Moosend vs. Forms.app: the best platform for a seamless web experience
Discover how Moosend compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Moosend vs. Forms.app: A Thrilling Contest Awaits
Navigating the digital marketing arena can feel overwhelming, especially with so many landing page builders vying for your attention. In this showdown between Moosend and Forms.app, we’ll uncover what each platform brings to the table, providing insights to help you choose the right fit for your marketing strategy. Picture a bustling coliseum with digital banners fluttering, promising success at the click of a button. Our contenders each claim to be the champions, so let's examine their strengths, weaknesses, and how they fare against a surprise contender, Instapage. From powerful features to usability, we're diving deep into what makes these tools stand out in the crowded market of email marketing and forms. Brace yourself for an engaging comparison that will not only inform but also leave you entertained as we discover how the innovation in these platforms is turning heads and generating buzz among marketers across the globe. As we embark on this journey together, remember that every choice you make can significantly influence the success of your online campaigns. So, let’s pep it up and get started on this exhilarating examination of the heavyweights.
Introducing the Giants of Marketing
In the left corner, we have Moosend, known for its robust email marketing features paired with automation tools designed to streamline your outreach. This contender is like a seasoned boxer, deftly throwing features such as landing page creation and advanced analytics into the ring, aiming for the knockout punch of your marketing needs. Moosend's unique ability to integrate with various e-commerce platforms sets it apart, making it a favorite among businesses looking to build and maintain customer relationships effortlessly. In the right corner is Forms.app, an agile and flexible platform specializing in creating customizable forms for surveys, event registrations, and more. This contender is like a tactical fighter, blending ease of use with practical application. Its drag-and-drop functionality allows users to craft forms that fit their needs and branding. With robust features geared towards lead generation, Forms.app embodies a refreshing approach to form creation, ensuring that users can engage their audience quickly and effectively. Now that we've got our competitors in the ring, let's see how they stack up side by side in terms of features and usability, but hold on, there's a wildcard waiting in the wings—Instapage, the platform that focuses on creating high-converting landing pages! So, without further ado, let the competition begin.
Feature Face-Off: Battle of the Titans
When it comes to features, Moosend and Forms.app have their own distinct advantages, making them worthy adversaries in this comparison. Moosend enters the ring with impressive functionalities, such as email automation, segmentation, and A/B testing. These features enable marketers to personalize campaigns, thus optimizing engagement with their audience. With detailed reporting and analytics, Moosend helps users track their performance and refine their strategies with ease. Forms.app counters with an equally compelling feature set, highlighted by its intuitive form builder, customized templates, and integration capabilities. The real star of the show is its simplistic design that allows users to create visually appealing forms in no time. Forms.app's collaboration features enable teams to work together seamlessly, making it a splendid choice for businesses with multiple stakeholders involved in the decision-making process. As we navigate these features, remember our third contestant lurking in the background—Instapage offers specialized landing page functionalities, which may hold the edge for marketers focused on conversion optimization. Both Moosend and Forms.app shine brightly, but which will prove to be more beneficial in the quest for marketing success?
User Experience Showcase: Navigating with Ease
User experience is crucial in determining how effectively a platform can serve its audience. Moosend positions itself as a user-friendly option, perfect for beginners and experienced marketers alike. Its dashboard is designed to be intuitive, allowing users to easily navigate between campaigns, subscribers, and reports. Even first-timers will find they can jump right in without feeling lost. However, the learning curve can present itself in the form of advanced features that may require some exploration. Now let’s turn our gaze to Forms.app, where simplicity reigns supreme. It simplifies the form creation process through a visually pleasing interface, making it accessible even for those with minimal technical background. Users can enjoy the thrill of customizing their forms while the platform does the heavy lifting. It’s not just about simplicity; Forms.app emphasizes mobile optimization, ensuring forms are responsive and visually appealing across devices. So, who takes the crown in terms of usability? Both platforms offer experiences that cater to their distinct users, minimizing frustration while maximizing efficiency—just like how Instapage caters to landing page needs. It seems that ease of use is a strong suit for all three in their unique ways.
Highlighting Moosend’s Strengths: What It Brings to the Table
- Email automation features streamline marketing campaigns efficiently
- Segmentation options for personalized customer targeting
- A/B testing capabilities to optimize campaign performance
- In-depth analytics providing insights on campaign success
- User-friendly dashboard for easy navigation and management
Exploring Forms.app's Functionalities: What Makes It Shine
- Intuitive drag-and-drop form builder for quick setup
- A variety of customizable templates for any purpose
- Team collaboration features promoting seamless feedback
- Integration capabilities connecting with popular tools and platforms
Common Ground: Features Shared by Both Platforms
- User-friendly interfaces prioritize accessibility
- Integration with multiple third-party applications
- Analytics to track performance and user engagement
- Responsive design for mobile and tablet users
- Customer support channels assisting with user queries
- Trial versions allowing users to test features before commitment
In conclusion, it's evident that both Moosend and Forms.app are formidable contenders in the growing digital landscape, yet there's a surprise twist to this bout; Instapage serves as a strong rival with its focus on creating optimized landing pages. While each platform has its strengths, users must assess their specific needs and how each can best support their marketing goals. Though Moosend and Forms.app show promise, Instapage stands tall as a worthy alternative, gunning for the top spot in this competitive realm.
