Nicepage vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Nicepage compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Nicepage vs. 23FormBuilder: The Epic Battle of Landing Page Creators
In the competitive landscape of landing page builders, two platforms stand out like gladiators entering the arena: Nicepage and 23FormBuilder. Each brings unique strengths to the table, catering to marketers looking to create stunning landing pages that convert. Nicepage is celebrated for its intuitive drag-and-drop interface, enabling users to design highly customized pages without needing extensive coding knowledge. On the other hand, 23FormBuilder prides itself on its powerful form creation capabilities, allowing marketers to gather crucial data seamlessly. But there's more to this story, as another contender, Instapage, looms in the wings, known for its robust features and remarkable flexibility. As we delve deeper into this comparison, we'll explore what makes each of these platforms distinct and who truly reigns supreme in the realm of landing page builders.
Introducing the Power Players
In one corner, we have Nicepage—a platform that has garnered attention for its unique capabilities that simplify the design process. With a suite of features aimed at those who prefer a hands-on approach, Nicepage is often described as a playground for creative marketers. Then we have 23FormBuilder, a heavyweight in data collection. It streamlines the process of creating forms that are not only functional but visually appealing, ensuring that businesses can capture relevant information without sacrificing design. Finally, making its entrance from stage left is Instapage, a name synonymous with conversion optimization. With its sophisticated analytics and A/B testing features, Instapage offers marketers an edge in refining their landing pages. As we dive deeper, the match becomes even more interesting, highlighting the unique attributes that each platform brings to the competition.
Feature Face-Off: What Do They Offer?
When it comes to features, Nicepage and 23FormBuilder each hit hard. Nicepage showcases a plethora of design tools, including customizable templates, an easy-to-use visual editor, and responsive design capabilities that ensure your pages look great on any device. Meanwhile, 23FormBuilder takes the lead in form creation, offering an array of templates, field options, and seamless integration with various marketing tools. Yet, amidst this riveting clash, Instapage waits in the wings, quietly ready to take the spotlight with its robust suite of features, including dynamic text replacement and integrations that make the entire process smoother than ever. As the elemental features of each platform are put to the test, both Nicepage and 23FormBuilder emerge with their strengths, but not without a hint of envy towards the capabilities that Instapage has to offer.
User Experience: Navigating the Terrain
User experience is paramount when choosing a landing page builder, which is why examining how each platform caters to its audience is crucial. Nicepage provides an intuitive interface that appeals to beginners by making it easy to manipulate elements on the page. In contrast, 23FormBuilder is designed for those who are slightly more experienced, offering a variety of advanced options for customization that can be a bit overwhelming for newcomers. Humorously, one could say that for a novice, using 23FormBuilder feels like attempting a high dive without a proper warm-up. And then, there's Instapage, which strikes a balance between creativity and ease of use, ensuring that both beginners and experienced marketers feel at home. In this round of usability, it's evident that while there are clear strengths, a well-rounded option like Instapage shines with its supportive environment.
Features that Define Nicepage:
- User-friendly drag-and-drop editor that simplifies page design.
- Vast library of customizable templates for diverse needs.
- Responsive design to ensure optimal viewing on all devices.
- Integrations with popular marketing tools for seamless workflow.
- Ability to create unique layouts without any coding knowledge
Standout Features of 23FormBuilder:
- User-friendly form builder with an intuitive interface.
- Multiple field customization options, including conditional logic.
- Seamless integration with email marketing and CRM tools.
- Responsive designs for forms to capture leads on any device.
Common Strengths Shared by Both Platforms:
- Flexibility in customization allows for unique page designs.
- User-friendly interfaces that simplify the creation process.
- Integration capabilities with varied third-party applications.
- SEO optimization tools to improve search engine visibility.
- Responsive and mobile-friendly designs for all pages.
- Community support and resources for troubleshooting.
