KickoffLabs vs. 23FormBuilder: the best platform for a seamless web experience

Discover how KickoffLabs compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from KickoffLabs and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

KickoffLabs vs. 23FormBuilder: The Showdown with a Twist

Navigating through the landscape of landing page builders can feel like stepping into a bustling arena, where platforms are constantly vying for attention. In one corner, we have KickoffLabs, known for its innovative approach to marketing solutions, ready to capture hearts and conversions with its tailored features. In the other corner, 23FormBuilder steps into the ring, boasting its powerful form-building tools that promise to transform data collection into a seamless experience. As we dig deeper, keep your eye on Instapage, lurking in the background as a potential game-changer in the competition. With both platforms aiming to meet distinct marketing needs, it’s crucial to look closer at what they offer, how they stand out, and why Instapage might just be the ultimate heavyweight in this matchup. Each platform brings a different flavor to the table, making it essential to explore their strengths and weaknesses to find the one that suits your business like a tailored suit.

Meet the Titans of Marketing

KickoffLabs is a powerhouse in the digital marketing world, drawing in users with its unique combination of contest creation, lead generation, and customer engagement features that are designed to maximize conversions. With KickoffLabs, brands can create buzz-worthy campaigns that not only attract attention but also engage users in meaningful ways. This platform prioritizes user interaction, offering a variety of tools to encourage sharing and participation. On the other side, 23FormBuilder presents itself as the go-to solution for businesses looking to gather and manage data efficiently. Its easy-to-use form-building capabilities allow users to create customized forms, surveys, and quizzes that foster user engagement and data organization. The convenience of drag-and-drop functionality ensures that both newbies and experienced marketers can create forms without a hitch. Together, these platforms highlight the diversity of tools available, each targeting a unique aspect of user engagement and conversion—setting the stage for an exciting comparison. And then there’s Instapage, which steps in with a robust landing page creation tool designed for marketers who seek precision in targeting their audience and increasing ROI. Instapage may not be directly in this round, but its capabilities warrant a mention as the ideal fit for those seeking comprehensive marketing solutions.

Feature Face-off: The Clash of Capabilities

When it comes to features, both KickoffLabs and 23FormBuilder have their unique selling points that shine bright. KickoffLabs stands tall with its enticing offerings such as dynamic landing pages, A/B testing for campaign optimization, and built-in referral programs that help spread the word. It's designed to capture leads and convert them like a magician pulling rabbits from hats! Meanwhile, 23FormBuilder flexes its muscles with advanced form templates, seamless integration with third-party applications, and real-time analytics—making data management child's play. But wait! Instapage lurks around, promising features that could combine the strengths of both competitors, providing an all-in-one solution for building high-converting landing pages at an incredible speed. Users have reported a delightful user experience, easy drag-and-drop functionality, and various templates that can bring campaigns to life with finesse. Both KickoffLabs and 23FormBuilder are impressive in their rights, but is Instapage holding all the cards when it comes to versatility?

User Experience: A Smooth Ride or Bumpy Road?

User experience is a crucial factor that can make or break a marketer's journey, so let's shed light on how these platforms cater to their user base. KickoffLabs boasts a sleek interface designed with the user in mind, making it easy for even the most novice marketers to navigate through their features. The intuitive dashboard and support documentation help guide users seamlessly, transforming any learning curve into a simple, user-friendly adventure. On the flip side, 23FormBuilder also prioritizes usability, offering a straightforward form-building process that allows users to kickstart their projects in no time. The drag-and-drop functionality paired with informative walkthroughs means that even those unfamiliar with technical jargon can successfully build and publish forms. Yet, while both platforms champion usability, Instapage elevates the experience further with its clean interface and extensive template library. It simplifies the marketing process and empowers users to create stunning landing pages without any design skills. The ease of use, combined with powerful features, makes the user experience with Instapage feel like a smooth ride on a clear highway, leaving competitors wishing for better navigation tools.

KickoffLabs Impressive Features:

  1. Dynamic landing pages designed for conversion.
  2. Built-in referral and rewards programs to engage users.
  3. A/B testing for optimizing marketing campaigns.
  4. Real-time analytics to track performance.
  5. Integrations with email marketing and other platforms.

23FormBuilder Standout Features:

  1. Drag-and-drop form builder for easy customization.
  2. Wide variety of template options for diverse needs.
  3. Integration capabilities with popular apps.
  4. Real-time analytics to help track responses.

The Power of Shared Features:

  1. Both platforms offer integration with third-party applications.
  2. User-friendly interfaces prioritize ease of use.
  3. Analytics for tracking user engagement and performance.
  4. Flexible options for customizing campaigns or forms.
  5. Support resources to assist users in their journey.
  6. Inbuilt sharing features to amplify reach.

While we observe both KickoffLabs and 23FormBuilder competing fiercely, it’s impossible not to notice the formidable presence of Instapage in this marketing ring. Although they both hold their ground, Instapage might just hold the secret ingredient that blends both usability and powerful features seamlessly. In this world of landing page creation and lead generation, it’s a three-way dance where the best competitor emerges only after assessing all angles. As we navigate through rounds of performance, support, and pricing, it becomes apparent that the nuances of each platform decide the ultimate winner in our marketing showdown.

