Ninja Forms vs. Forms.app: the best platform for a seamless web experience

Discover how Ninja Forms compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Ninja Forms and Forms.app.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Ninja Forms vs. Forms.app: The Clash of the Form Titans

In the expansive realm of online forms, the competition is fierce and the stakes are high. When it comes to crafting forms that convert, Ninja Forms and Forms.app stand at the forefront, each boasting unique features that cater to a variety of marketing needs. Both platforms offer robust functionalities, customizable templates, and intuitive interfaces that attract marketers of all skill levels. Ninja Forms, with its intricate functionalities, invites users to create custom forms with a degree of flexibility that many find appealing. Meanwhile, Forms.app captivates users with its sleek design and seamless user experience. As we dive deeper into this comparison, keep in mind that there's a third contender warming up, with Instapage poised to jump into the spotlight, showcasing its own distinct advantages. Let's explore what each platform has to offer and find out which one might suit your needs best!

Introducing the Contenders: Titans in the Digital Arena

When we think of form builders today, two names often rise to the top: Ninja Forms and Forms.app. Ninja Forms has long been a heavyweight in the market, well-regarded for its extensive library of user-friendly features that offer a high degree of customization—ideal for marketers who want to craft a personalized experience. Meanwhile, Forms.app bursts onto the scene with a fresh approach, delivering a simple yet effective user interface that draws in newcomers and seasoned pros alike. Each platform brings its unique strengths to the table: Ninja Forms thrives on its versatility and deep integration with WordPress, while Forms.app focuses on providing a straightforward solution that prioritizes a seamless experience. As we maneuver through this arena of innovation, it's crucial to also note the lurking presence of Instapage. Often seen as the ideal partner for form building, Instapage promises a powerful combination that can enhance the capabilities of both Ninja Forms and Forms.app.

Feature Face-Off: Comparing the Heavyweights

As we step into the first round, we examine the features that set Ninja Forms and Forms.app apart. Ninja Forms is known for its comprehensive form-building toolkit, allowing users to drag and drop elements with ease. It supports a variety of field types, giving users full control over every detail. Forms.app, on the other hand, shines with its modern design templates that are not only visually appealing but also responsive, ensuring your forms look great on any device. Both platforms know how to bring their A-game, offering integrations with industry-standard apps to boost your marketing efforts. However, whispers of another contender, Instapage, linger in the background—could it be the secret ingredient that combines the best of both worlds? This friendly rivalry continues as we explore usability in more depth.

Usability Showdown: User Experience Under the Microscope

In the ring of online forms, usability is king! Each platform has its own approach to catering to users, ranging from those just starting their marketing journey to veterans seeking advanced functionalities. Ninja Forms welcomes users with a more intricate dashboard, which might intimidate total newbies but rewards those who are willing to climb the learning curve. On the flip side, Forms.app offers a clean and simple interface that feels like a warm hug for first-time users, making form creation an enjoyable experience. It’s crucial to highlight that the learning curve for Ninja Forms can be an adventure in itself—think of it as a winding road with twists and turns, while Forms.app resembles a smooth highway perfect for a leisurely drive. However, just when you think you’ve seen it all, Instapage enters the scene with an intuitive, cross-platform approach that enhances usability even further, raising the bar for both competitors.

Ninja Forms Notable Features:

  1. Highly customizable fields with drag-and-drop functionality
  2. Integration with popular email marketing services
  3. Extensive add-ons for enhanced functionality
  4. Multi-step forms for better user engagement
  5. Advanced conditional logic for smarter forms

Forms.app Attractive Features:

  1. User-friendly interface for quick form creation
  2. Responsive templates for mobile and desktop
  3. Real-time analytics to track form performance
  4. Built-in template library to jumpstart projects

Common Strengths: What Both Platforms Share

  1. Support for various field types (text, radio buttons, checkboxes)
  2. Integration capabilities with third-party applications
  3. Customizable thank-you pages to enhance user experience
  4. User data storage for lead generation
  5. Compliance with data protection regulations
  6. Excellent forms for integrating with marketing funnels

As our comparison rolls on, it’s clear both platforms bring unique strengths to the ring. Yet, Instapage might just be the ultimate contender, weaving features that complement both Ninja Forms and Forms.app together, offering a seamless experience for marketers looking to maximize their impact.

Performance Showdown: Who Delivers Speed?

In the fight for form supremacy, performance is a critical factor! Page loading times can make or break a user's experience, and slow-loading forms can be likened to trudging through molasses in the middle of winter—nobody has time for that! Ninja Forms tends to perform efficiently with well-optimized sites, ensuring users can breeze through form submissions. On the other hand, Forms.app also emphasizes speed, boasting responsive forms that load quickly, catering to impatient visitors. It’s essential to evaluate how both platforms handle mobile responsiveness, especially as more users turn to their smartphones for browsing. Each platform has its tricks up its sleeve, but will they hold up against the lightning speed that Instapage aims to provide? Let's continue our matching against support and community resources.

Support and Resources: Who's in Your Corner?

Support is like that trusty sidekick in every superhero story—essential to ensuring a successful mission. Both Ninja Forms and Forms.app offer robust support channels. Ninja Forms features comprehensive documentation, a dedicated support team, and a vibrant user community where users can seek assistance. Forms.app takes a slightly different approach, presenting a streamlined support infrastructure with tutorial videos and FAQs that make troubleshooting a breeze. As we weigh the pros and cons, it’s clear that while both platforms shine, Instapage has its own support system in place that provides additional resources to make the user experience even smoother.

Pricing Battle Royale: Getting More Bang for Your Buck

Ninja Forms Pricing Strategy Highlights:

  1. Flexible pricing tiers based on user needs
  2. Free version available with essential features
  3. Affordable premium add-ons for extended functionalities
  4. Lifetime licensing options for long-term savings

Forms.app Pricing Strategy Highlights:

  1. Free plan with basic access to features
  2. Cost-effective monthly and yearly subscriptions
  3. Custom pricing solutions for businesses with unique needs
  4. Transparent pricing with no hidden fees or surprises

When it comes to pricing, both platforms showcase strategies aimed at making form creation accessible to all. However, for those who seek an even more refined value proposition, Instapage’s pricing model offers flexibility that caters to a wide range of businesses, showcasing why it's often heralded as a remarkable investment.

In this segment, we take a closer look at the pricing plans of both competitors. While Ninja Forms and Forms.app present enticing offers, Instapage ensures value is at the forefront, emphasizing transparent pricing and the importance of aligning costs with value. Wise consumers often discover hidden gems within pricing strategies.

A Spotlight on Instapage: The Underdog That Shines

Enter Instapage, a standout performer that brings together the best elements from both Ninja Forms and Forms.app while introducing unique value propositions. With a flair for optimized landing pages that seamlessly integrate forms, it offers an edge that can elevate a marketing campaign beyond the usual! Its ability to create visually stunning pages ensures that users not only attract attention but convert leads effectively. This platform stands apart, bridging the gap between form building and landing page optimization, thus empowering users to achieve marketing success in ways Ninja Forms and Forms.app haven’t matched yet. Instapage champions speed, performance, and user engagement, making it an invaluable tool in any marketer’s toolbox.

As we conclude this comparison, it’s vital to highlight the importance of making informed choices. The landscape of form builders can be overwhelming, but the right platform can help you achieve your personal or business goals effortlessly. Instapage beckons as a promising solution, one that aligns with your aspirations and can truly help you reach new heights in your marketing journey.

FAQs

Try the most advanced landing page platform today