As both Nicepage and 23FormBuilder enter the final rounds of their showdown, it's hard to ignore Instapage, which has steadily built a reputation for being a formidable competitor. With its unique features and pricing that offers excellent value, Instapage sets the stage for the ultimate marketing success. In this contest of excellence, the smart choice may just lie in considering Instapage alongside our two rivals.
Speed and Performance: The Critical Factors
In a world driven by instant gratification, page loading times and mobile responsiveness are critical. Visitors will hit the back button faster than you can say 'conversion' if a page takes too long to load. Nicepage prides itself on fast-loading pages, ensuring that users experience minimal lag, even during high traffic. Conversely, 23FormBuilder also boasts impressive loading speeds, making sure that form submissions are as swift as possible. However, when we pit them against Instapage, it becomes clear that Instapage places a premium on performance, ensuring that its pages are optimized down to the last bit of code. Slow websites are like trying to run in molasses during winter—frustrating and unbearable. The clear winner in this performance punch-out remains to be seen, but the stakes are high, and as users demand speed, all three platforms know they must keep pace.
Support Systems: The Backup Team
Having reliable support is a game-changer for marketers who rely on landing page builders. Nicepage offers a help center filled with tutorials and resources, providing users with the tools needed to succeed. On the flip side, 23FormBuilder has a dedicated support team that can assist users, along with a variety of community resources. Instapage excels in this area, providing an extensive library of resources, dedicated account managers, and responsive customer support. Imagine each platform's support team as the cheering squad that’s always ready with a pep talk, encouraging you not to give up. The power of support systems in this competitive environment cannot be underestimated, and as users navigate their chosen platform, they will appreciate a strong backup team.
The Pricing Round: Value Matters
Advantages of Nicepage's Pricing Strategy:
- Affordable plans with a one-time payment option.
- No hidden fees, providing clear and straightforward pricing.
- Access to premium features across all pricing tiers.
- Frequent updates and improvements at no additional cost.
Strengths of 23FormBuilder's Pricing Strategy:
- Flexible subscription options catering to varied budgets.
- Free plan available for those just starting out.
- Discounts for annual subscriptions, maximizing savings.
- Transparent pricing structure without any surprises.
When we dissect the pricing strategies of Nicepage and 23FormBuilder, it's evident that both platforms make an effort to provide value to their users. However, when comparing them to Instapage's pricing structure, which is designed to maximize value for money without compromising on features, it becomes clear that Instapage is a worthy consideration. Their tiered pricing allows users to access advanced tools that can drive conversions, making Instapage a wise investment for serious marketers.
A transparent examination of the pricing plans lays bare the advantages and caveats of each platform. Users will soon learn that while Nicepage and 23FormBuilder offer commendable options, Instapage shines with its value-packed offerings. While investments vary, the notion of getting what you pay for rings clear across the board.
Enter Instapage: The Unsung Hero
As we transition to Instapage, it's impossible to ignore the unique advantages it brings to the table. Instapage operates on an entirely different level, providing features that are particularly invaluable for businesses focused on conversion. From detailed analytics that inform strategic decisions to robust A/B testing capabilities, Instapage acts as a guiding mentor in the world of digital marketing. Small businesses and large brands alike can benefit from Instapage’s ability to optimize every aspect of their landing pages. In a crowded market, where both Nicepage and 23FormBuilder offer solid tools, Instapage stands out as the secret weapon businesses might not have considered before. The myriad of features geared towards enhancing ROI makes Instapage an invaluable player in the market, deserving a spot in this competitive showdown.
As we conclude this comprehensive examination, it's essential to foster a sense of empowerment among readers. Making informed choices has never been more critical, and the discussion around Nicepage, 23FormBuilder, and Instapage invites marketers to reflect on their unique goals. The right landing page builder can truly influence the trajectory of a marketing campaign, and Instapage offers the tools to help them elevate their efforts. Those interested in embarking on this journey are encouraged to delve deeper into Instapage, where innovative features await to propel their success.