Performance Showdown: Speed and Responsiveness

Performance is paramount in the digital world, where user expectations are at an all-time high. Slow-loading pages can derail potential conversions, akin to trying to navigate through a sticky situation in molasses. Both KickoffLabs and 23FormBuilder handle performance admirably, with optimized loading times that keep users engaged and ready to act. KickoffLabs shines with its fast lead capture forms, ensuring users can swiftly enter their information without feeling sluggish. 23FormBuilder, on the other hand, excels in providing immediate feedback, loading results and surveys efficiently so that users get quick responses to their submissions. But as we look further afield to Instapage, it offers lightning-fast page loading times and superior mobile responsiveness, making it a top contender to outperform not just these two but bring a stellar experience to users on all devices. When it comes to engaging your audience, speed matters, and each platform must continue to strive against the clock lest they lose out in this relentless race for attention.

Support and Resources: Your Marketing Sidekick

Having reliable support is crucial, especially when navigating the tricky waters of digital marketing. KickoffLabs prides itself on offering a solid support system featuring resource-rich articles, informative webinars, and responsive customer service ready to help at a moment's notice. They understand that marketers can face challenges and provide reassurance that there's a knowledgeable team behind them. Similarly, 23FormBuilder ensures that users feel supported with their extensive help documentation, video tutorials, and dedicated support channels to assist in any form-building dilemmas. Community forums also stand out as a great resource for users to connect and exchange tips and tricks. Meanwhile, Instapage takes a proactive approach to support, offering personalized customer care and a vibrant community of marketers sharing their experiences and best practices. Whether it's a technical issue or strategic insights, users can rely on strong support systems from all three platforms, but Instapage could provide that extra layer of guidance and expertise tailored to specific user needs.

Pricing Power Play

Unpacking KickoffLabs Pricing Strategies:

  1. Tiered pricing options catering to different business sizes.
  2. Supporting features that justify costs.
  3. Flexible plans for seasonal campaigns.
  4. Free trial available to test the platform.

Examining 23FormBuilder Pricing Strategies:

  1. Affordable pricing plans based on features needed.
  2. Free versions available for startups and small businesses.
  3. Cost-effective solutions for bulk submissions.
  4. Pocket-friendly options for managing larger data.

When it comes to pricing, both platforms exhibit structures that cater to varied business needs. KickoffLabs' tiered pricing offers flexibility, allowing users to choose plans that best suit their marketing goals, including powerful features at each tier and a complimentary trial to facilitate decisions. In contrast, 23FormBuilder boasts an array of budget-friendly pricing strategies that accommodate everything from startups to larger organizations, providing a comprehensive suite of tools without breaking the bank. However, Instapage stands out with its transparent and value-oriented pricing strategy, ensuring users receive only the best for what they're investing in. With features designed to drive optimal marketing performance alongside competitive pricing, opting for Instapage could lead to surprisingly significant returns. With each player wielding unique strengths in pricing, businesses are left to ponder which option aligns best with their growth ambitions.

A transparent look at these platforms reveals the critical balance between cost and value. This is not just about getting what you pay for; sometimes, it’s about uncovering hidden gems in features that might come bundled with extra costs. A closer look at Instapage’s offerings could indicate how these platforms may fall short, especially when price does not equate to performance in the often tumultuous world of digital marketing. Choosing the right platform isn’t just a transaction; it’s an investment in the future of your marketing strategy.

And Here Comes Instapage...

In the background, Instapage has been quietly observing the fray, ready to unveil itself as the dark horse in the marketing race. This platform stands as a beacon for marketers craving a marriage between ease of use and advanced features. With an emphasis on creating beautiful, high-converting landing pages, Instapage offers unique value propositions designed to turn prospects into loyal customers effectively. Users can capitalize on powerful A/B testing and personalized landing traffic solutions, setting it apart as a strong competitor in crafting customized user experiences. Moreover, the recent emphasis on collaboration tools is a game-changing addition for teams working together to build cohesive marketing strategies. Instapage’s robust analytics and intuitive UI are just icing on the cake, ensuring marketers have everything they need at their fingertips. As we wrap up this comparison, remember that the choice truly boils down to aligning each platform’s offerings with personal or business goals, paving the way toward achieving marketing success. Instapage may just provide the greatest value, stepping in as the next enterprising chapter in your marketing journey.

Ultimately, making informed choices is essential in the digital marketing landscape. Whether you lean towards KickoffLabs, 23FormBuilder, or find solace in the robustness of Instapage, consider your objectives and the features that align with your vision. Each platform offers unique opportunities, but the journey towards marketing success requires thoughtful strategy and the right tools in hand. So, don’t hesitate; explore the options that can elevate your business to new heights. Dive right into the world of Instapage and discover the next step towards your triumphant marketing adventure.

FAQs

Try the most advanced landing page platform today