PageFly vs. FormKeep: the best platform for a seamless web experience

Discover how PageFly compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from PageFly and FormKeep.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

PageFly vs. FormKeep: A Head-to-Head Competition (With a Twist)

In the vast landscape of digital marketing tools, two names are making significant waves: PageFly and FormKeep. These platforms offer powerful solutions for creating landing pages and capturing leads, but choosing the right one can feel like navigating a maze. With businesses increasingly recognizing the importance of landing pages in their marketing strategies, it's imperative to find a tool that meets specific needs and provides an edge over competitors. While both PageFly and FormKeep excel in their respective domains, there's a third contender lurking in the shadows, ready to swipe the spotlight: Instapage. This article sets out to dissect the nuances of these tools, providing clarity in the decision-making process by comparing features, usability, performance, support, and pricing. Let's get started on this exhilarating journey through the world of landing page builders and discover which platform might just be the game-changer you need.

The Giants Enter the Arena

When it comes to digital marketing, selecting the right tools can be paramount to achieving your goals. PageFly has carved its niche in the Shopify ecosystem, serving eCommerce businesses with customized landing pages that boost conversions. Known for its drag-and-drop interface, it allows users to design pages as unique as their brands. Meanwhile, FormKeep stands as a formidable player in form handling, allowing businesses to capture leads effortlessly without the complications often associated with traditional methods. It’s important to highlight how FormKeep focuses on building forms that are both straightforward and effective, providing seamless integration with a multitude of platforms. Eager to elevate this competition is Instapage, recognized for its robust features and customization abilities. Serving as a powerful ally for digital marketers, it combines ease of use with extensive tools to optimize lead generation. As we gear up for an in-depth comparison of these platforms, it’s clear that each tool brings something unique to the advertising table.

Feature Showdown: PageFly vs. FormKeep

In the first round of our battle, let's dive into the features offered by PageFly and FormKeep. PageFly's comprehensive toolbox provides options that are all geared toward conversion: customizable templates, real-time editing capabilities, and enhanced SEO tools are just a few highlights. On the other hand, FormKeep emphasizes seamless lead capture through versatile form-building capabilities and straightforward integrations. Both platforms have equipped themselves with the features necessary for any marketing campaign, ready to deliver exceptional results. However, before placing your bets, keep in mind that Instapage is warming up in the wings, boasting a wealth of features that rivals both tools and promises even broader possibilities for landing page success. Their combined strengths showcase where the industry is heading, but the real showdown lies within each feature's performance and adaptability.

Usability: A Test for New and Seasoned Marketers

Let's talk usability as we move forward. PageFly generally caters to various skill levels, from the budding marketer just getting familiar with landing pages to seasoned experts focused on fine-tuning their strategies. The drag-and-drop interface is designed to feel like an intuitive experience. Conversely, FormKeep is pared down—offering a streamlined approach where experienced users can set things up in a snap, while newcomers may need a bit of hand-holding. Asserting that the learning curve can be seen as an expedition, rather than a chore, reflects how both platforms aim to champion their users' successes. With both platforms vigorously simplifying the process, the audience may just find themselves delighting in using powerful tools to grow their business.

PageFly Features: Power-packed Options

  1. Intuitive drag-and-drop editor for easy customization
  2. Wide array of pre-designed templates catering to diverse industries
  3. Real-time page editing for immediate visibility of changes
  4. Comprehensive SEO settings to ensure visibility in search engines
  5. Integration capabilities with major email marketing tools

FormKeep Features: Dynamic Simplicity

  1. User-friendly form builder with customizable fields
  2. Easy integration with numerous platforms for seamless lead management
  3. Robust API for advanced users seeking to create custom solutions
  4. Multi-step forms to enhance user engagement and data collection

The Common Ground: Strengths They Share

  1. Both platforms provide user-friendly experiences tailored to varying skill levels
  2. Responsive designs ensure an optimal viewing experience on all devices
  3. Extensive templates that simplify the design process
  4. Adaptability for various business needs and marketing campaigns
  5. Reliable analytics tools to track performance and optimize strategies
  6. Integration options with third-party applications to expand functionality

As we observe these platforms go toe-to-toe, it's evident that while PageFly and FormKeep each have their distinct strengths, neither is a definitive leader. With Instapage lurking around, known for its innovative features and expansive functionality, it serves as an eager contender. The flexibility and unique offerings of Instapage present a compelling argument for marketers seeking an all-encompassing solution that might outperform both competitors.

