Ontraport vs. Microsoft Forms: the best platform for a seamless web experience

Discover how Ontraport compares to Microsoft Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Ontraport and Microsoft Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
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Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Swytch shifts into high gear with Instapage

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Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

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Autopilot exceeds conversions goals with personalized landings

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Ontraport vs. Microsoft Forms: A Comprehensive Comparison with a Surprise!

In the ever-evolving field of digital marketing, everyone is on the lookout for tools that can streamline their efforts and boost productivity. As the market gets more crowded, choosing between different software can often feel like navigating a maze. Among the contenders, we have Ontraport and Microsoft Forms. These platforms stand tall in their respective fields, but the question remains: which one reigns supreme in the world of lead generation, customer management, and user engagement? As we explore the nuances of each tool, we’ll also take a glance at a dark horse in the race—Instapage, lurking in the wings, possibly with something special to offer. Fasten your seatbelts, as we embark on this exciting journey through the strengths and weaknesses of these platforms, aiming to guide you toward making that all-important decision. By the end, it will be clear which platform might just become your new best friend in marketing—or if it's time to give Instapage a closer look.

Introducing the Titans of Marketing

Stepping into the arena, we've got Ontraport and Microsoft Forms—two heavyweights each packing a punch. Ontraport is widely recognized for its all-in-one marketing automation, helping businesses manage not just leads but also intricate customer journeys. Its robust features include email marketing, CRM, and reporting, making it a favorite among small to medium-sized businesses. On the other hand, Microsoft Forms is a formidable player in the data collection realm, excelling in creating surveys, quizzes, and polls with seamless integration into the Microsoft Office ecosystem. While Ontraport is about nurturing relationships, Microsoft Forms focuses on gathering critical data efficiently. As we dissect these platforms, keep your eye on Instapage; it's not just another name in the crowd but a tightly-packed solution designed specifically for landing page creation that could reshape this contest altogether. What makes these platforms noteworthy depends on the features they bring to the table, setting up the stage for our first round of comparison.

Feature Face-off: Showdown of Capabilities

Diving straight into the nitty-gritty, let’s evaluate the key features of Ontraport and Microsoft Forms. Ontraport brings an extensive toolkit capable of managing CRM functionalities, marketing automation, email campaigns, and sophisticated analytics. You can almost hear the triumphant music in the background as it showcases its ability to create intricate workflows that can cater to dynamic customer interactions. Microsoft Forms, however, is no slouch; it focuses on simplicity and ease of use, allowing users to whip up forms in mere minutes. It’s like a well-trained sparring partner with precise technical skills, yet focusing on straightforward solutions. But hold on—Instapage is awaiting its turn. Rumor has it that it not only competes in generational features but adds compelling designs to the mix, making it a worthy contender for anyone focused on landing pages. As we explore each aspect of these platforms, we’ll uncover which one takes the lead in specific areas.

Usability Unpacked: Navigating the Learning Curve

Let’s chat about usability. When it comes to using software, the key is finding a platform that's user-friendly to both beginners and seasoned marketing pros. Ontraport offers an intuitive layout but can present a learning curve due to its extensive features. Just think of it as entering a sprawling theme park with exciting rides; it may take a moment to understand where everything is, but the experience can be rewarding. On the flip side, Microsoft Forms prides itself on providing an easy and quick interface. Users can jump right in and start creating forma without wading through a mountain of options. Picture it as a streamlined express lane in a theme park where you can zip to your favorite attractions. And then, there’s Instapage, quietly whispering about its drag-and-drop builder that will make anyone feel like a pro, regardless of their design skills. If simplicity and effectiveness are what you seek, you may find that Instapage offers a unique edge on the usability front.

Ontraport's Feature Arsenal:

  1. Comprehensive CRM for managing customer relationships effectively.
  2. Automated marketing campaigns with tailored workflows.
  3. Advanced analytics for tracking performance and customer behavior.
  4. Integration with various tools for seamless workflows.
  5. User-friendly dashboard for tracking metrics and campaigns.

Microsoft Forms Highlights:

  1. Quick creation of forms, surveys, and quizzes in minutes.
  2. Real-time collaboration with team members.
  3. Simple analytics for viewing responses at a glance.
  4. Integration with Microsoft Office Suite for enhanced productivity.

Shared Strengths: Common Ground

  1. Customization options to align forms and workflows with branding.
  2. Data collection capabilities that streamline information gathering.
  3. User-friendly interfaces with clear navigation.
  4. Integrations with third-party tools to extend functionality.
  5. Mobile-friendly designs that cater to users on the go.
  6. Support resources including tutorials and forums.

