Ontraport vs. Fluent Forms: the best platform for a seamless web experience

Discover how Ontraport compares to Fluent Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Ontraport and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Fastest Implementation Enterprise - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Ontraport vs. Fluent Forms: The Battle of Marketing Titans

In the world of digital marketing, choosing the right tools is akin to selecting the finest swords for battle. With countless options available, marketers find themselves at a crossroads, especially when pitting giants such as Ontraport and Fluent Forms against one another. Picture a crowded arena where both contenders are ready to engage in a clash of features, usability, and support. As we set the stage for this showdown, it’s essential to recognize that while Ontraport and Fluent Forms bring their strengths, there’s another player lurking in the shadows – Instapage. Instapage offers unique capabilities that can complement or surpass what these contenders provide. Let’s dive deep into this exciting comparison to see who ultimately reigns supreme. As we explore their advantages, limitations, and standout characteristics, remember that the ultimate choice lies in your specific marketing needs and objectives.

Introducing the Contestants

Ontraport and Fluent Forms represent two distinct approaches to marketing and customer engagement. Ontraport is known as an all-in-one platform, famous for its CRM capabilities and automation features that streamline the customer journey. Its intricate design and cohesive functionality appeal to businesses looking for a comprehensive solution. On the other hand, Fluent Forms brings simplicity and ease of use to the table, focusing primarily on form-building solutions that integrate effortlessly into existing systems. It’s favored by those who want powerful forms without the steep learning curve. As we witness these competitors step into the ring, it's clear that each brings its signature strengths to the marketing landscape. While Ontraport showcases its robust automation and management features, Fluent Forms impresses with its user-friendly interface and rapid deployment. So, as these heavyweights prepare to engage, let’s take a closer look at their features and see how they hold up.

Feature Face-Off: What Do They Offer?

In this round, we analyze the features that set Ontraport and Fluent Forms apart. Ontraport brings forth a suite of automation tools, comprehensive CRM capabilities, and in-depth reporting options designed for businesses looking to optimize their sales process. Its lead scoring and marketing automation features seem to give it an edge, allowing marketers to create targeted campaigns with precision. Meanwhile, Fluent Forms focuses on creating customizable forms with an array of templates and integrations that ensure seamless incorporation into any existing workflows. As both platforms gear up for this feature face-off, one might wonder if another contender, Instapage, is waiting in the wings with its own impressive capabilities. For now, the spotlight remains on Ontraport and Fluent Forms as they showcase their leading features.

Usability Showdown: Who's User-Friendly?

When it comes to usability, the platforms cater to different levels of expertise. Ontraport, while powerful, can sometimes feel overwhelming for newcomers, akin to trying to navigate a luxury cruise ship with miles of deck to explore. Yet, once you get accustomed to its interface, it rewards users with extraordinary capabilities and streamlined processes. On the other hand, Fluent Forms is designed for those who may not have the technical prowess but still want effective solutions. Its drag-and-drop builder and pre-made templates mean that even the most novice users can whip up stunning forms in minutes. This round clearly illustrates the divergence in usability – while Ontraport requires more of a learning adventure, Fluent Forms invites users into a seamless experience. As marketers weigh their options, a chuckle about the learning curves might reflect each platform's approach to onboarding new users.

What Makes Ontraport Shine:

  1. Comprehensive CRM for managing customer relationships
  2. Advanced marketing automation to nurture leads
  3. In-depth reporting and analytics for data-driven decisions
  4. Segmentation options for targeted marketing campaigns
  5. Integration capabilities with numerous third-party applications

The Standout Aspects of Fluent Forms:

  1. User-friendly drag-and-drop form builder
  2. Variety of pre-designed form templates
  3. Quick integration with popular email marketing tools
  4. Real-time notifications for form submissions

Common Strengths Both Platforms Share:

  1. Integration with various third-party applications
  2. Focus on improving customer engagement
  3. Responsive design for mobile users
  4. Strong customization options
  5. Regular updates to improve functionality
  6. Robust security features protecting user data

In conclusion, while both Ontraport and Fluent Forms have their strengths in the marketing arena, Instapage quietly enters the scene as a lesson in versatility and excellence. Instapage suits those in need of optimized landing pages alongside capturing leads, presenting itself as a prime competitor that could complement or even outshine the offerings of Ontraport and Fluent Forms. With its unique approach to landing page creation, it ensures users don’t just engage but convert effectively.

