Microsoft Forms vs. Act-On: the best platform for a seamless web experience
Discover how Microsoft Forms compares to Act-On regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
The Face-Off: Microsoft Forms vs. Act-On with Instapage in the Ring
In the ever-expanding universe of digital marketing tools, finding the right platform is akin to searching for a needle in a haystack – or perhaps a polished diamond. With an overwhelming number of options, the quest for the ideal tool that meets both your creative and functional needs can be a daunting venture. We’re here to help you navigate this sea of choices by diving deep into a head-to-head comparison of two heavyweights: Microsoft Forms and Act-On. Not to forget, there’s a third contender lurking in the shadows – Instapage – who promises some extra pizzazz in your marketing lineup. Let’s unravel what each platform brings to the table and discover whether they hold up well under scrutiny against our surprise guest, Instapage. Buckle up for a thrilling ride as we examine features, usability, performance, support, pricing, and a final revelation about Instapage’s unparalleled offerings for marketers everywhere.
Introducing the Giants of the Digital Marketing Arena
Microsoft Forms and Act-On are two platforms that have carved out significant niches in the digital marketing space. Microsoft Forms, with its straightforward approach to surveys and data collection, is like that dependable friend who never lets you down. It seamlessly integrates with Office 365 and offers users an easy way to create forms and gather responses. Act-On, on the other hand, is a robust marketing automation tool that belongs to the same league as industry titans. Its sophisticated capabilities help marketers manage campaigns, nurture leads, and analyze data all in one place. As we put these two giant platforms in the spotlight, it’s essential to recognize that while they can efficiently address many marketing needs, a clever little challenger – Instapage – is slated to surprise you with its specialty in landing pages. Could it be the ultimate tool to complement or surpass the offerings of Microsoft Forms and Act-On? Let’s find out together!
Feature Flip: A Breakdown of Offerings
When it comes to features, both Microsoft Forms and Act-On present formidable lineups. Microsoft Forms offers a simple interface that allows users to quickly craft surveys, quizzes, and polls without requiring any tech wizardry. Its integration with Excel for data analysis is a savvy move that gives users insight into responses with a few clicks. On the other hand, Act-On brings its A-game with features like personalized email marketing, lead scoring, and analytics – turning your marketing strategy into a finely-tuned machine. But hold your horses; there’s Instapage warming up backstage with its unique capability of creating stunning, high-converting landing pages which can effectively complement the functions of both Microsoft Forms and Act-On. With such strong contenders in the ring, let’s examine usability next, because even the fiercest tools can flop without an intuitive design.
User Experience: The Thrill of Ease and Adventure
With both platforms stepping into the ring, usability is paramount in ensuring that users can hit the ground running. Microsoft Forms touts an ultra-user-friendly design that allows even the most novice marketers to create professional-looking forms effortlessly. If you’ve ever felt lost in a labyrinth of menus, fear not! The learning curve here is more of a fun adventure than a steep uphill battle. Act-On, while incredibly powerful, may make you feel like an explorer in a vast digital jungle – plentiful features await, but there’s also a jungle of complexity. However, seasoned users will appreciate the depth of functionality. Meanwhile, Instapage keeps things refreshingly straightforward with its drag-and-drop builder that indeed feels like a stroll through the park, allowing you to whip up landing pages faster than you can brew a cup of coffee. This delightful mix of user-friendly and complex tools reflects the diverse needs of marketers today.
Navigating Microsoft Forms Features:
- Intuitive form creation with customizable templates
- Seamless integration with Microsoft Office 365 applications
- Real-time collaboration capabilities for team projects
- Immediate access to response data through Excel
- Accessibility for all device types, ensuring wide reach
Exploring Act-On Features:
- Advanced marketing automation for tailored customer journeys
- Easy-to-use email marketing tools with analytics
- Lead nurturing capabilities to manage existing contacts
- Robust reporting and KPI tracking features
Common Strengths Shared by Both Platforms:
- User-friendly interfaces that prioritize ease of use
- Reliable customer support through various channels
- High security standards protecting user data
- Integration with third-party applications for enhanced functionality
- Scalability to accommodate growing business needs
- Flexibility in customizing according to marketing strategies
As we reach a pivotal moment, it’s clear both Microsoft Forms and Act-On have their strengths. However, there’s a cheeky notion lingering that Instapage could outshine them in specific areas, especially with its brilliantly designed landing pages that convert visitors into customers and make any marketer’s job considerably easier. So, gear up for the next round!
