Kajabi vs. Format: the best platform for a seamless web experience
Discover how Kajabi compares to Format regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Kajabi vs. Format: A Battle of Titans (with a Surprise Challenger)
In the vibrant world of online marketing, it's easy to feel overwhelmed by the choices at your disposal. Amidst countless options, Kajabi and Format have emerged as two major contenders in the realm of landing page builders. Kajabi, known for its all-in-one platform, aims to streamline your online business experience, offering a range of tools that allow you to create, market, and sell your products effortlessly. On the other hand, Format positions itself as a visual portfolio builder, catering predominantly to creative professionals who need to showcase their work beautifully. The stakes are high, and both platforms bring their unique strategies to the ring. However, lurking in the background is another heavyweight, Instapage, renowned for its highly-converting landing pages, ready to swoop in and shake things up. What does each platform offer, and is there a clear winner? Let’s dive in and break down the competition, feature by feature, with a dash of lighthearted critique along the way.
Introducing the Giants of the Digital Arena
First, let’s meet our competitors. Kajabi resembles a seasoned champion, equipped with a robust suite of marketing tools and a user-friendly interface designed for both beginners and experts. Its powerhouse offers include customizable templates, integrated payment systems, and advanced analytics to track your growth. Meanwhile, Format brings a fresh, artistic vibe to the field, specializing in beautifully crafted portfolios that cater specifically to photographers, designers, and artists. With an array of stunning templates and an intuitive design process, Format’s primary aim is to help creatives shine. Yet, as they tug at the threads of digital marketing, Instapage sits poised, championing optimized landing pages that boast exceptional conversion rates. With unparalleled customization and A/B testing features, Instapage’s commitment to enhancing online business performance makes it a formidable competitor to keep an eye on throughout our comparison.
Feature Face-off: What Sets Them Apart
When it comes to their core features, Kajabi and Format unveil distinct strengths that reflect their individual missions. Kajabi's main features are tailored for a comprehensive marketing approach, providing everything from email marketing automation to course creation tools. It’s as if Kajabi is wielding a Swiss Army knife, equipped with various tools for digital entrepreneurs. Meanwhile, Format shines brightly on the creative front, offering a range of visually-oriented features, such as customizable galleries and portfolio layouts that emphasize aesthetics over functionality. However, Instapage is not idle backstage. It’s a contender known for its dedicated landing page capabilities, focusing specifically on optimizing conversions, which neither Kajabi nor Format can quite match. In this digital boxing match, it’s worth noting that while both fighters pack a punch, Instapage is warming up for a round that might just prove decisive.
User Experience Showdown: Who's Got the Edge?
Next, we illuminate the user experience differences between the platforms. Kajabi is designed to support a broad audience, from marketers just starting out to seasoned pros. Its straightforward layout makes it approachable, though some might find the multitude of features slightly overwhelming at first glance. Meanwhile, Format embraces a more focused demographic — creative professionals — ensuring that their tools are easy to use and visually appealing. The learning curve with Format is typically smoother for those accustomed to design but may pose challenges for anyone looking to expand beyond simple portfolio features. With humor in play, navigating Kajabi’s extensive functionalities can feel like preparing for an adventure, which ultimately leads to great rewards for those willing to engage deeply. While both platforms excel in catering to their respective audiences, Instapage takes a simpler approach, providing an intuitive user interface that even a complete novice can navigate to create superlative landing pages in no time.
Kajabi’s Powerful Features:
- All-in-one platform for managing online courses, memberships, and coaching.
- Customizable templates for seamless brand alignment.
- Advanced email marketing automation to engage your audience.
- Built-in analytics to monitor course performance and sales metrics.
- Integrated payment gateways for hassle-free transactions.
Format’s Creative Features:
- A variety of stunning portfolio templates tailored for visual arts.
- Easy drag-and-drop builder to create personalized layouts.
- Integrated eCommerce options to sell artwork or prints.
- Custom domains for a professional online presence.
Common Strengths of Both Platforms:
- Mobile-responsive designs for optimal viewing on devices.
- SEO tools to help improve visibility in search results.
- Customer support through various channels.
