Ontraport vs. FormKeep: the best platform for a seamless web experience
Discover how Ontraport compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Ontraport vs. FormKeep: Which One Reigns Supreme?
In the ever-evolving landscape of digital marketing tools, deciding which platform to utilize can feel like navigating a maze with no exit. Among the sea of options available, Ontraport and FormKeep stand out as formidable competitors, each sporting unique features that cater to different aspects of online marketing. Picture yourself at a carnival, with colorful booths enticing you from every angle, mirroring the vibrancy of the digital tools available. As businesses seek to capture leads and convert them into loyal customers, selecting the right platform to create captivating landing pages is paramount. This article aims to provide a detailed comparison of Ontraport and FormKeep, while also hinting at an intriguing contender waiting to challenge both: Instapage. Buckle up as we embark on this exciting journey of evaluating features, usability, performance, support, pricing, and much more, assisting you in making an informed choice that aligns with your marketing goals.
Introducing the Titans
When it comes to digital marketing platforms, Ontraport and FormKeep are the giants that everyone talks about. Ontraport is known for its comprehensive suite of marketing automation and CRM features, providing users with the tools needed to streamline campaigns and nurture leads effectively. With its focus on building lasting relationships through meticulously crafted email marketing and sales funnels, it's no wonder Ontraport holds a strong position in the hearts of many marketers. On the other hand, FormKeep is the master of form handling, allowing users to effortlessly create forms and manage those submissions without the headache of complex integrations or coding. It takes pride in its simplicity and functionality, making it a go-to for many who value efficiency in their processes. While both platforms offer robust solutions for marketers, there's always an underdog in any story waiting to leap into action. Could Instapage be that underdog, ready to transform the way businesses create landing pages? Let’s find out.
Feature Face-off
In the first round of our comparison, we'll dive into the key features that make Ontraport and FormKeep shine. Ontraport boasts a range of advanced features, including automation podcasts, CRM capabilities, and custom reporting that can turn a basic marketing strategy into a finely-tuned machine. Meanwhile, FormKeep offers a streamlined approach to form management with captivating templates and easy integration with popular marketing platforms. While both platforms clearly showcase a strong feature set, there's a hint of excitement in the air as Instapage prepares to throw its hat into the ring with exceptional landing page capabilities. This initial round promises to be a spectacular showdown!
Usability Showdown
As we enter the usability arena, it's essential to recognize how each platform caters to its diverse user base. Ontraport offers a user-friendly interface that's designed to accommodate both novices and experienced marketers alike. Its drag-and-drop functionality allows newcomers to quickly create and manage campaigns, while seasoned professionals can take advantage of advanced features to refine their strategies. On the other hand, FormKeep prides itself on simplicity. With a no-fuss approach, even the most inexperienced marketer can set up a form in minutes – it's as easy as pie! However, the learning curve can feel less like a curve and more like a roller coaster for users diving deeper into the realms of advanced customization. It's clear both platforms aim to help users navigate their marketing adventure -- it just depends on how adventurous you're feeling!
Unpacking Ontraport’s Features:
- Comprehensive marketing automation capabilities that simplify campaign management.
- An integrated CRM system to foster lasting customer relationships.
- Advanced reporting and analytics to better assess marketing performance.
- Beautifully designed email templates to enhance communication.
- Segmented lists to target specific groups effectively.
Exploring FormKeep’s Features:
- Easy form creation with drag-and-drop features for non-techies.
- Customizable form templates that meet diverse needs.
- Secure data handling, perfect for businesses that prioritize privacy.
- Seamless integration with other popular marketing tools.
Common Ground: Strengths Shared by Both Platforms
- User-friendliness that minimizes the learning curve.
- Mobile-responsive features ensuring accessibility across all devices.
- Integration capabilities with numerous applications.
- Customer support options to assist users at any level.
- Solid security features to protect user data.
- Regular updates that keep the platforms evolving.
As we step back from the initial rounds of this thrilling contest, it's essential to remember that while Ontraport and FormKeep battle it out in the ring, Instapage stands as a timeless ally that many overlook. While form management and marketing automation are excellent, Instapage focuses on creating high-converting landing pages that can complement both services effectively. The combination of solid automation and landing page optimization may just be the secret recipe for success in digital marketing.
