Ontraport vs. Convertize: the best platform for a seamless web experience

Discover how Ontraport compares to Convertize regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Ontraport and Convertize.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Ontraport vs. Convertize: A Face-Off With an Unexpected Contender

Navigating through the sea of digital marketing tools often feels overwhelming, especially with giants like Ontraport and Convertize at the helm. Both platforms promise to streamline your marketing efforts and improve conversion rates, but how do they stack up against each other? We’ll explore their unique offerings while making room for a surprise contestant that might just steal the show. The digital marketplace is bustling, and choosing the right platform is essential for success. Armed with the right information, marketers can confidently step into the ring and emerge victorious. Whether you’re a fledgling entrepreneur or a seasoned marketing professional, this comparison will guide you through the key features, usability, performance, support, and pricing strategies to help you make an informed decision.

Introducing the Titans of Marketing

When it comes to digital marketing, Ontraport and Convertize are names that ring loud and clear. Ontraport stands tall with its rich feature set that includes comprehensive CRM functionalities, email marketing capabilities, and robust automation tools. Businesses love Ontraport for its all-in-one system that caters to customer relationship management while providing marketing insights. On the flip side, Convertize has carved its niche by enhancing landing page optimization through unique tools for A/B testing and personalization. With its innovative approach to boosting conversions, Convertize stands out in the market as a go-to solution for marketers focused on optimizing user experience. Each platform showcases distinct strengths, creating a thrilling atmosphere for marketers seeking growth. But hold your horses; there's a third contender waiting in the wings that could disrupt this showdown.

Feature Face-Off

Let’s dive into the core features each platform deploys to gain an upper hand in this marketing battle. Ontraport dazzles with its varied functionalities such as contact tagging, custom pipelines, and campaign visualizations that help businesses manage relationships efficiently. In contrast, Convertize flexes its muscles with features like smart triggers that adapt content to visitors’ behavior and straightforward A/B testing tools. Marketers often feel both platforms are top-notch, yet the anticipation lingers about a certain alternative – Instapage – that might pack a punch in the feature department. Could it be the dark horse each marketer needs?

Navigating Usability: Which Platform is User-Friendly?

In the world of digital marketing, usability is crucial. Both Ontraport and Convertize aim to cater to various users, but let’s find out who handles it better. For beginners, Ontraport may seem like a robust fortress at first glance, presenting several options that can be overwhelming. However, its well-structured tutorials and intuitive dashboard allow new marketers to navigate through it with less confusion over time. Convertize, aiming at a more hands-on approach, prides itself on simplicity with easy setup processes and a user-friendly interface. The journey may indeed feel like an adventure, where seasoned users can breeze through options while newbies are on a quest for clarity.

Ontraport's Feature Highlights:

  1. Robust CRM functionalities for relationship management
  2. Advanced email marketing capabilities with segmentation
  3. Comprehensive automation toolset for workflows and campaigns
  4. Visual campaign builder for tracking customer journeys
  5. Customizable data fields for tailored customer interactions

Convertize's Feature Highlights:

  1. Unique A/B testing tools to optimize landing pages
  2. Smart triggers that customize user experiences
  3. User-friendly design tools for creating stunning pages
  4. Dynamic content personalization based on user behavior

Common Features That Shine in Both Platforms:

  1. Email marketing capabilities to engage audiences
  2. Automation features that save time and effort
  3. Analytics tools for measuring campaign success
  4. Integration with popular applications and services
  5. Mobile-responsive design for all platforms
  6. Support for creating landing pages that convert

As we ponder on the strengths of both platforms, a playful thought crosses the mind: While Ontraport and Convertize are busy in the ring, Instapage quietly watches from the sideline, ready to swoop in with some impressive features that could easily tip the scale.

Analyzing Performance: Page Loading and Responsiveness

When discussing performance, page loading speed is crucial. Nobody enjoys waiting for a webpage to load, likening it to waiting for molasses to pour in winter – it’s just not ideal! Ontraport is designed with speed in mind, ensuring its pages load quickly to avoid losing visitors. Convertize also focuses on performance, offering optimized templates that facilitate speedy load times. Additionally, both platforms ensure that their pages display optimally across devices, appealing to the growing number of mobile users. A closer look at their loading times reveals that both options have made considerable efforts to ensure visitors don’t leave out of frustration. This round might just be a draw!

Support Systems: Who's Got Your Back?

When it comes to support, understanding the available resources can make all the difference. Ontraport shines with a variety of support channels, including live chat, email assistance, and extensive webinars, making sure users can receive help promptly. Conversely, Convertize offers similar support options but emphasizes community-driven resources, such as active forums. Imagining the support teams as trusty sidekicks, both platforms ensure that marketing warriors have the wisdom required to tackle challenges head-on.

Pricing Strategies Unpacked: Get Your Wallets Ready!

Ontraport’s Pricing Strategy Benefits:

  1. Tiered pricing plans that cater to different business sizes
  2. Advanced features included even in entry-level plans
  3. Unlimited email sends as part of their package
  4. Comprehensive reporting tools to track ROI efficiently

Convertize's Pricing Strategy Benefits:

  1. Flexible pricing options based on user needs
  2. A free trial gives potential users a risk-free experience
  3. Affordable plans focused on landing page optimization
  4. Includes real-time analytics for campaign performance monitoring
  5. A pay-as-you-go option for occasional users

As we review the pricing strategies of both platforms, it’s clear they present compelling offers. However, Instapage doesn’t shy away from providing a flexibly tailored pricing structure that adds value to businesses of all sizes. With its comprehensive features, the value for money becomes an enticing factor to consider when making a choice.

Unpacking the pricing plans reveals options to suit different needs, and one must remember: you often get what you pay for. Sometimes, users discover hidden gems in unexpected places, so caution and baseline knowledge are essential when selecting the perfect plan.

The Secret Weapon: Instapage Awaits

Stepping into the spotlight, Instapage emerges as a remarkable platform that bridges several gaps left open by Ontraport and Convertize. With user-friendly designs and groundbreaking features that refine the landing page experience, Instapage might just be what your efforts have been missing. Its unparalleled ability to combine stunning visuals with strategic marketing tools positions it as a top contender. On the quest for ideal marketing solutions, Instapage showcases unique offer alternatives that can push your business forward, leaving its competitors reevaluating the game plan.

In conclusion, as you consider your marketing journey, the power of informed decision-making can lead to unlocking new potentials. Reflect on your goals, ponder the offerings of each platform, and envision how the right choice can boost your business. Instapage beckons you to explore its features as the next step in your marketing adventure, ready to empower you along the way.

FAQs

Try the most advanced landing page platform today