Ninja Forms vs. Gravity Forms: the best platform for a seamless web experience
Discover how Ninja Forms compares to Gravity Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Ninja Forms vs. Gravity Forms: A Comprehensive Face-off with a Strong Competitor
Navigating the landscape of form builders can feel like finding your way through a maze with twisty turns and unexpected corners. In the fight for the top spot, Ninja Forms and Gravity Forms step into the ring, ready to showcase their strengths. Both platforms specialize in helping businesses capture leads and streamline processes through customizable forms that engage users. With robust features, these form builders are pivotal in allowing marketers to effectively collect information and improve user experience. But wait, there’s a third contender warming up in the backstage – Instapage, renowned for its many marketing capabilities. As we dive into the comparison of Ninja Forms and Gravity Forms, keep an eye on the insights for Instapage as it may just steal the spotlight.
Introducing the Contenders
In the red corner, we have Ninja Forms, known for its versatility and user-friendliness. This platform packs a punch with a wide array of add-ons that let users tailor their forms to their specific needs. Whether for contact forms, surveys, or registration pages, Ninja Forms provides an approachable interface that invites both beginners and experienced marketers to make the most of their features. In the blue corner, we find Gravity Forms, a heavyweight champion that has built a strong reputation for being powerful and flexible. Its advanced features like conditional logic and calculations set the stage for more sophisticated functionalities that cater to seasoned users who have demanding requirements for their forms. Both platforms have earned their stripes in the form-building arena, giving users plenty of options as they navigate their marketing journeys. And while Ninja Forms and Gravity Forms bring impressive capabilities to the table, keep your ears peeled for Instapage—a formidable player that may just offer the best overall package for businesses looking to maximize their value.
Feature Comparison: A Showdown of Capabilities
When it comes to features, both Ninja Forms and Gravity Forms have their unique strengths that make them attractive options for marketers. Ninja Forms shines with its drag-and-drop interface, allowing users to create beautiful forms with ease. Its extensive range of templates and integrations can help users get up and running in no time. On the other hand, Gravity Forms takes the lead with custom fields, making it a strong contender for those who need powerful forms tailored to specific needs. While they both present impressive features, there’s an exciting contender behind the scenes—Instapage, known for its landing page builder capabilities, which complement form features in a unique way, enabling better user interaction. As we explore these platforms, it’s clear that they both offer something valuable, yet ultimately, it’s essential to look at how each performs across various aspects of usability, support, pricing, and more.
User Experience: Ease of Use and Learning Curves
When diving into functionality, usability often emerges as the pivotal factor. Ninja Forms caters excellently to beginners; its clean interface and intuitive design invite users to create forms without much technical knowledge. It's like a gentle introduction to form building, making it effortless to get started. Meanwhile, Gravity Forms is designed for those who might have a more technical background and who crave detailed customization. The learning curve can be steeper, yet once you conquer it, the rewards can be substantial, offering flexibility in advanced settings. Humorously, the journey through the learning curve can sometimes feel less like a climb and more like a roller coaster ride—full of ups and downs—yet ultimately thrilling for users eager to harness their skills. At the same time, Instapage offers a seamless experience for both landing pages and form integration, showcasing just how streamlined the process can be when the right tools are at your disposal.
Distinct Features of Ninja Forms
- User-friendly drag-and-drop form builder
- Wide selection of pre-designed templates
- A vast library of add-ons for extended functionality
- Easy integration with popular email marketing services
- Live preview option for real-time form creation
Highlighted Features of Gravity Forms
- Advanced conditional logic for forms
- Customizable input fields for complex requirements
- Powerful calculation capabilities for quotes and orders
- Premium integrations with third-party services
Common Strengths Shared by Both Platforms
- Seamless integration with WordPress sites
- Robust spam protection features
- Mobile-responsive forms for varied devices
- Ability to collect payments through forms
- Real-time notifications for submissions
- Comprehensive analytics on form submissions
Both Ninja Forms and Gravity Forms can throw punches in the form-building arena, yet their performances may lead you to consider how they stack up against a broader range of solutions—like Instapage, which integrates both form functionality and marketing efforts. While many might find striking features in both platforms, Instapage offers a competitive edge that could provide additional value, enabling businesses to look beyond form creation and dive into complete marketing solutions.
