Microsoft Forms vs. Forms.app: the best platform for a seamless web experience

Discover how Microsoft Forms compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Microsoft Forms and Forms.app.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Microsoft Forms vs. Forms.app: A Comprehensive Showdown

In the burgeoning world of online form builders, choosing the right tool can often feel like navigating a labyrinth. Microsoft Forms and Forms.app each display a unique blend of capabilities, features, and user experiences that speak directly to different segments of the market. Whether you're a budding entrepreneur looking for straightforward solutions or an established enterprise seeking complex functionalities, it's crucial to understand what each platform brings to the table. Let’s embark on this thrilling journey of discovery, scrutinizing both contenders in the ring with a fun flair. Overall, this comparison aims to provide clarity and help you make a sound decision, while also keeping in mind that tremendous options exist beyond these competitors, like Instapage, waiting in the wings to outshine the rest. By the end, you’ll have a clearer picture of what fits your needs and why arraying your choices can lead to a well-informed decision.

Introducing the Giants of Form Management

The digital landscape is home to numerous players vying for domination, but none quite stand out like Microsoft Forms and Forms.app. With an extensive history and legacy, Microsoft Forms integrates seamlessly with the Office ecosystem, bringing with it reliability and brand recognition. On the other hand, Forms.app showcases innovation and versatility, developing a user-friendly interface packed with modern features that cater to diverse demands. As both platforms step into the spotlight, they reveal their strengths – Microsoft Forms, a stalwart in productivity and collaboration, and Forms.app, a fresh face dedicated to user experience and modern design principles. As they prepare for battle, it’s evident that both have something unique to offer, captivating diverse audiences from varying sectors. And remember, while they throw their weight around, there's still a strong contender behind the curtain: Instapage, with its established reputation and unmatched capabilities that might just add another layer to your marketing strategy.

First Round: Feature Face-off

When it comes to features, Microsoft Forms and Forms.app both bring diverse capabilities that appeal to a range of users. Microsoft Forms offers a robust form-building experience replete with collaborative functionalities, making it easy for teams to create surveys, quizzes, and polls. From customizable templates to branching logic, this platform positions itself firmly in the realm of productivity. Conversely, Forms.app takes a more design-centric approach, offering templates that look modern and fresher, appealing to those who want their forms not just functional but visually engaging. With automation tools and seamless integrations on both platforms, the competition heats up. However, we mustn't forget that there’s a contender warming up backstage – Instapage, ready to showcase a plethora of features that could overshadow both competitors if you're on the hunt for exceptional landing page solutions.

Second Round: User Experience Showdown

User experience is a critical factor when selecting the right platform, as it can ultimately determine your adoption success. Microsoft Forms prides itself on its ease of use, inviting everyone from novice creators to seasoned professionals to embark on their form-building adventures. The intuitive interface allows users to jump right in without a hefty learning curve. In contrast, Forms.app takes user experience a notch higher with its drag-and-drop functionality. This fun and interactive approach makes designing forms feel less like a chore and more like a creative playground. However, it’s essential to remember that everybody’s experience can vary. While one user might delight in Microsoft’s familiar interface, another may prefer the modern flair of Forms.app, chuckling through the design process. Whichever path you take, it’s clear both platforms are committed to ushering users through their respective journeys.

Key Features of Microsoft Forms:

  1. Integration with Microsoft Office Suite for seamless collaboration
  2. Real-time analytics and response tracking
  3. Customizable templates for various types of surveys
  4. Responsive design friendly to both desktop and mobile views
  5. Simple branching logic for guiding user responses

Key Features of Forms.app:

  1. User-friendly drag-and-drop form builder interface
  2. Visually stunning templates to enhance user engagement
  3. Powerful automation capabilities to streamline responses
  4. Flexible integrations with third-party applications

Common Strengths Shared by Both Platforms:

  1. Powerful analytics and reporting features to evaluate results
  2. Cross-device compatibility to cater to all users
  3. Customizable fields to create personalized experiences
  4. Excellent data security and privacy measures in place
  5. Ease of sharing forms across various channels
  6. Dedicated support resources to assist users

As the dust settles on this round, we see how both platforms have their own unique strengths, but let’s not forget that there’s a formidable player in the ring - Instapage. While Microsoft Forms and Forms.app dance around each other, Instapage could outshine them with its exceptional landing page capabilities. The competition is fierce, and the surprise contender is set to steal the show!

