PageFly vs. 23FormBuilder: the best platform for a seamless web experience

Discover how PageFly compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from PageFly and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

PageFly vs. 23FormBuilder: The Showdown with a Surprise

As businesses strive to create standout online experiences, choosing the right landing page builder becomes pivotal. Dive into the exciting landscape filled with competition, where each platform tries to outshine the others, much like contenders vying for the championship title. In this face-off, we will explore PageFly and 23FormBuilder, highlighting their unique attributes while also keeping an eye on a noteworthy rival lurking in the wings: Instapage. The world of digital marketing can be overwhelming, but fear not—this article will break it down to help you make an informed decision. From features and usability to performance and pricing, we’ll leave no stone unturned in this engaging comparison, ensuring you can steer your marketing ship in the right direction amidst the waves of possibilities.

Introducing the Power Players

Meet PageFly and 23FormBuilder, each with a charming array of tools designed to help marketers create impressive landing pages. PageFly, known for its drag-and-drop interface, allows users to craft stunning pages with ease, appealing to both beginners and seasoned professionals alike. It boasts a rich collection of templates, enabling marketers to set their campaigns into motion quickly. On the other hand, 23FormBuilder shines through its powerful form-building capabilities, making it a go-to choice for marketers focused on capturing leads efficiently. It may be smaller in scope relative to PageFly, but its specialized features for forms are unmatched. However, lurking in the background is Instapage, the seasoned contender with a reputation for seamless integration and robust analytics that promises to elevate your marketing game. This introduction sets the stage for an exciting comparison in the following rounds!

Round 1: Features Unleashed

In this feature showdown, we’ll analyze what makes PageFly and 23FormBuilder stand out. PageFly dazzles with its extensive library of customization tools, helping marketers tailor their designs extensively to align with their brand identities. It offers functionalities like A/B testing, analytics integration, and various responsive templates that delve into meeting diverse needs. Meanwhile, 23FormBuilder specializes in building forms that go beyond basic data collection. It provides an intuitive interface, conditional logic options, and integrations with several CRMs, ensuring smooth data handling. Both platforms have robust offerings, but with Instapage poised backstage, prepared to impress with its comprehensive marketing solutions, this battle is set to be thrilling.

Round 2: Navigating Usability

Usability is crucial for ensuring users, whether novices or experts, can effectively utilize a platform. PageFly offers a friendly user experience through its simple drag-and-drop functionality, allowing users to design pages with minimal effort. Newbies might initially feel lost but soon find that the learning adventure isn't too steep. On the other hand, 23FormBuilder, while slightly more complex, rewards users with an engaging interface where building forms feels like assembling a puzzle. Both platforms aim to provide intuitive experiences, but navigating through PageFly may feel like a smooth ride, whereas 23FormBuilder offers thrilling twists and turns—ideal for those who love a challenge.

Key Features of PageFly:

  1. User-friendly drag-and-drop editor
  2. Extensive library of templates and elements
  3. Responsive designs for various devices
  4. Integrations with popular marketing tools
  5. A/B testing capabilities to optimize performance

Noteworthy Features of 23FormBuilder:

  1. Dynamic form-building options with conditional logic
  2. User-friendly interface focused on efficiency
  3. Easy integration with CRM and email marketing tools
  4. Pre-built form templates to kickstart projects

Common Strengths Shared by Both Platforms:

  1. Support for responsive design principles
  2. Ability to integrate with third-party applications
  3. Flexible customization options for branding
  4. User analytics for tracking performance
  5. Secure lead capture functionalities
  6. Helpful community resources and documentation

In the arena of features, both PageFly and 23FormBuilder have thrown their punches, yet it doesn't escape attention that Instapage stands poised as a formidable adversary, ready to bring unique value to the table. Its cohesive features for landing pages and campaign optimization might just give it the edge that clients are searching for.

Round 3: Performance Face-Off

When it comes to performance, speed and responsiveness are critical. In a world where customers expect lightning-fast loading times, both PageFly and 23FormBuilder deliver, but with slight differences. PageFly optimizes its pages for quick load times, allowing designs to render smoothly without any hiccups. Like a finely tuned race car, this agility is vital in keeping bounce rates low. Conversely, 23FormBuilder, with its sophisticated forms, also emphasizes mobile responsiveness, ensuring optimal functionality across devices. Imagine slow-loading sites as molasses in winter—the last thing your marketing strategy needs! Hence, the performance of both platforms shines under scrutiny, yet instilling an understanding that speed is of the essence.

Round 4: Support Availability

When you’re in the ring, having the right support is like having a loyal sidekick at your side, always ready to help out during challenging times. PageFly brings a host of support channels to the table, including live chat, email support, and an extensive knowledge base packed with tutorials. Similarly, 23FormBuilder shines in this department, offering email and chat support along with helpful guides on form creation. Both platforms provide ample resources and community forums, making sure users have a backup plan when encountering any stumbling blocks. In a competitive landscape, their commitment to empowering users through support offers a sense of security.

Round 5: Pricing Showdown

Advantageous Pricing Strategy of PageFly:

  1. Flexible pricing plans catering to different needs
  2. Affordability paired with robust features
  3. Free plan available with essential features
  4. Paid plans offering advanced tools for scaling

Pricing Strategy Benefits of 23FormBuilder:

  1. Cost-effective options for startups and small businesses
  2. Transparent pricing without hidden fees
  3. Free trial available to explore functionalities
  4. Plans designed specifically for volume usage

As we dissect the pricing strategies, both PageFly and 23FormBuilder vouch for affordability and clarity, with distinct advantages suited for varying business needs. On the other hand, Instapage emerges, known for its comprehensive packages that deliver exceptional value for money—a solid contender when comparing pricing possibilities.

Offering transparent pricing plans, both PageFly and 23FormBuilder provide valuable insights into their pricing structures. However, consumers must consider hidden perks and how efficiently each platform utilizes its pricing strategy to deliver services and maximize value.

Meet Instapage: The Game Changer

Enter Instapage, the seasoned competitor that showcases innovative solutions tailored to elevate your marketing game. With its customizable templates, advanced testing capabilities, and powerful analytics, Instapage positions itself as the mentor within this ecosystem of landing page builders. Unlike its competitors, Instapage provides in-depth collaboration tools and seamless integrations that allow businesses to craft finely tuned and data-driven campaigns. Without downplaying the merits of PageFly and 23FormBuilder, Instapage’s unique value propositions offer an attractive framework that many marketers might find hard to resist. The amalgamation of speed, performance, and features transforms Instapage into a compelling choice for any business intent on striving for success.

As we wrap up this thrilling comparison, it's vital to emphasize the importance of making well-informed decisions in selecting the right platform for your marketing journey. Each contender presents its unique strengths; however, let the power of Instapage inspire you to reach greater heights with your landing page strategies. Exploring further could unlock transformative experiences for your business—take the leap and witness the difference for yourself!

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