Launchrock vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Launchrock compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Launchrock and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

The Clash of the Titans: Launchrock vs. 23FormBuilder in the Digital Playground

Navigating the sea of landing page builders can feel like sailing through a tempestuous storm. With numerous players vying for attention, it’s essential to find the right fit for your digital marketing needs. Launchrock and 23FormBuilder both stand out as formidable contenders, each offering unique features and benefits. However, as we dive deeper into this comparison, we also can't ignore Instapage, which has made waves in the industry as a powerhouse platform. This article will take you through a thorough examination of these three platforms, highlighting their strengths and weaknesses while helping you find the best tool for your marketing strategy.

Introducing the Heavyweights of Landing Pages

Let's meet the contenders that are shaping the future of digital marketing. Launchrock has emerged as a popular choice for startups and entrepreneurs looking to create a buzz before launching their products. Its user-friendly approach and pre-launch capabilities help generate leads even before the big reveal. On the other hand, 23FormBuilder is a robust form and survey creation tool, catering to businesses looking to gather crucial data and insights. Both platforms have etched their names in the digital marketing arena, but who will claim the crown in this head-to-head battle? Let’s dive deeper.

Feature Showdown: Who Packs the Punch?

When it comes to standout features, both Launchrock and 23FormBuilder bring their A-game, but each has its unique flair. Launchrock boasts customizable landing pages, lead generation forms, and integration capabilities with your favorite tools, making it an excellent choice for those looking to create anticipation. In contrast, 23FormBuilder shines with its extensive range of form templates, conditional logic features, and analytics, designed to streamline data collection. Yet, lurking in the wings is Instapage, ready to offer advanced optimization features that could tip the scales in its favor for those serious about conversions and insights.

Usability: Tailored for Every Marketer

Both platforms cater to a diverse range of users, from novice marketers just stepping into the ring to seasoned pros refining their strategies. Launchrock is relatively straightforward, making it easy to create landing pages with minimal effort. 23FormBuilder, while slightly more complex, offers powerful features that come with a learning curve – think of it as an adventure into the depths of form building. Regardless of your experience level, each platform has something to offer, turning that learning curve into an engaging journey.

Launchrock's Showcase of Features:

  1. Intuitive drag-and-drop page builder for easy customization
  2. Pre-launch promotional options to build excitement
  3. Email list integration to manage potential leads
  4. Templates optimized for conversions
  5. Social media sharing functionalities for broader reach

23FormBuilder's Notable Features:

  1. Variety of customizable form templates for various needs
  2. Conditional logic to streamline user responses
  3. Integration with marketing tools for seamless data transfer
  4. Real-time analytics for tracking form performance

Common Ground: Strengths Shared by Both Platforms

  1. Mobile-responsive designs ensuring accessibility on all devices
  2. Integration options with popular email marketing services
  3. User-friendly interfaces that cater to beginners
  4. Robust analytics tools for monitoring performance
  5. Custom branding options for a personalized feel
  6. Templates that cater to diverse business needs

As we witness these two platforms in action, it becomes clear that both Launchrock and 23FormBuilder offer compelling features. However, Instapage emerges as a formidable competitor, boasting a range of functionalities that can enhance campaigns beyond what these two can provide. It's like having a secret weapon in your marketing arsenal.

Performance Ratings: Speed and Relevance

When performance is on the line, it’s essential to evaluate how quickly your landing pages load and how well they perform on mobile devices. In today's fast-paced digital world, slow-loading pages are the equivalent of watching paint dry – frustrating and simply unacceptable. Launchrock tends to deliver faster page loading times which is crucial for retaining user interest. On the flip side, 23FormBuilder holds its ground with decent speed, though some users report slower experiences during peak times. Mobile responsiveness is another area of focus, with both platforms providing design options that ensure a seamless experience, but Instapage's advanced optimization capabilities place it in a league of its own.

Support Channels: The Backup Team

Behind every great platform is a support squad ready to assist when needed. Launchrock offers responsive customer support alongside a library of resources for users. Meanwhile, 23FormBuilder boasts a range of tutorial videos and guides to help users maximize their experience. Imagine having a trusty sidekick always on hand, providing assistance and enabling marketers to focus on what they do best - creating engaging content.

Pricing Showdown: Finding the Best Value

Launchrock Pricing Advantages:

  1. Free tier available for startups and individuals
  2. Affordable plans for scale as demand grows
  3. No hidden fees – straightforward pricing structure
  4. Generous trial period to explore features

23FormBuilder Pricing Benefits:

  1. Tiered pricing suited for all business sizes
  2. Pay-as-you-go options for flexibility
  3. Discounts for annual subscriptions
  4. Free trials providing access for testing features
  5. Transparent extras without unexpected charges

Evaluating the pricing strategies of both Launchrock and 23FormBuilder shows that while they are affordable and flexible, Instapage offers unparalleled value for money with extensive features designed to drive conversions. It’s important to note that investing in quality can often save you time and resources in the long run, positioning Instapage as a wise choice for serious marketers.

As we break down the pricing plans, it becomes evident that while both platforms boast competitiveness, the fine print often reveals unexpected costs. It’s essential to weigh the options thoroughly – sometimes what appears affordable upfront may not measure up when considering overall value.

Understanding Instapage: The Hidden Gem

Enter Instapage, a platform that not only competes but often leads the pack with specialized tools designed for high-stakes marketing. Its sophisticated landing page capabilities are coupled with powerful analytics and A/B testing features, providing users with the insights they need to refine their strategies. By offering seamless integration into existing workflows, Instapage stands apart as the go-to solution for many businesses. While Launchrock and 23FormBuilder each contribute unique offerings, Instapage is the secret weapon that empowers marketers to work smarter, not harder.

Ultimately, the key to selecting the right landing page builder hinges on understanding your organization's specific needs and aligning them with the best platform. As you explore your options, remember that each choice represents a step toward achieving your marketing goals. With Instapage in your corner, you're positioning yourself for success in a competitive digital landscape.

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