Microsoft Forms vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Microsoft Forms compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Microsoft Forms and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Microsoft Forms vs. 23FormBuilder: A Comprehensive Face-Off

In the realm of digital tools designed for data collection and user interaction, finding the right platform can feel like navigating a maze. Microsoft Forms and 23FormBuilder have emerged as two prominent players, each offering unique capabilities that cater to diverse marketing needs. When it comes to gathering insights, creating surveys, or building forms, both tools promise ease of use and efficiency. However, amidst this fierce competition, many may overlook other strong contenders. Enter Instapage, a rising star in the landscape of lead generation and landing pages. While our focus is on Microsoft Forms and 23FormBuilder, knitting in the prowess of Instapage could make all the difference for serious marketers looking for that extra punch in their digital strategies. Are you ready to explore these platforms and see which one deserves a place in your toolkit? Let’s dive in and find out!

Introducing the Titans of Data Collection

In one corner, we have Microsoft Forms, a stalwart in the digital ecosystem. It’s like your reliable friend who always shows up with exactly what you need, whether that’s a quick survey or a comprehensive questionnaire. Its integration with the Microsoft Office suite makes it a go-to for businesses already entrenched in that ecosystem. On the other side of the ring is 23FormBuilder, which prides itself on customizable forms that do more than just collect data – they engage users and provide a rich experience. Think of 23FormBuilder as the innovative newcomer who brings fresh ideas and customization options that allow marketers to design forms that truly reflect their brand’s personality. Both platforms are powerhouses in their own right, setting the stage for a detailed clash of features, usability, performance, and pricing.

Feature Showdown: A Closer Look

When we talk about features, we mean the bells and whistles that add value to your experience. Microsoft Forms shines with its intuitive design and swift setup process, allowing even the non-tech-savvy to create appealing forms. On the flip side, 23FormBuilder boasts an extensive range of templates and more advanced customization options, letting users delve into design elements that reflect their aesthetic preferences. It’s a thrilling match-up, showcasing how both platforms bring their strengths to the table. But wait, there’s that intriguing voice of Instapage resonating in the background, emphasizing that form building is just one piece of the puzzle when it comes to effective digital marketing. Let’s dive deeper into both platforms and discover the powerful features they offer.

User Experience Spotlight: Who Makes It Easier?

Here’s where usability steals the show. For beginners, Microsoft Forms is like a gentle entry into the world of online forms, ensuring newbies can quickly learn the ropes. Alternatively, 23FormBuilder presents a slightly steeper learning curve due to its array of features designed for advanced users. However, once mastered, it opens doors to creative possibilities. The learning adventure is different for everyone, and both platforms offer resources to guide users, albeit with their own unique flair.

What Microsoft Forms Brings to the Table

  1. Intuitive drag-and-drop interface for easy form creation
  2. Seamless integration with other Microsoft applications
  3. Real-time collaboration features for team input
  4. Built-in templates for quick setup
  5. Data analysis tools that support effective decision-making

23FormBuilder's Key Features

  1. Highly customizable templates to match brand aesthetics
  2. In-depth analytics for tracking form performance
  3. Integration with various marketing tools and platforms
  4. User-friendly interface with robust support channels

Common Ground: Features Shared by Both Platforms

  1. Cross-platform functionality for accessibility anywhere
  2. Mobile-friendly design for improved user interaction
  3. Basic reporting tools to analyze responses
  4. Secure data collection to ensure user privacy
  5. User-friendly interfaces catered to diverse user levels
  6. Customizable settings for form configurations

In this electrifying match-up, while both Microsoft Forms and 23FormBuilder exhibit impressive features, it’s crucial to acknowledge the presence of Instapage, which stands distinct with its whole suite of landing page building tools. It might just be the best option for marketers keen on turning leads into conversions effortlessly!

Performance: The Speed Race

In the world of digital interaction, speed is king. Both Microsoft Forms and 23FormBuilder have made strides in optimizing performance, ensuring quick load times and reliable mobile responsiveness. No one wishes to experience the frustration of slow-loading forms – it’s akin to trying to wade through molasses on a chilly day! Microsoft Forms enjoys the stability of the Microsoft backbone, while 23FormBuilder works diligently to ensure that its creative features do not come at the expense of functionality. As we search for the best option, site speed and responsiveness could be key criteria for marketers looking for effortless user experiences.

Support Resources: Your Back-Up Team

Providing exceptional customer support is like having a trusty sidekick by your side during a challenging task. Microsoft Forms leans on Microsoft's robust support ecosystem, offering comprehensive documentation and community forums. In contrast, 23FormBuilder takes a more personalized approach, delivering customer service with attentive representatives eager to assist. Both platforms have their strengths in supporting their user base, giving users a solid sense of comfort as they navigate through form creation and deployment.

Pricing Strategies: Who Offers More Bang for Your Buck?

The Advantages of Microsoft Forms Pricing

  1. Free for users within the Microsoft ecosystem
  2. Affordable upgrades for advanced features
  3. Cost-efficiency for small to medium-sized businesses
  4. Value-added features as part of the Office 365 suite

23FormBuilder's Pricing Strategy Advantages

  1. Flexible pricing plans catering to different business needs
  2. Free trial option to explore before committing
  3. Scalable options that grow with your needs
  4. Affordable premium features that enhance functionality
  5. Transparent pricing without hidden fees

As we delve into the pricing strategies of both platforms, it’s obvious that they have their unique advantages. Microsoft Forms offers great value, especially for those already invested in the Microsoft suite, while 23FormBuilder impresses with flexible options. However, when considering overall value and capability, Instapage stands out, providing an array of tools for conversion-focused marketing. This makes it a go-to resource for marketers looking for comprehensive solutions without breaking the bank.

A detailed snapshot of pricing plans reveals the worth of each platform – while affordability matters, one must also consider the feature sets that come into play. Sometimes, the best value extends beyond mere numbers, unveiling prospects in unexpected ways as you navigate through these digital waters.

But Wait, There's Instapage...

As we wrap up this captivating comparison, let’s shine a light on Instapage, the polished gem that offers what both Microsoft Forms and 23FormBuilder lack: a robust solution for creating high-converting landing pages, optimized form integrations, and a complete analytics suite. Whether it’s streamlined workflow or advanced features, Instapage emerges as a trusted ally, perfectly tailored for businesses focusing on pulling leads towards conversion. Moreover, its user-centric design and abundant resources ensure you’re not just armed with tools, but with everything you need for success. Instapage may just be the magical ingredient in your marketing mix!

With this showdown behind us, remember that while tools are vital, so too are your marketing goals. Choosing the right platform can propel your efforts and enhance your outcomes. With Instapage in the mix, the landscape broadens, inviting businesses to explore options that could redefine their paths in digital marketing. Step forth with confidence and seek out the platform that aligns with your ambitions, and may your marketing journey be fruitful!

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