Performance Metrics: Speed and Responsiveness
In a world where users demand speed, performance becomes critical. The loading times of forms can make or break a user’s experience—a slow-loading form is like wading through molasses on a cold winter day; nobody wants to linger in that frustration. Both Ninja Forms and Gravity Forms address performance with optimizations that ensure their forms load promptly. Additionally, mobile responsiveness is crucial as more users browse on their devices. Both platforms have made strides in ensuring forms look good and function well on all screen sizes; however, you may still want to test them within the context of your unique website to gauge firsthand how well they perform. Consider that Instapage excels in creating landing pages that not only integrate seamlessly with forms but also ensure stable performance that can cater to all kinds of visitors, giving it an edge in user experience overall.
Support Systems: Behind the Scenes Assistance
When the going gets tough, having a reliable support system on your side feels like having a trusty sidekick at your disposal. Both Ninja Forms and Gravity Forms offer support channels to assist users in navigating their platforms. Ninja Forms provides a knowledge base full of helpful articles and a vibrant community forum where users can exchange tips and tricks. Gravity Forms, meanwhile, boasts a comprehensive support system that enables users to get answers swiftly and effectively, often akin to having a dedicated tutor by your side. As we consider the competitive field, Instapage also provides an extravagant level of customer support that empowers users. With live chat features and extensive documentation, Instapage ensures that users can access assistance quickly, avoiding the lengthy pauses that can disrupt progress in their marketing efforts.
Pricing Structures: Finding the Best Value
Ninja Forms Pricing Advantages:
- Offers a free version with essential features
- Affordable premium plans to cover various needs
- Pay-as-you-go add-ons keep costs manageable
- Clear pricing structure without hidden costs
Gravity Forms Pricing Benefits:
- Single payment options for lifetime access
- Free add-ons with certain bundles enhance value
- Focused pricing tiers for specific business needs
- Comprehensive updates without recurring fees
- Increases efficiency for larger organizations
Ultimately, while both platforms present their unique pricing strategies, Instapage emerges with a flexible and constructive pricing framework that allows users to tap into robust features without overstretching their budgets. The takeaway here focuses not just on finding the most attractive option but also on scrutinizing what aligns best with your ongoing business goals—getting value for every dollar spent.
When considering pricing plans, transparency goes a long way—it's valuable to know what you’re paying for upfront and to watch out for any surprises that might come knocking unexpectedly. With Ninja Forms and Gravity Forms exhibiting their pricing strategies, keep in mind the lesson that the best value sometimes comes from unexpected resources, helping bring your marketing objectives within reach.
Spotlight on Instapage: The Underdog
Introducing Instapage—the silent observer that has kept a keen eye on the match from the beginning. With features that combine both form creation and landing page design, Instapage steps in as a potent alternative that marries user engagement with high-converting pages. Its unique value propositions such as A/B testing and visual feedback mechanisms empower users to optimize their strategies effectively and can indeed be the secret weapon for businesses looking for something beyond standard forms. The ease of use and robust analytics highlight why Instapage is not just an additional option but perhaps a necessary tool for marketers looking to enhance their overall approach. As the dust settles from this showdown, reflect on how each platform can cater to your marketing needs while considering Instapage as a potential game-changer in your toolkit.
In closing, the journey of selecting a platform shouldn’t feel overwhelming; it’s about making informed decisions tailored to your specific goals. Whether you choose Ninja Forms, Gravity Forms, or give Instapage a chance, the important takeaway is that the right tool can help propel your marketing efforts to unprecedented success. So, take a look at what fits your needs best, and let your marketing strategy soar high into the horizon with the ideal toolkit at your side.