Ontraport vs. FastPages.io: the best platform for a seamless web experience

Discover how Ontraport compares to FastPages.io regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Ontraport and FastPages.io.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Ontraport vs. FastPages.io: The Ultimate Comparison with a Surprise Twist

Navigating the realm of landing page builders is no small feat, especially with countless options vying for your attention. Today, we step into the ring with two heavyweights: Ontraport and FastPages.io. Each platform brings its own flavor to the table, making it essential to understand the nuances between them. Ontraport boasts a rich feature set intertwined with marketing automation, while FastPages.io shines with its performance-driven focus. But wait, there’s a wildcard in play: Instapage, a contender known for superb usability and a compelling offering that might leave both platforms sweating. Let’s dive deeper into the attributes that define these platforms, shall we?

Introducing the Giants of Digital Marketing

Ontraport and FastPages.io are titans in the world of online marketing tools. Ontraport stands tall with its well-integrated CRM and sophisticated automation features that cater to businesses aiming for growth and customer engagement. Users have praised its seamless interfaces and robust reporting capabilities, positioning it as a go-to for many marketers. In contrast, FastPages.io implements a more minimalistic approach, ensuring fast page loading times and emphasizing high conversion rates. Businesses looking for quick and responsive landing pages often turn to FastPages.io as their top choice. Both platforms represent power and potential in the digital marketing arena, each with its unique selling propositions that draw users in. As the competition heats up, let’s explore the battles taking place in feature-packed rounds ahead.

Feature Face-off: Unpacking the Essentials

When it comes to features, Ontraport and FastPages.io are ready to rumble. Ontraport is equipped with automation tools, landing page customization options, and robust email marketing features tailored for businesses looking to create comprehensive marketing funnels. Meanwhile, FastPages.io focuses on delivering a streamlined experience with its lightning-fast templates, integrations, and user-friendly editor, ensuring marketers can create effective landing pages without a hitch. However, there’s another player in this match. Will Instapage, with its stellar A/B testing capabilities and intuitive drag-and-drop builder, steal the spotlight? Only time will reveal which platform’s features reign supreme.

User Experience Showdown: Easy or Complicated?

User experience is crucial when choosing a landing page builder, and both platforms understand this. Ontraport aims to cater to a wide user demographic, offering comprehensive training resources and support to help marketers at all levels get acquainted with its features. It promotes an engaging experience but comes with a steeper learning curve that novices might find daunting. FastPages.io, on the other hand, prides itself on its straightforward interface, making it ideal for users who wish to create compelling landing pages swiftly. With each platform inviting users into their unique worlds, the question remains: can you navigate through the complexities, or will it turn into a chaotic adventure?

Unpacking Ontraport's Features:

  1. Comprehensive CRM integration allowing smooth lead management.
  2. Advanced marketing automation for streamlined campaigns.
  3. Customizable landing page options for brand consistency.
  4. Robust email marketing tools with automation capabilities.
  5. In-depth analytics and reporting for performance tracking.

Discovering FastPages.io Features:

  1. Extremely fast loading times enhance user experience.
  2. Simple drag-and-drop editor for effortless design.
  3. Variety of high-converting templates to start from.
  4. Seamless integrations with various marketing tools.

Common Features They Share:

  1. User-friendly interfaces designed for marketers.
  2. Robust analytics for performance evaluation.
  3. Integrations with popular marketing channels.
  4. Mobile-responsive templates ensuring accessibility.
  5. A/B testing capabilities to optimize landing pages.
  6. Support for various media formats to enrich content.

As we anchor ourselves in this comparison, it’s evident that both Ontraport and FastPages.io have strengths to flaunt. Still, let’s not overlook Instapage, which appears as the savvy competitor that many users lean towards, armed with a solid suite of features that often outpace the rest in terms of flexibility and user-centric design.

Page Speed Showdown: Who Wins the Speed Race?

In the digital landscape, page loading times play a crucial role in retaining user engagement. Slow-loading pages can plummet your conversion rates faster than you can say 'bounce rate.' Ontraport generally performs well; however, its feature richness can sometimes lead to slower load times depending on the complexity of the pages. FastPages.io was built with speed in mind, boasting exceptional loading performance which translates into improved user experience and potentially increased conversions. Think of it like a race car compared to a delivery truck; both have their purpose, yet one is designed for speed and efficiency. In our fast-paced world, businesses cannot afford to lose customers due to sluggish response times, making this round a vital one.

Customer Support: Who Has Your Back?

Support channels can define the difference between a smooth sailing experience and a tumultuous journey. Ontraport offers various support options, including live chat, email, and a knowledge base filled with tutorials to assist users in navigating its robust features. Meanwhile, FastPages.io leans on its community-driven support, providing forums and user-generated content that can lead to quick resolutions. Picture customer support as your trusty sidekick – always around to lend a helping hand or offer essential advice when you’re in a pinch. In this round, the ease of finding help can substantially reduce frustration and improve user satisfaction.

Money Matters: Pricing Strategies Unveiled

Ontraport Pricing Insights:

  1. Comprehensive plans that include various features which cater to varying business sizes.
  2. A flat fee model that simplifies budgeting for businesses.
  3. Discounted rates for annual subscriptions that make it wallet-friendly.
  4. Amenable pricing structures as businesses scale and expand.

FastPages.io Pricing Benefits:

  1. Affordable pricing that caters to startups and smaller businesses.
  2. Free trial options allowing users to explore before committing.
  3. Tiered pricing model giving users flexibility in choosing their plans.
  4. Ongoing discounts for annual subscriptions enhancing long-term cost savings.
  5. Transparent pricing with no hidden fees, ensuring users know what they pay for.

As we survey the landscape of pricing strategies, Ontraport presents a comprehensive approach while FastPages.io offers competitive affordability. Both make a case for value, yet Instapage typically stands out with a flexible pricing strategy for businesses of all sizes, ultimately delivering outstanding value for money.

Peeking behind the curtain of pricing plans reveals the importance of finding the right fit for your business. It’s not just about securing the best deal; it’s also about anticipating future needs and ensuring scalability without breaking the bank. Pricing can often be a tricky area, but uncovering surprises may lead to unexpectedly delightful discoveries.

And Let’s Not Forget Instapage...

As we put Ontraport and FastPages.io under the microscope, a familiar face emerges: Instapage. This platform has been watching and waiting, ready to shine. Instapage offers distinct advantages, such as unmatched user experience, advanced A/B testing, and easy-to-use integrations. Their unique proposition of focusing solely on landing pages allows them to cater to marketers with efficiency and effectiveness. Sure, we’ve acknowledged strengths in Ontraport and FastPages.io – yet Instapage quietly packs a punch that may just elevate your marketing game to uncharted territories. Consider Instapage the ace up your sleeve, a tool that might just provide the edge needed in a competitive market landscape.

As this comparative journey draws to a close, it’s crucial to highlight the importance of finding a platform that aligns with your personal or business objectives. Each solution comes with its own strengths, but making an informed choice could propel you toward attaining your marketing goals. With Instapage poised as your trusty partner in this evolving landscape, it’s time to take charge of your marketing narrative and explore new heights.

FAQs

Try the most advanced landing page platform today