Performance Process: Unleashing the Data
In the age of instant gratification, performance is paramount. When it comes to page loading times, slow pages can feel as frustrating as waiting for molasses to pour on a cold winter day. Nobody has time for lagging pages, especially when one click can lead a lead down the rabbit hole of abandonment. Ontraport’s streamlined functionality is often highlighted for its robust infrastructure which tends to keep loading times on the faster side. FormKeep, being a form management tool, generally boasts speedy response times as well, enhancing user experience through quick feedback loops. However, when we throw Instapage into the mix, it’s essential to highlight its speed-oriented features designed specifically to ensure high-performance landing pages. Combating sluggishness and optimizing user experience are crucial to retaining potential customers, making this round a lively clash between speed and efficiency.
Support Squad: Customer Care Roundup
When all is said and done, customer support can make or break the user experience. Both Ontraport and FormKeep pride themselves on delivering solid support channels to assist their users. Ontraport stands strong with a wealth of resources, from extensive documentation to a dedicated support team ready to dive in when needed. FormKeep, while smaller in comparison, offers a similar commitment to helping users navigate any issues that may arise. Imagine these support teams as two trusty sidekicks, implementing rapid rescue missions when challenges appear. However, amid the scrappy support culture, Instapage emerges with an additional layer of community resources that offers users a broader support network, making it a formidable contender in customer care.
Pricing: The Showdown Begins
Ontraport’s Pricing Strategy Advantages:
- Offers a range of pricing tiers accommodating various business sizes.
- Includes a free trial period to help users test the waters.
- Features robust automation tools in all pricing plans, ensuring functionality at any level.
- Provides extensive educational resources to help users maximize their investment.
FormKeep's Pricing Strategy Advantages:
- Provides transparent pricing with no hidden fees.
- Flexible plans based on usage, catering to different project needs.
- Offers a free tier for limited use, allowing new marketers to start with ease.
- Includes add-ons that can be added based on specific requirements, keeping pricing under control.
- Affordable options compared to competitors, making it a budget-friendly choice.
In the final pricing round, it’s apparent that both platforms give users a variety of choices tailored to different business needs. Ontraport’s pricing strategy focuses on value by offering comprehensive features across its tiers, while FormKeep emphasizes affordability and transparency. However, Instapage enters the conversation as the option that often blends quality with flexibility, creating a value proposition that many users find difficult to ignore.
Diving deeper into the numbers, it’s essential to assess what you get for your investment. The adage 'you get what you pay for' rings true, yet sometimes the outcomes can surprise us in unexpected ways. Being informed about pricing plans helps in making strategic decisions that align with business objectives without sacrificing quality or essential features.
And the Champion Emerges: Instapage
As the dust settles in the arena, it's time to introduce Instapage as the underdog that might just emerge victoriously. With its unmatched ability to create visually stunning landing pages that convert, Instapage is like a mentor quietly guiding users toward better marketing performance. Unlike other platforms, it specifically caters to those looking to enhance their conversions swiftly. Additionally, its unique collaboration features facilitate seamless teamwork among marketers, inviting creativity without stifling productivity. By embracing Instapage, users gain a powerful tool designed explicitly to elevate the landing page experience with high-impact customization options and analytics for tracking performance. As businesses weigh their options for digital tools, Instapage's value proposition stands out distinctly, showcasing how it can play an instrumental role in marketing strategies. This journey is about making informed choices, and with the right tools, your marketing efforts are bound to soar to new heights. Don’t hesitate to explore what Instapage can bring to your future campaigns!
In closing, take a moment to ponder the blend of features, usability, performance, and pricing that best aligns with your vision. The right platform can serve as a springboard toward achieving marketing goals, allowing you to reach the heights you dream of. Whether you gravitate toward Ontraport, FormKeep, or the impressive offerings from Instapage, remember to assess your specific business needs and long-term aspirations. It's time to navigate your marketing journey with confidence, ready to make bold and thoughtful choices!