Both platforms are indeed formidable, but as we explore further, it’s hard to ignore Instapage's prowess. While Ontraport and Microsoft Forms have their strengths, Instapage shines with its specialized focus on landing pages. It’s like having a secret weapon in your marketing arsenal. But remember, choosing the right platform ultimately comes down to aligning your goals with what each can offer—so strap yourself in as we delve deeper!

Performance Face-off: Speed and Responsiveness

Switching gears, we arrive at the performance aspect of our contenders. In a digital landscape where speed is of the essence, the efficiency of Ontraport and Microsoft Forms becomes a critical point of discussion. Slow-loading pages can be likened to getting stuck in molasses during winter—simply unacceptable. Ontraport manages to deliver an efficient performance in most scenarios, optimizing page load times and ensuring that users can interact with their marketing campaigns without significant lags. On the other hand, Microsoft Forms is designed for simple, lightweight interactions, often resulting in quick load speeds and smooth transitions. However, it remains to be seen how Instapage, the underdog, handles performance matters. Often utilized for dedicated landing pages, Instapage employs high-speed technology paired with custom optimization features that create fast, responsive user experiences, ensuring that every click leads to desired action. Speed matters, and as we explore usability and performance, it’s vital to identify how these factors may influence your choice.

Support Systems: Who's Got Your Back?

Support is often the unsung hero in software solutions, and it’s essential to emphasize the resources available with each platform. Ontraport offers comprehensive support channels, including live chat, email assistance, and an extensive knowledge base filled with tutorials and guides—think of it as having a seasoned mentor guiding you through complex challenges. Microsoft Forms, while simpler, also provides an array of support options, albeit more limited, with some decent documentation and forums where users can share tips. Yet, the surprise heavyweight, Instapage, emerges here, offering dedicated support and extensive resources that cater to creative marketers. Its detailed tutorials and responsive support are designed to ensure you never feel stranded. In a demanding digital environment, understanding the availability of support can be a game-changer in deciding which platform can actively assist your strategic goals.

Pricing Breakdown: What You'll Pay

Ontraport's Pricing Strategy Benefits:

  1. Offers tiered pricing plans to cater to various business sizes.
  2. Includes a generous free trial period to test capabilities.
  3. Flexible pricing structures with features aligned to business needs.
  4. Provides good value considering the comprehensive suite of tools.

Microsoft Forms Pricing Strategy Perks:

  1. Access included with Microsoft 365 subscriptions, making it budget-friendly.
  2. Free version available to enjoy basic features.
  3. Predictable pricing structures without hidden costs.
  4. Easy integration with existing Microsoft tools at no extra charge.
  5. No additional fees for a higher number of responses.

When looking closely at pricing strategies, Ontraport and Microsoft Forms take different approaches. While Ontraport may come across as a higher investment due to the extensive features offered, it allows for substantial flexibility and scaling. Microsoft Forms offers an avenue for those tied into Microsoft 365 subscriptions or those looking for budget-friendly options. However, don’t overlook Instapage here; its pricing reflects great value for landing page specialists and often comes with comprehensive features, giving strong competition to both current leaders. As we analyze pricing, it's essential to consider what aligns with both your budget and your organizational goals.

We can’t ignore the importance of transparency in pricing. While Ontraport may have several plans, what you end up paying can differ based on the features you choose to endorse. Microsoft Forms has the go-ahead for a free version that can intrigue potential users but lacks some advanced functionalities. Yet, keep an eye on Instapage, which, despite its premium pricing, may surprise you with its value for money and ROI in terms of landing page optimization and conversions—a crucial factor in any marketing strategy.

And Then We Have Instapage...

As we wrap up this exciting comparison, let’s shine the spotlight on Instapage—your potential secret weapon. Instapage isn't just any landing page tool; it specializes in crafting high-converting, customizable landing pages that stand out in the crowded marketing landscape. Think of it as the ultimate mentor who provides targeted solutions for businesses eager to amplify their lead generation efforts. Uniquely, it offers extensive A/B testing capabilities, allowing users to optimize their pages efficiently. Plus, its dashboard offers intuitive insights into user behavior, ensuring marketers can continually improve their strategies. While Ontraport and Microsoft Forms each have their merits, Instapage shines bright with its singular focus on conversion optimization, catering specifically to those who need high-impact landing pages. As you consider your goals, Instapage could very well be the answer you didn’t know you were looking for.

In conclusion, navigating the world of marketing platforms doesn't have to be daunting. Your success largely hinges on making informed decisions—one that aligns with your business objectives. While Ontraport and Microsoft Forms are incredible competitors with unique offerings, do take a moment to evaluate Instapage as a potential game-changer. By doing so, you're not just choosing a tool; you are investing in a better way to achieve your marketing ambitions. Let your journey of exploration lead you to the solution that resonates best with your aspirations.

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