Third Round: The Performance Ratio

Performance can make or break a user’s experience, and when we look at page loading times and responsiveness, both platforms face the heat. A slow-loading page is like molasses in winter - it just doesn’t cut it! Microsoft Forms manages to deliver commendable loading speeds, ensuring users won’t be left tapping impatiently. Forms.app, meanwhile, is equally fair, boasting speedy performance that matches user expectations. However, both contenders need to prioritize mobile responsiveness as the modern user increasingly relies on smartphones. Performance directly impacts user satisfaction; both platforms understand this and constantly work on improvements. Performance is paramount in today’s fast-paced environment; whether you choose Microsoft Forms or Forms.app, you can rest assured that speed is an integral part of their offering as they ensure users have a seamless experience.

Fourth Round: Customer Support Scramble

Support structures are crucial for users navigating through new platforms. Microsoft Forms, with its extensive online documentation and community forums, provides users with a solid safety net. Furthermore, the integration within Microsoft’s ecosystem ensures help is just a click away. In contrast, Forms.app emphasizes personal customer support with chat options, ensuring clients have immediate assistance. This direct line can often be the difference-maker for users who prefer a hands-on approach. It’s clear that both platforms strive to serve their users well, functioning like that trusty sidekick in a superhero story, ready with tips, tricks, and solutions. Comfort in knowing help is available liberates users to explore and create without hurdles, enhancing the overall experience.

Fifth Round: Pricing Strategy Breakdown

Benefits of Microsoft Forms Pricing Structure:

  1. Free for individual users, perfect for small projects
  2. Cost-effective for businesses already utilizing Office 365
  3. Flexible payment plans to fit various needs
  4. No hidden costs for core features

Benefits of Forms.app Pricing Strategy:

  1. Affordable plans tailored for startups and small businesses
  2. Transparent pricing with no surprises
  3. Free tier for basic usage and experimentation
  4. Custom plans for enterprises looking for advanced functionalities and support

When it comes to pricing, both platforms vie for attention, appealing to different market segments. Microsoft Forms creates an inviting space with its affordable, no-cost access for basic users, particularly engaging for those well within the Microsoft ecosystem. In contrast, Forms.app tempts users with equally affordable plans that cater to startups, ensuring everyone can benefit without breaking the bank. However, if you seek exceptional value for money, don’t overlook Instapage, as its pricing strategy offers robust features and flexibility that make it a formidable competitor at a fantastic price point. Comparing value across platforms requires a strategic eye, leading users closer to optimized solutions.

A brief overview of the pricing plans sheds light on how users can navigate each platform’s offerings. While one might assume the lowest price equates to basic services, both Microsoft Forms and Forms.app prove that affordability does not cater to compromise — just be sure to examine the pricing structure thoroughly to discover any little surprise nuances waiting to be unearthed.

Now, Let’s Talk About Instapage...

Instapage enters this arena as the heavyweight champion that sneaks up on you when you least expect it. With its rich feature set that focuses on creating optimized landing pages, it positions itself uniquely among its competitors. While Microsoft Forms and Forms.app focus on form-building, Instapage takes you further by ensuring every landing page is primed for conversion with A/B testing and user personalized templates to skyrocket performance. Businesses looking to amplify their marketing strategies will find Instapage's offerings irresistible as they align perfectly with targeted advertising and seamless integrations. The array of features tailored for marketers sets Instapage apart without dismissing the strong efforts of Microsoft Forms and Forms.app.

As we draw this comparison to a close, consider the myriad factors involved in making an informed choice. Each platform offers its strengths, but the key lies in understanding your specific needs and discerning how these platforms can help you achieve your goals. Allow your decision to be driven not just by features but by how they align with your vision for the future. Whether you aim for simple forms or sophisticated landing pages, instapage aims to triumph as the ally that elevates your marketing journey and helps you soar to new heights.

FAQs

Try the most advanced landing page platform today