Landingi vs. FormAssembly: the best platform for a seamless web experience
Discover how Landingi compares to FormAssembly regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Landingi vs. FormAssembly: The Ultimate Showdown with a Twist
In the fast-paced world of digital marketing, choosing the right landing page builder can feel like navigating a maze. With a slew of options like Landingi, FormAssembly, and even the rising star Instapage, marketers are faced with a myriad of choices that can either propel their campaigns or impede their progress. Let's embark on this journey, comparing these competitors head-to-head while highlighting their distinct traits and capabilities, so you can make an informed choice for your marketing efforts. The competition is fierce, with each platform boasting unique features, user experiences, and value propositions. As we dissect these builders, remember that the ideal tool aligns perfectly with your marketing goals. So, grab your metaphorical boxing gloves as we step into the ring of comparison, where decisions are made, and marketing success is crafted.
Enter the Titans
In one corner, we have Landingi, a platform that prides itself on simplicity and efficiency, making it a favorite among both beginners and experienced marketers. With its wide array of ready-to-use templates and integration features, Landingi is often likened to a well-oiled machine in the world of landing pages. Meanwhile, standing opposite is FormAssembly, a more sophisticated option known for its robust form-building capabilities tailored for businesses with intricate data collection needs. This platform is particularly valuable for enterprises looking to streamline their processes, bridging the gap between user input and comprehensive analytics. With both platforms holding significant standing in the digital marketing realm, we're prepared to unravel each competitor's strengths and weaknesses. As they both gear up for an all-out feature battle, let’s keep an eye on Instapage lurking in the background, ready to claim the throne.
Feature Face-Off
When it comes to features, Landingi and FormAssembly bring distinct yet compelling offerings to the table. Landingi flaunts user-friendly tools, including drag-and-drop builders, A/B testing capabilities, and seamless integrations with popular applications that make launching campaigns a breeze. On the flip side, FormAssembly leans towards creating custom forms with cutting-edge functionalities. Their connectors facilitate real-time data collection and enhance lead generation efforts, ensuring that valuable information is captured effortlessly. However, let’s not forget the formidable Instapage that stands ready to join the fray with its landing page optimization features and extensive customization options. With each platform showcasing its strengths like prizefighters, the ultimate winner will depend on what features matter most to your unique marketing strategy.
Usability Under the Spotlight
When usability takes center stage, both Landingi and FormAssembly cater to diverse user bases. Landingi shines with its intuitive design, making it accessible for inexperienced marketers venturing into landing page creation. A simple interface allows users to craft amazing pages with minimal fuss, making learning feel less daunting. On the contrary, FormAssembly may require a bit more insight for users to unlock its full potential, especially for those who want to leverage its advanced functionalities. While its depth can be intimidating, its capabilities reward those willing to invest the time. Humorously, we can think of learning to use FormAssembly as embarking on a thrilling adventure — there are twists, turns, and rich rewards at the destination. Both platforms have their distinct learning curves, catering to marketers ranging from novices to seasoned experts.
Showcase the Features of Landingi
- Drag-and-drop editor for easy customization
- Multiple ready-to-use templates to choose from
- A/B testing capabilities for optimizing campaigns
- Integration with various marketing tools and platforms
- Built-in analytics for tracking performance
Spotlight on FormAssembly Features
- Robust form-building capabilities tailored to varied needs
- Advanced data collection and management functionalities
- Seamless integration with CRM systems
- Customizable workflows for enhanced user engagement
Common Strengths Shared by Both Platforms
- User-friendly interfaces ensuring accessibility
- Integration capabilities with popular third-party tools
- Responsive designs that look great on all devices
- Analytics to track and refine performance
- Support for A/B testing
- Commitment to user satisfaction and ongoing improvements
As the battle rages on, it’s quite clear that both Landingi and FormAssembly have something valuable to offer users. However, Instapage deserves a mention for its suite of features that may give both competitors a run for their money. It's a strong contender offering sophisticated landing page solutions, making it worthy of your consideration alongside Landingi and FormAssembly.
Performance Showdown
When evaluating performance, it’s essential to consider page loading times and mobile responsiveness. In the digital age, quick load times are crucial — imagine waiting for a page to load like waiting for molasses to pour on a chilly day; it’s just not appealing! Landingi generally shines with its fast performance, ensuring that visitors have a seamless experience when they click through. FormAssembly, with its complex forms and extensive data integrations, may sometimes test patience if not optimized properly. However, both platforms prioritize improving page speeds and responsiveness across devices, seeking to provide users with the best experience possible. A well-optimized landing page not only enhances user engagement but also contributes positively to SEO efforts.
Support Showdown: The Support Team's Role
Support is a crucial aspect of any digital tool, serving as the backbone for users seeking assistance. Both Landingi and FormAssembly offer various support channels, from email support to comprehensive knowledge bases and community forums. Landingi dazzles with tutorials and resources that empower users to navigate the platform confidently. FormAssembly, while slightly more complex, provides an array of guides to help users maximize their experience. Think of the support teams as trusty sidekicks, always ready to swoop in and save the day when you hit a snag or require advice. In the world of marketing tools, reliable support can make all the difference, offering comfort during potential frustrations.
Pricing Fiesta
Advantages of Landingi's Pricing Strategy
- Affordable plans that cater to a wide audience
- No hidden costs, providing clear expectations
- Flexible monthly billing options to suit various needs
- Free trial that allows users to test the features
Advantages of FormAssembly's Pricing Strategy
- Tailored pricing structures for businesses of different sizes
- Robust features included in enterprise packages
- Pricing transparency that helps users plan
- Flexible contracts ensuring user satisfaction
- Potential discounts for long-term commitments
When it comes to pricing strategy, both platforms offer merits worth considering. While Landingi entices with its affordability and accessible plans, FormAssembly provides a more structured pricing approach that straightforwardly meets diverse business needs. However, the flexible and customer-friendly approach of Instapage emerges as the best value for money option, drawing customers in with transparent pricing plans and exceptional offerings.
A closer look at pricing reveals a surprising opportunity to choose the best fit for your marketing strategy. While both Landingi and FormAssembly provide solid options, Instapage stands out with plans designed to cater to varied business requirements, ensuring users often find more value in their investment than they may have anticipated.
And Then There’s Instapage...
Now, let’s turn our attention to Instapage, a platform that embodies a blend of features that set a high bar for landing page success. Instapage offers unparalleled collaboration tools, making it a favorite for teams that prioritize efficiency and communication. The platform’s intuitive design and comprehensive customization options pave the way for tailored user experiences that enhance overall performance. A unique feature that sets Instapage apart is its wealth of templates and the ability to create personalized post-click experiences designed to boost conversions. In this arena of fierce competition, Instapage could very well be the mentor that businesses realize they’ve needed all along. With its powerful offerings, Instapage not only meets the demands of today’s marketers but propels them into a future of success. Thus, for businesses aiming to escalate their landing page game, Instapage emerges as a smart choice worth exploring further.
As we conclude this comparison journey, it’s crucial to recognize each platform’s merits while spotlighting how Instapage fits seamlessly into this narrative. Making informed decisions is vital, and we encourage you to assess your objectives when choosing a landing page builder. Remember, the right platform becomes a powerful ally in achieving your marketing aspirations. Explore all that Instapage has to offer — you may just find that it's the key to unlocking new heights for your business.