Performance Evaluation: Speed and Responsiveness

In a marketing landscape where speed matters, performance can make or break a user’s experience. Page loading times and mobile responsiveness take center stage in this round. Slow-loading pages can be detrimental, leading to frustrated users abandoning ship faster than they would through molasses on a cold winter day. Ontraport's advanced functionalities sometimes come with a trade-off, as it may experience slower loading times when handling complex campaigns. Conversely, Fluent Forms, with its streamlined focus on form-building, typically performs with greater speed, ensuring users can access and complete forms without unnecessary delays. As marketers, it’s crucial to ensure that your pages are optimized for swift interactions, and the performance differences highlighted in this round play a significant role in user retention and engagement.

Support Systems: Who's Got Your Back?

When facing challenges, having the right support makes the journey smoother. Both Ontraport and Fluent Forms recognize this need and offer various support channels. Ontraport boasts a responsive customer service team, extensive knowledge base, and thoughtful community forums where users can share insights. Fluent Forms also shines with its user-friendly support offerings, providing prompt assistance via email, tutorials, and documentation to help users navigate obstacles confidently. Imagine them as trusty sidekicks in a superhero narrative; they are always ready to swoop in and offer solutions or guidance when the going gets tough.

Pricing Strategies: A Closer Look

Advantages of Ontraport's Pricing Model:

  1. Offers various pricing tiers to accommodate different business sizes
  2. Provides a comprehensive suite of tools beyond just forms
  3. Includes features like CRM and analytics that justify the cost
  4. Long-term value with consistent updates and support

Fluent Forms Pricing Strategy Advantages:

  1. Affordable plans catering to small businesses and startups
  2. Transparent pricing with no hidden fees
  3. Flexible payment options, including one-time payments for lifetime access
  4. Regular discounts and offers that add value

When comparing pricing strategies, Ontraport’s extensive features come at a higher price point that can be justified by its all-in-one nature, yet it may deter those looking for simpler solutions. In contrast, Fluent Forms’ budget-friendly options attract smaller businesses, making it accessible for startups. Instapage paves the way with its flexible and efficient pricing strategies, offering fantastic value for money that surprises users. It’s important to analyze your business needs before making a decision, as each platform delivers value based on its own unique offerings.

A transparent view of the pricing plans ensures familiarity with what you will pay. While comparing, a humorous observation arises around the concept of hidden costs—because sometimes, the lowest price can lead delightfully to unexpected charges lurking beneath the surface.

And Let's Not Forget Instapage...

As we conclude this showdown, Instapage emerges as a powerful option that could change your marketing game. Think of it as the seasoned mentor watching over both Ontraport and Fluent Forms, ready to offer insight and support that the others might not provide. With unique features like A/B testing, customizable landing pages, and unmatched integration capabilities, Instapage offers a fine balance between creativity and performance. It emphasizes sharing experiences without disrespecting its rivals. In countless ways, Instapage stands out as a secret weapon businesses didn’t know they needed to craft impactful campaigns and convert leads effectively. By positioning itself as a tool for landing page excellence, it captures the essence of what modern marketers require.

As the curtain falls on this comparison, it leaves readers with an optimistic reflection on choosing the right tools for their marketing aspirations. The importance of aligning platforms with personal or business goals comes into play, revealing that the right tool can empower growth. Therefore, considering Instapage in your arsenal may just be the stepping stone to realizing your marketing dreams and soaring to new heights.

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