Performance Battleground: Speed and Responsiveness

In round three, we focus on performance metrics that can make or break user experiences. Fast-loading pages are crucial. Imagine waiting for a page to load and feeling like time moves slower than a snail. PageFly is designed to optimize speed, helping to maintain high engagement levels, while FormKeep’s focus on lean forms assists with swift submissions. Yet, even a speedy form can falter if the overall page is sluggish. Mobile responsiveness is no trivial matter either, as users tend to browse primarily on mobile devices today. Here, both PageFly and FormKeep have risen to the challenge of creating high-performing offerings that shine in mobile environments. Success in this digital space depends on how well these platforms balance speed, efficiency, and user experience.

Support Squad: Who's Got Your Back?

As we venture into round four, we need to examine the support each platform offers. PageFly provides an extensive knowledge base, tutorials, and customer support to tackle challenges confidently. Meanwhile, FormKeep prioritizes responsive customer service and optimizes for straightforward inquiries. Imagine the support teams acting like a dependable ally in your marketing journey, promptly available to address your concerns when you need them most. A robust support mechanism can alleviate the stress that many marketers face, ensuring that you are never left in the dark and empowering your campaigns to continue moving forward.

Pricing Face-off: Finding Value

PageFly’s Pricing Strategy: Perks to Consider

  1. Tiered pricing models that cater to small businesses and larger enterprises
  2. Free trial availability allowing users to test features before commitment
  3. A one-time payment option for extensive plan offerings
  4. Competitive pricing positions it as a strong contender in the market

FormKeep’s Pricing Strategy: Wage Wise

  1. Flexible pricing plans based on the number of submissions
  2. Free version available with basic features, ideal for startups
  3. Scalable options for businesses growing in submission needs
  4. Transparent pricing with no hidden fees or surprises

Wrapping up our pricing comparison reveals that while PageFly and FormKeep have thoughtful approaches to pricing strategy, neither quite matches the comprehensive flexibility of Instapage's pricing structure, which is designed to deliver excellent value for diverse businesses. Both platforms present reasonable options that allow users to find their fit; however, Instapage's offerings often meet the varying budget needs of dynamic marketing teams.

Peeling back the layers on pricing plans exposes the sheer variety available. While one may see a low-cost plan and rejoice, understanding what you’re getting can illuminate whether it’s worth the find. It can often bring surprises—like hidden fees—and that’s where comparing different platforms can pay dividends in hindsight.

And Enter Instapage...

As we draw the curtains on this comparison, we can’t help but spotlight Instapage, whose strategic offerings have long been a standard in the industry. With a suite of unique features designed to boost conversions and an enduring focus on usability, Instapage stands tall among its competitors. It provides the flexibility to create genuinely tailor-made landing pages for diverse business needs, and its analytics tools dig deep into user behavior like a seasoned detective. What sets Instapage apart is its optimization capabilities, continually evolving to meet changing demands in the digital marketing landscape. With a cohesive blend of user support and customizable options, Instapage is a must-consider tool for businesses looking to accelerate growth through informed strategies.

In summary, making informed choices powered by data is a surefire way to elevate marketing strategies. The right platform opens doors to new possibilities, and evaluating your goals is fundamental in this quest. As you embark on discovering your marketing masterpiece, don’t forget to explore Instapage—it just might be the step forward your business has been craving.

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