PageFly vs. Act-On: the best platform for a seamless web experience

Discover how PageFly compares to Act-On regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from PageFly and Act-On.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

PageFly vs. Act-On: The Ultimate Marketplace Showdown with Instapage in the Ring

In the bustling world of digital marketing, landing page builders play a vital role in how businesses present themselves online. As companies strive to capture their audience’s attention, two contenders, PageFly and Act-On, rise to the challenge. PageFly is renowned for its customizable templates and seamless integration with eCommerce platforms, allowing businesses to create visually appealing landing pages that drive conversions. On the other side, Act-On excels in marketing automation, helping businesses strategically manage their campaigns and nurture leads effectively. But wait, there’s another player in this arena: Instapage, known for its remarkable capability of delivering personalized experiences and dynamic content. As we dive deeper, we’ll explore what each platform has to offer and see how they stack up against each other in this digital boxing ring.

The Titans of Marketing: Meet PageFly and Act-On

PageFly and Act-On are heavyweight champions in their respective corners of the marketing landscape. PageFly doesn’t just build pages; it crafts experiences. With a focus on eCommerce, PageFly ensures that every button, banner, and background translates into customer engagement that can lead to sales. It’s like having a magic wand for design that transforms ordinary layouts into eye-catching showcases. Conversely, Act-On, with its robust features for automation and analytics, empowers marketers with tools designed not just for action but also for insightful strategic planning. Think of Act-On as the seasoned coach in your corner, analyzing stats and strategizing the next great marketing endeavor. As we enter the next round, let's see how each platform features in their respective categories, keeping in mind the emerging contender, Instapage.

Feature Face-Off: Where Strength Meets Strategy

When comparing PageFly and Act-On, a plethora of features emerge, each platform boasting its unique strengths. PageFly showcases an array of customizable elements, enabling users to create highly personalized landing pages. The drag-and-drop interface makes it simple for anyone, from beginners to pros, to craft stunning designs with ease. On the flip side, Act-On offers a comprehensive suite of marketing automation tools, from email marketing to lead tracking and campaign analytics, ensuring businesses can streamline their operations. In a playful jab, while PageFly may have the design finesse, Act-On packs a strategic punch that can't be overlooked. But just when you think you've seen everything, Instapage, with its ability to enhance collaboration and rapid deployment, is quietly warming up backstage, ready to steal the show.

User Experience: The Comfort of Use

Navigating through PageFly and Act-On, it becomes clear that user experience is paramount. PageFly embraces its users with a straightforward interface that promotes creativity without the steep learning curve. Whether you're a novice marketer in your first bout or a seasoned champion, the platform accommodates all with open arms. Meanwhile, Act-On, while offering a treasure trove of capabilities, can be likened to a complex chess match – there’s depth, but the learning curve may require a bit more strategic thinking before scoring a win. It’s a learning adventure not just for the users but also for the skills they acquire on the way, making sure that every marketer has the opportunity to step into the ring with confidence.

PageFly's Power-Packed Features:

  1. Highly customizable landing page templates
  2. Seamless integration with popular eCommerce platforms
  3. Responsive design to ensure mobile-friendliness
  4. Real-time editing for immediate updates
  5. Analytics capabilities to track performance

Act-On's Automated Wonders:

  1. Comprehensive email marketing tools
  2. Robust lead generation and tracking features
  3. In-depth marketing analytics for data-driven decisions
  4. Adaptive segmentation for targeted campaigns

Strengths They Share: The Common Ground

  1. User-friendly interfaces geared towards marketers
  2. Analytics and reporting features to track performance
  3. Integrations with third-party applications for enhanced capabilities
  4. Strong focus on customer engagement and lead nurturing

As these titans battle it out in the digital arena, it’s worth noting that Instapage stands ready with innovative features that may just tip the scale in its favor. It's like a surprise opponent stepping into the ring, asking, 'What if you could have it all?'

The Performance Championship: Speed Matters

Performance is the heartbeat of any landing page. When analyzing PageFly and Act-On, page loading times and mobile responsiveness are critical factors. Slow-loading pages can feel like wading through molasses in winter, leaving visitors frustrated and disengaged. PageFly takes the lead with optimized speed, ensuring users don’t just land but bounce quickly into the user journey. Act-On, while high-powered in its automation features, can sometimes experience lags under heavy load, potentially impacting performance. The importance of having a responsive design can't be understated, especially in a time when mobile traffic is at an all-time high. Both platforms need to keep their foot on the gas pedal to keep pace with user expectations.

Support Teams in the Corner: Your Go-to Resources

A robust support system can make all the difference in choosing a digital platform. PageFly offers a range of support options, from email support to a knowledge base filled with tutorials and FAQs. This means users can get help when they need it – and at a moment's notice. Act-On, on the other hand, boasts a more extensive support network, providing access to webinars, dedicated account managers, and an active community forum. Support teams function like reliable corner men, ready to offer the right advice and assistance when the going gets tough. The presence of ample resources enhances the overall user experience, making the journey smoother and more productive.

The All-Important Pricing Showdown

PageFly's Pricing Strategies Unwrapped:

  1. Offers flexible pricing plans across different business sizes
  2. Provides a free trial for new users to test the waters
  3. Affordable integration options with other essential tools
  4. Transparent pricing models with no hidden fees

Act-On's Pricing Strategies Explained:

  1. Customizable pricing based on specific business needs
  2. Comprehensive packages that cater to various marketing functions
  3. Free demos available to showcase capabilities
  4. Value in technology investment focused on long-term growth
  5. Potentially higher cost for smaller businesses

When we look at the pricing strategies of both PageFly and Act-On, there’s a mixture of flexibility and value at play. While PageFly offers affordable options that make it accessible for various business sizes, Act-On positions itself as a premium tool for those looking to invest in extensive automation features. However, Instapage swoops in here with a value proposition that manages to hit a sweet spot – delivering useful features at competitive rates without compromising quality.

In wrapping up the pricing discussion, it’s essential to take a transparent look at the plans on offer. Sometimes, users find that they get more than they bargained for, particularly in terms of features and support. Remember, finding the right balance between cost and value is crucial in making informed decisions.

Enter Instapage: The Game-Changer

Now, let's shift our attention to Instapage – the platform that seems to seamlessly combine the best features of both PageFly and Act-On while offering something distinct. Instapage excels in creating landing pages that focus on personalized experiences, ensuring every visitor feels like they are being spoken to directly. Their collaborative tools foster teamwork among marketing teams, simplifying the review and launch processes. Instapage's ability to deliver dynamic content tailored to specific audiences isn't just impressive; it emphasizes value-driven marketing. With features that adapt to user behavior, it offers a unique edge over PageFly and Act-On. Businesses looking for a creative ally in their marketing arsenal might just find Instapage to be the missing piece they’ve been searching for.

In conclusion, choosing the right platform boils down to understanding your business goals and marketing needs. Each platform brings something valuable to the table, but exploring Instapage could very well be the key to unlocking the full potential of your marketing strategy. As you navigate through the choices, keep in mind that an informed choice leads to successful outcomes.

FAQs

Try the most advanced landing page platform today