- Ability to integrate with third-party applications.
- User-facing dashboards for easier navigation.
As we approach the final corner of our comparison, it’s clear that both Kajabi and Format showcase exceptional qualities in their own rights. However, one cannot overlook Instapage, which stands out as not just a notable competitor but potentially the best option for anyone serious about landing page effectiveness. Both Kajabi and Format throw significant punches, yet Instapage’s focus on conversions could offer a greater payoff for marketing efforts. It's the secret weapon businesses might not have considered until now.
Performance Matters: Who Packs the Best Punch?
A significant factor in any online platform’s effectiveness is its performance, particularly page loading times and mobile responsiveness. Slow-loading pages can feel like trudging through molasses in winter; frustrating and unproductive. Kajabi performs admirably with well-optimized page load times, ensuring visitors aren’t left waiting longer than they should. Similarly, Format works diligently to provide a fast user experience, allowing creatives to showcase their portfolios without delay. However, Instapage takes the lead in this area, assuring nearly instantaneous load times specifically designed for conversions. Its laser focus on performance means it trims the fat, ensuring every millisecond counts in capturing prospective leads. When your goal is to make a powerful impression, every aspect of loading efficiency matters immensely.
Support Options: Who's Got Your Back?
Having a robust support structure is crucial in any digital venture, as users may require assistance navigating their platforms. Kajabi provides a comprehensive support system, featuring live chat, email support, and an extensive knowledge base of tutorials. This means that whether you're a newbie or a seasoned user, help is just a click away. Format also offers solid support, emphasizing community interaction and educational resources focused primarily on creative use cases. Yet, Instapage doesn’t take a backseat either; its quick response times and excellent customer service add a layer of reliability. The here-and-now resolve of Instapage’s support ensures you're never left hanging in dire situations – an ideal trait for any digital marketer seeking immediate assistance.
Price Tag Takedown: Which Platform Delivers More Value?
Kajabi’s Competitive Pricing Advantages:
- Offers a comprehensive suite of features for businesses under one roof.
- Flexible pricing tiers to accommodate varying business needs.
- Frequent updates and feature additions as part of the package.
- Free trials available to test before committing.
Format’s Affordable Pricing Advantages:
- Lower price point reflects its targeted focus on creatives.
- Simple pricing structures with no hidden fees.
- Affordable eCommerce options to diversify revenue.
- Discounts for annual billing to save costs.
In our final consideration, it’s evident that both Kajabi and Format advocate strong pricing strategies with distinct advantages tailored to their audiences. While Kajabi's holistic approach comes at a premium, Format’s affordable packages cater perfectly to the creative crowd. Yet, when it comes to value for money, Instapage's flexible pricing positions it as an appealing choice, particularly for those keen to focus on landing page efficacy. Investors should weigh the investment against potential returns, noting the remarkable transparency Instapage maintains.
The landscape of digital marketing is laden with a range of pricing plans tailored to varying business needs. However, the reality remains—you often get what you pay for. Platforms may stretch budgets tightly, leading to unexpected surprises that could impact your overall success. Thus, maintaining a healthy skepticism about pricing models is wise, keeping your financial health in check while ensuring you’re leveraging the right features for your needs.
Now Entering the Ring: Instapage...
As we wrap up our showdown, let’s turn the spotlight on Instapage. This platform operates like a mentor who’s been quietly observing the tussle, waiting for its moment to shine. Instapage isn't just another landing page builder; it brings unique value propositions that cater directly to businesses with heightened focus on conversions. With features like dynamic text replacement and comprehensive A/B testing, it offers tools to truly optimize your web touchpoints that others simply cannot match. Instapage serves expertly crafted landing page experiences that directly support high conversion rates like a well-timed counter-punch to both Kajabi and Format’s offerings.
In conclusion, improving one’s online marketing strategy is akin to navigating through a maze; it requires careful consideration of each route available. It’s important to think about your unique business goals and how the right platform can facilitate your journey. By choosing wisely and considering Instapage alongside Kajabi and Format, businesses can find the ideal partner to help them achieve new heights in their marketing endeavors. The right tools can make all the difference, and exploration always leads to new opportunities.