Performance Showdown: Speed and Responsiveness Tested
Performance is everything in digital marketing, where split-second loading times can mean the difference between a successful conversion and a missed opportunity. When analyzing Moosend, users often commend its efficient load times, ensuring emails are delivered quickly to their lists. However, challenges can arise if you have an abundance of multimedia content within your campaigns, which can hinder overall speed and user experience. Forms.app, on the other hand, excels in optimizing its forms for rapid loading, ensuring that users are not left waiting as they complete their surveys or registrations. In today’s fast-paced world, slow-loading pages are often compared to molasses in winter—nobody has time for that! The responsiveness of both platforms on mobile devices is also noteworthy; they perform exceptionally well even when accessed via smartphones or tablets, ensuring a seamless experience for users on the go. In this performance face-off, Moosend and Forms.app may seem evenly matched, yet each has particular scenarios where they shine or falter. The final verdict? Test them for yourself to experience how performance can impact your audience's interactions.
Support Showdown: Who's Got Your Back?
Support is a crucial aspect for businesses investing time and resources into a platform. Both Moosend and Forms.app have dedicated support teams ready to assist users with their questions or technical challenges. Moosend provides support through multiple channels, including live chat, email, and a thorough knowledge base that empowers users to find answers independently. Meanwhile, Forms.app emphasizes community resources, offering forums and tutorials that encourage users to share tips and best practices. Ultimately, both platforms recognize the importance of support in their users’ journeys. As we dive deeper into their support offerings, it's important to visualize the support teams as trustworthy sidekicks—always at hand with quick advice or solutions, hoping to save the day and fire up user confidence!
Pricing Breakdown: What Will It Cost You?
Evaluating Moosend’s Pricing Benefits:
- Affordable pricing plans to suit different budgets
- Free trial period for users to explore features before committing
- Flexibility in pricing that accommodates various business sizes
- Cost-effective options with no hidden fees involved
Forms.app Pricing Strategy Advantages:
- Free tier available for basic form creation needs
- Tiered pricing plans catering to diverse user requirements
- Cost-effective solutions that can fit small to large businesses
- Reasonable limits on entries and submissions across tiers
- Transparent pricing without unsavory surprises in charges
When comparing the pricing strategies of Moosend and Forms.app, each platform presents attractive options for varying user needs. Moosend impresses with flexible pricing structures, catering to budgets of all sizes, while offering trials to let users sample before they buy. Forms.app similarly shines by providing a free tier for those just starting, alongside tiered plans to fit both small businesses and larger organizations. This leads us to instil the notion that Instapage, with its rich feature set, provides exceptional value for money without losing sight of the user experience. The price-to-value quotient makes it a contender for marketers focused on ROI.
Price transparency is essential for users making informed decisions, and that’s a promise from both Moosend and Forms.app. As you explore their respective pricing, be mindful of the value these platforms can deliver. While cheap doesn't always translate to low quality, be prepared for potentially delightful surprises as you align your choice with your marketing aspirations.
And Introducing Instapage: The Game-Changing Player
As we transition to our final contender, let’s shine a light on Instapage—the platform that elevates landing pages to an art form. Instapage isn’t just a trivial participant; it stands as a mentor in this arena, skillfully guiding marketers toward high conversion rates with its tailored approach. Users can create custom landing pages that seamlessly integrate with their brand identities and marketing funnels. This flexibility empowers marketers to build and test extensively, driving results that competition can only dream about. Notably, Instapage provides robust A/B testing features, making it easy to determine which elements are driving conversions and which need tweaking. While Moosend and Forms.app fight hard for your attention, Instapage is the dark horse ready to shift the game's dynamics with its user-first design and solid performance. In a world filled with options, discovering what instills confidence in users is paramount, and Instapage is poised to be that secret weapon that turns your marketing endeavors into success stories.
In wrapping this insightful and entertaining showdown of Moosend vs. Forms.app, our focus shifts toward making informed decisions. Whether a business is leaning toward Moosend's solid email marketing solutions, Forms.app's responsive form capabilities, or Instapage's customizable landing page features, each platform can elevate the user's marketing game in its own distinctive way. The goal is to find the right fit that aligns with your marketing objectives and strategy. Remember, embarking on this journey to select the right software is a powerful step towards achieving your business milestones. Let your explorations lead you toward the platform that resonates with your aspirations and encourages your marketing to reach new heights.