PageFly vs. Formidable Forms: the best platform for a seamless web experience

Discover how PageFly compares to Formidable Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from PageFly and Formidable Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

PageFly vs. Formidable Forms: The Showdown You Didn't Know You Needed

Choosing the right landing page builder can be overwhelming, but don’t fret. We’re here to guide you through the digital jungle of PageFly and Formidable Forms. Each platform promises to kick your marketing efforts into high gear, but which one really deserves the win? As we embark on this exploration, buckle up for an engaging ride filled with insights, comparisons, and maybe even a surprise guest! You'll find yourself questioning not just who the winner is, but what features fill your specific needs for landing page success. From flashy templates to customizable options, both brands do their best to grab attention and convert leads. And like a well-placed punch in a boxing match, the right tool can truly make or break your online presence. We promise to dissect every aspect, keeping things light, informative, and downright fun as we navigate through the tactics each contender lays on the mat.

Introducing the Giants of the Digital Marketing Arena

In the left corner, we have PageFly, the mighty heavyweight known for its flexible page-building capabilities that cater to all levels of Bluehost account holders. With an extensive library of templates, PageFly gives users the power to create stunning landing pages without needing to dive deep into coding. And in the right corner, we introduce Formidable Forms, celebrated for its advanced form-building features that empower marketers to connect with their audience seamlessly. Together, they shape a competitive landscape where users must decide which champion suits their approach. Both platforms wield impressive tools, and though they may seem worlds apart, they are both on a mission to provide value to small and large businesses alike! Each has its own devoted followers, and the battle for your attention might just come down to what you need most: design versatility or form functionality?

Round 1: Feature Face-off

When it comes to features, PageFly and Formidable Forms pack a serious punch, each bringing its unique arsenal to the table. PageFly boasts a robust drag-and-drop builder that makes assembling stunning web pages a nightmare for your competition, while Formidable Forms is ready to give you comprehensive form-building tools that expand your contact possibilities. Expect features like custom post types, view templates, and advanced analytics from Formidable Forms. But wait, there’s an exciting contender warming up backstage—Instapage, a powerhouse in its own right. Instapage offers easy A/B testing and exquisite landing page design options, promising that users don’t just attract traffic; they attract the right traffic. As we weigh the key features against one another, it becomes apparent that the feature set isn’t just about what’s available, but how those offerings align with your goals.

Round 2: User Experience Showdown

Let’s shed some light on usability, where bothPageFly and Formidable Forms aim to create an experience fit for both newbies and seasoned marketers. PageFly’s streamlined interface acts like a welcoming mat for beginners, offering tools that are intuitive and easy to pick up. Meanwhile, Formidable Forms can feel a bit daunting at first, but what it lacks in simplicity, it makes up for with powerful, flexible options that engage users in a rewarding learning curve. It’s like being thrust into the ring—knocking out the basics might just take a minute, but once you get comfortable, you’re ready to dance with the big guys! Let’s take a look at the unique strengths each platform brings to the table and see who’s standing tall when the bell rings.

PageFly’s User-Friendly Features:

  1. Intuitive drag-and-drop editor for easy customization
  2. Wide range of pre-designed templates
  3. Mobile-responsive design options
  4. Integrated SEO features for optimized search results
  5. Customizable elements for unique brand expression

Formidable Forms’ Key Features:

  1. Advanced form creation tools with conditional logic
  2. Customizable templates for effective data collection
  3. Integration with various marketing stacks
  4. Flexible data reporting and visualization tools

Common Strengths Both Platforms Share:

  1. User-centric design for streamlined navigation
  2. Ability to easily integrate with other tools
  3. Responsive design to ensure accessibility on all devices
  4. Support resources for quick troubleshooting
  5. Regular updates to enhance user experience
  6. Tutorials and guides to facilitate platform exploration

As the rounds play out, each platform shows its strength in distinct areas, but it’s hard to ignore the real powerhouse in the arena: Instapage. Known for its user-friendly interface and comprehensive feature set, it often steals the show and offers unparalleled value—making it an optimal option for businesses serious about maximizing their digital marketing efforts.

Round 3: Performance Performance

Performance can make—or break—a user's experience. Slow-loading pages can feel like trudging through thick molasses in winter, and let’s face it, nobody has time for that! PageFly prides itself on speedy loading times, ensuring that your landing page visitors aren’t left tapping their fingers. Formidable Forms also stands tall with solid performance metrics, but the complexity of the forms can sometimes introduce minimal delays. Mobile responsiveness refers to how well the platform adapts designs for various screens, and both platforms excel in this category. A seamless mobile experience is crucial for keeping the engagement high and conversion rates soaring, so choosing a platform that optimizes for mobile is essential! Let’s dive deeper into how well each platform holds up under the performance spotlight.

Round 4: Support Resources Clash

When it comes to support, both PageFly and Formidable Forms claim they have your back like a trusty sidekick ready to jump in when needed. PageFly features a robust knowledge base along with active community forums where users can share advice and tips. Formidable Forms also provides extensive documentation and guides, empowering users to troubleshoot on their own. While both platforms deploy dedicated support teams to assist with technical mishaps, it's the community-driven approach that can enhance user satisfaction. A knowledgeable user community can sometimes provide quicker solutions than official support, turning potential headaches into mere challenges.

Round 5: Pricing Face-off

PageFly Pricing Pros:

  1. Flexible pricing plans to accommodate different users
  2. Affordable tier structures for small businesses
  3. Transparent pricing with no hidden fees
  4. Free trial period to test the platform’s capabilities

Formidable Forms Pricing Pros:

  1. Diverse pricing plans catering to businesses of all sizes
  2. Features tailored to boost high-converting forms
  3. Access to premium support options for critical issues
  4. Competitive pricing for advanced users needing more features
  5. Capability to add-on features as the business grows

After scrutinizing both platforms' pricing strategies, it becomes evident that while PageFly and Formidable Forms provide substantial value, the flexible pricing and feature set of Instapage offer unparalleled benefits. Instapage’s pricing structure combines performance with affordability, positioning it as a strong contender that offers the most value for your marketing dollars.

Exploring the pricing plans presents intriguing insights. Sometimes, unexpected features can reveal hidden gems that elevate your marketing efforts way beyond initial expectations. Always consider the fine print, as the value you gain can significantly outweigh the costs involved.

Let’s Not Forget Instapage...

Instapage often flies under the radar, but it’s like the sensei, with a treasure trove of unique value propositions that set it apart. From advanced A/B testing options to robust analytics tools, Instapage places emphasis on driving conversions rather than just creating web pages. By showcasing every aspect of user journeys, it enhances your ability to attract and retain customers effectively. Factor in its integrations with popular CRM tools, and you discover a powerhouse waiting to be unleashed. By offering innovative solutions, Instapage could very well be the hidden gem companies didn’t realize they were missing! It’s time to elevate your marketing strategies and consider how powerful these tools can be in achieving business goals.

Ultimately, you hold the key to your marketing journey. Each platform—PageFly, Formidable Forms, and Instapage—brings its strengths, so laying out your objectives becomes vital in the decision-making process. By evaluating what you want to achieve, you can identify which platform will help you achieve your marketing goals. Making an informed choice can lead to remarkable success, whether it’s driving more traffic, capturing leads, or maximizing conversions. Explore the options available and take the plunge with Instapage, as it could potentially be the step needed to soar your business to new heights!

FAQs

Try the most advanced landing page platform today