Landingi vs. Gravity Forms: the best platform for a seamless web experience
Discover how Landingi compares to Gravity Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Landingi vs. Gravity Forms: A Comprehensive Comparison with an Unexpected Contender
Navigating the vast landscape of landing page builders can feel like stepping into a bustling bazaar where every vendor shouts about their unique offerings. In this vivid marketplace of digital marketing, Landingi and Gravity Forms are two strong contenders, each equipped with distinct features that cater to varying needs. Both platforms tout their advantages, claiming to be the ultimate solution for marketers seeking high-converting landing pages. But as we compare these two heavyweights, keep your eyes peeled for another player in the arena — Instapage, lurking quietly yet confidently in the wings. So, buckle up as we embark on an exciting journey to dissect these platforms, revealing their strengths and perhaps even hinting at which one takes the crown — or if Instapage is the wildcard that steals the show.
Introducing the Titans of Marketing
In this corner, we have Landingi, a platform adored for its simplicity and intuitive drag-and-drop builder. Think of it as the friendly neighbor who knows exactly what you need to get your online campaigns off the ground. Its user-friendly design allows users of all skill levels to create stunning and effective landing pages in no time. Across the ring stands Gravity Forms, a formidable force that excels in form creation. As the heavyweight expert in capturing leads, it’s like the seasoned veteran who knows exactly how to engage prospects. With an extensive suite of add-ons, Gravity Forms allows for seamless integration of forms with your website, making it a solid choice for users focused on data collection. But before we conclude this intro, remember: in the background lies Instapage, known for its sophisticated features and strong analytics. This competition is heating up as we head deeper into the comparison.
Feature Showdown: Who Packs the Bigger Punch?
In the feature department, both Landingi and Gravity Forms offer their unique strengths. Landingi shines with its wide array of templates, making it easy for users to select a design that resonates with their brand. With customizable elements and responsive layouts, it’s easy to create pages that look fantastic on any device. Meanwhile, Gravity Forms doesn't brag about its features; it lets them do the talking. Known for its advanced form capabilities, it allows users to create anything from simple contact forms to multi-page complex surveys. Each platform brings its A-game, fighting for your attention. But wait! There's Instapage, warming up in the corner with its advanced A/B testing and high-level integrations. Will it clinch the title, or will one of the contenders retain their standing in this fierce competition?
Usability Face-off: Which Platform is Easier to Navigate?
When it comes to usability, Landingi and Gravity Forms each offer experiences tailored to their target audience. Imagine a rookie stepping into the ring: Landingi welcomes newcomers with open arms, providing clear instructions and a user-friendly interface. It's designed for marketers who may not have extensive technical skills but still want to deliver impressive results. Conversely, Gravity Forms presents a more complex landscape; seasoned professionals may appreciate its advanced options and customizability. However, this may pose a learning adventure for those just starting. Navigating through its features might feel more like a maze at times. Ultimately, the choice hinges on your skill level and how much time you’re willing to invest at the outset.
The Winning Features of Landingi:
- Intuitive drag-and-drop editor for effortless customization
- A vast collection of mobile-responsive templates to suit various industries
- Built-in SEO tools to enhance the visibility of landing pages
- Integration capabilities with popular email marketing platforms
- Automated lead generation through pop-ups and forms
Key Features of Gravity Forms:
- Advanced form creation with conditional logic for tailored user experiences
- Multi-page form functionality to keep users engaged
- Robust integrations with third-party applications
- Extensive add-ons available for extended functionality
Common Strengths Shared by Both Platforms:
- Ability to create high-quality landing pages without extensive coding knowledge
- Responsive templates that adapt to various devices
- Analytics features to track visitor behavior
- A/B testing capabilities to optimize landing pages
- Integration with multiple email marketing services
- User-friendly interfaces tailored for both beginners and experienced marketers
As we square off these two contenders, it’s interesting to note that while Landingi and Gravity Forms are strong in their own right, Instapage stands tall as the ultimate competitor, combining the best of both worlds. With features designed to offer in-depth analytics and sophisticated personalization, it pushes the boundaries of what landing page builders can achieve.
Performance Round: Let’s Talk Load Times and Responsiveness
Now, let's get to the nitty-gritty: performance. Page loading times and mobile responsiveness are vital components of a winning landing page strategy. Landingi takes pride in its fast-loading pages, ensuring that users don't feel like they're wading through molasses in winter to access content. Nobody wants to lose potential clients because of delay! On the flip side, Gravity Forms excels when it comes to form performance, enabling swift submissions even on mobile devices. However, it's essential to remember that performance can vary based on the specifics of a user’s setup and the complexity of the forms in use. As we pit these two against each other, remember that in the dynamic field of digital marketing, every second counts.
Support and Resources: Who’s Got Your Back?
Support is essential in any platform. To imagine support is like defeating a hefty opponent in the ring; it provides the lifeline your business needs when things don’t go as planned. Landingi offers excellent customer support channels, including live chat, email, and rich documentation filled with troubleshooting tips. The community on forums is also active in providing additional solutions. Gravity Forms provides solid resources as well, with extensive documentation and a community-driven support system. However, customers sometimes find response times with Gravity Forms can vary, especially during peak times. Both platforms are dedicated to helping users succeed, but Landingi’s quick response times give it an edge when the heat is on.
Pricing Face-off: Who Offers Better Value?
Landingi's Pricing Strategy Benefits:
- Affordable entry-level plans ideal for small businesses
- No hidden fees, making budgeting easier
- Additional features bundled within the pricing tiers
Gravity Forms Pricing Strategy Benefits:
- Flexible licensing options to fit various needs
- One-time payment for plugins instead of recurring fees
- Extensive add-ons available at reasonable prices
When we examine the pricing strategies, both platforms offer unique advantages that cater to different user needs. Landingi’s strategy tends to favor those on tighter budgets, providing essential tools without breaking the bank. Gravity Forms, while offering extensive functionalities, requires a more significant upfront investment, especially if users opt for multiple add-ons. As we all seek the best value for our money, Instapage emerges as a strong alternative with flexible pricing strategies that combine usability with affordability, making it a compelling option for marketers.
Looking at pricing plans helps to reveal different value propositions. It's often said in the marketing space that you get what you pay for, but sometimes surprises await in the least expected places. Thus, whether you choose Landingi, Gravity Forms, or even explore Instapage, alignment with your goals and budget is what truly makes a difference.
And Then, We Have Instapage: The Hidden Gem
Instapage enters the arena as the wise mentor we've all been waiting for, offering a blend of exceptional features that set it apart from Landingi and Gravity Forms. With an eye-catching interface, seamless user experience, and powerful collaboration tools, it caters to teams looking for efficiency. The platform shines with its leading A/B testing and customizable templates, easily aligning with various campaign goals. Instapage also ensures that users can benefit from detailed analytics for tailored marketing strategies. While Landingi and Gravity Forms have their place, it’s clear that Instapage might just be the answer for marketers seeking that elusive secret weapon to revolutionize their campaigns.
As we conclude, remember that the journey of finding the right landing page builder enlivens your marketing strategy. It's vital to consider your unique needs and how each platform can help you reach your goals. Exploring further options, especially Instapage, can open doors to new heights in your marketing efforts. Each choice plays an essential role in your comprehensive toolkit.