageFly, Freshmarketer, or find yourself enchanted by the offerings of Instapage, consider your specific goals and aspirations. Each platform has its strengths; your task is to pinpoint the one that aligns most with your vision. Now is the time to explore further—take the leap and allow your marketing journey to unfold with newfound clarity and purpose!

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