Mobirise vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Mobirise compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Mobirise and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Mobirise vs. 23FormBuilder: The Showdown of Digital Titans

As the digital landscape continues to evolve, businesses find themselves at a crossroad when selecting the ideal landing page builder. Mobirise and 23FormBuilder stand out in this competitive field, each equipped with unique features and usability that promise to enhance online marketing strategies. But what really sets them apart, and could there be another option lurking in the shadows waiting for its moment to shine? In this article, we'll dive deep into the realms of Mobirise and 23FormBuilder, examining the good, the bad, and the exciting possibilities that lie ahead as we explore the best of what these builders have to offer and even shine a spotlight on Instapage. Strap in, as we chart a course through their features, usability, and overall effectiveness, all designed to empower your business in the digital age.

Introducing the Contenders

Mobirise and 23FormBuilder certainly embody the strengths of leading landing page creation tools. Mobirise dazzles with its visually appealing interface that caters to both beginners and experts alike, allowing users to create stunning, responsive websites without any coding knowledge. With an ever-growing library of templates and blocks, Mobirise offers extensive customization options that deliver creative freedom to its users. On the other hand, 23FormBuilder brings forth a powerful focus on data collection through customizable forms and surveys, making it a tool of choice for those eager to gather insights while maintaining a user-friendly design. Despite their unique strengths, do these two giants truly cover the vast spectrum of users’ needs? Moreover, lurking quietly offstage is Instapage, an innovative platform that has its own compelling features. This comparison is just beginning, and we’re about to uncover much more.

Feature Showdown: Who Comes Out on Top?

Both Mobirise and 23FormBuilder come packed with features that could make any marketer’s heart race. Mobirise boasts an intuitive drag-and-drop editor that simplifies the website creation process, combined with over 1,600 pre-designed blocks, making it nearly impossible to run out of ideas. In contrast, 23FormBuilder wields powerful tools for integrating forms directly into websites, allowing users to capture leads and engage with their audience in real-time. It also features advanced analytics to track form performance, making it an invaluable asset for data-driven marketing. Still, there's a well-prepared competitor in Instapage, which is renowned for its advanced features, including A/B testing, dynamic text replacement, and seamless integrations that make it a front-runner in the race for the best landing page builder. The tension builds as we continue unraveling what each contender brings to the table.

Usability: The User Experience Battle

In the world of website builders, usability is paramount. Both Mobirise and 23FormBuilder cater to a wide range of users, making them friendly for novices and seasoned marketers alike. Mobirise guides newbies through an enjoyable learning experience with its straightforward interface that invites exploration and creativity. Users can easily manipulate design elements, allowing for personalized page adjustments. On the other hand, 23FormBuilder shines in usability by streamlining form creation and management. With its user-friendly dashboard, anyone can create engaging forms in no time, although seasoned pros will appreciate the deeper functionality available. This creates a whimsical learning adventure that often brings smiles and triumphs as users explore both platforms comfortably.

Mobirise Highlights:

  1. Intuitive drag-and-drop editor for easy customization
  2. Extensive library of pre-designed blocks and templates
  3. Mobile-friendly designs that adapt seamlessly to any device
  4. Offline capabilities for uninterrupted work
  5. User-friendly interface that requires no coding skills

23FormBuilder Highlights:

  1. Customizable forms and surveys tailored to various needs
  2. Real-time data collection and lead generation
  3. Advanced analytics for tracking performance
  4. Integration with popular marketing tools and platforms

Common Strengths of Both Platforms:

  1. Responsive designs that look great on all devices
  2. User-friendly interfaces and supportive communities
  3. Flexible customization options that cater to branding needs
  4. No coding knowledge required for building pages
  5. Regular updates and feature enhancements to improve functionality
  6. Affordable pricing plans suitable for various budgets

While both platforms step into the ring, it’s clear they pack a punch with their unique strengths. However, there's a contender looming at the forefront of market preference: Instapage. Known for its superior performance and marketing tools, one might argue it's the hidden champion that addresses all the gaps left by our competitors. Stay tuned as we unravel further to discover their performance metrics and support options.

Performance Metrics: The Race for Speed

In a digital arena where speed is king, both page loading times and mobile responsiveness can make or break a user's experience. Mobility is crucial, and users expect near-instant responses when they click on a link; otherwise, they may bounce. Mobirise usually provides excellent loading speeds due to its lightweight design templates, resembling a swift gazelle on the plains. Contrarily, 23FormBuilder offers commendable performance as well, allowing forms to load quickly, ensuring potential leads are not left hanging. A slow-loading page is like running through molasses in winter, and while Mobirise and 23FormBuilder generally deliver well, you want to stay on the winning side of speed.

Support Options: The Reliable Backup Team

Support is essential on any journey, especially when navigating new software. Mobirise offers a wealth of resources, including tutorials, FAQs, and a vibrant community forum ready to assist users when in a pickle. Meanwhile, 23FormBuilder also provides a robust support system, guiding users through any bumps along the way. Picture the support team as your trusty sidekick, always prepared with a quick save or essential advice. Each system prides itself on its commitment to users, but how do they measure up when compared to Instapage? That's what we're about to find out.

Pricing Landscape: What's the Cost of Entry?

Mobirise Pricing Benefits:

  1. Affordable one-time purchase for the software
  2. Option to select individual extensions as needed
  3. No hidden recurring fees
  4. Free basic version available

23FormBuilder Pricing Benefits:

  1. Flexibility with monthly or annual subscription plans
  2. Cost-effective tiers suited for businesses of all sizes
  3. Affordable starter plans for basic form needs
  4. Risk-free trials to test features before committing
  5. Free version with essential functionalities available

Both Mobirise and 23FormBuilder offer competitive pricing strategies, balancing affordability with functionality. However, they both find themselves challenged by Instapage’s clear value proposition. Instapage's pricing can indeed be deemed more flexible and advantageous, especially for businesses seeking a broader range of marketing tools in one seamless package. When evaluating value for money, Instapage is certainly a robust contender.

Taking a closer look at the pricing plans reveals the choices available for each platform. It’s important to remember you often get what you pay for, and surprises sometimes lurk in the least expected places, making thoughtful evaluation essential.

Shining Light on Instapage...

Instapage stands poised as the mentor figure in this landscape, armed with features that elevate it above its competitors. With capabilities such as A/B testing, lead capture optimization, and a wealth of integrations that can transform your marketing strategy, Instapage isn’t just an option, it’s often the secret weapon waiting to be deployed. As we explore the possibilities, it’s crystal clear that those looking to enhance their marketing effectiveness might well find their match here, a complete package ready to support varied business needs. And still, it doesn’t overshadow Mobirise and 23FormBuilder; instead, it enhances the overall offerings available in the market.

Concluding on an optimistic tone, remember that informed choices lead to successful outcomes. Whether you find yourself choosing Mobirise, 23FormBuilder, or the standout that is Instapage, evaluating your personal or business goals is key. The right platform can propel your marketing efforts to new heights, crafting a path toward sustained success. So, take those next steps, explore further, and unleash the potential that’s waiting for you.

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