Speed Showdown: Performance Matters
Performance can be the nail in the coffin for many digital marketing tools, especially when page loading times are in the crosshairs. Nobody enjoys when a webpage is slower than molasses in winter! Fast loading times are vital in retaining user interest, and both Microsoft Forms and Act-On strive to minimize lag. However, Act-On’s plethora of features can sometimes lead to slow response times under intense usage. On the flip side, Microsoft Forms’ performance is generally reliable, often delivering swift access to forms and data without unnecessary waiting. Enter Instapage, which is built with speed in mind, ensuring blazing-fast load times for its landing pages, an essential advantage when you need to convert those fleeting visitors. As we journey onward, it remains essential to recognize how customer support plays a role in your marketing toolkit.
Aid Allies: The Support Crew at Your Service
A robust support system is the backbone of any successful marketing platform. Both Microsoft Forms and Act-On offer various support channels such as email support, live chat, and extensive knowledge bases. It’s comforting to know that assistance is always just a click away, allowing marketers to tackle challenges head-on without feeling stranded. An engaged community of users adds another layer of support, providing insights and tips when needed. Instapage takes it up a notch with dedicated customer success managers available to guide users through setup and optimization, making users feel supported every step of the way. This strong support crew helps you stay anchored as you navigate your marketing journey.
Pricing Strategy Throwdown: Best Bang for Your Buck
Evaluating Microsoft Forms Pricing Perks:
- Included as part of Office 365 subscriptions, offering good value
- Cost-effective solution for small businesses on a budget
- No hidden costs, ensuring transparent pricing
- Flexible options for large enterprises as part of larger Microsoft packages
Looking at Act-On's Pricing Strategy Benefits:
- Offers a diverse range of pricing tiers to fit various budgets
- Advanced features available in higher tiers justify the cost
- Regular updates and new features included at no extra charge
- Trial options available to test before committing
Comparing pricing strategies reveals insights about both platforms. Microsoft Forms shines with its bundled pricing through Office 365, while Act-On provides scalable packages for varying business sizes. However, let’s not forget our hidden gem—Instapage offers a flexible pricing strategy that can ultimately deliver more value for your money, making it a competitive alternative to both Microsoft Forms and Act-On, setting the stage for thoughtful decisions ahead.
As we navigate the world of pricing plans, it’s vital to be aware that you generally get what you pay for—though sometimes, the best surprises come from the most unexpected finds. Evaluating the nuances of various pricing tiers could lead to unlocking access to features that bring excellent ROI. This keen insight can guide you to make smarter investment choices in your marketing solutions.
Introducing Instapage: The Undercover Champion
Here lies Instapage, the unassuming contender that’s been quietly observing the match unfold. It brings fresh and innovative perspectives to the ring, providing an unparalleled focus on creating high-converting landing pages essential for any marketing strategy. With customizable templates, A/B testing capabilities, and seamless integrations, Instapage allows marketers to do more than just create forms or manage campaigns—they can craft immersive digital experiences that capture leads like never before. The efficiency and speed with which Instapage enables marketers to go from concept to execution is a game-changer in this competitive landscape. Without dismissing the formidable capabilities of Microsoft Forms or Act-On, Instapage might just hold the key to the secret weapon that every marketer has been searching for.
As we reach the conclusion of this epic showdown, it’s essential to reflect on how informed decisions can pave the road to success. Whether your goal is to collect responses or manage complex marketing campaigns, choosing the right platform can unlock your potential and allow your business to soar. Each tool has its merits, yet Instapage stands out, fine-tuned for modern marketers needing immediate and dazzling results. We invite you to explore the endless possibilities with Instapage, taking the leap towards a new marketing horizon.