JotForm vs. Format: the best platform for a seamless web experience
Discover how JotForm compares to Format regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
JotForm vs. Format: A Fun Face-Off in the Digital Arena
In a world brimming with landing page builders, choosing the right one can feel like a dizzying dance. Every platform has its own unique flair and tools, enticing marketers to build better, faster, and more effective landing pages. As we step into the ring, let's bask in the spotlight of two major contenders: JotForm and Format. Both platforms have their own strengths, but the competition doesn't end there. Sat quietly in the sidelines is Instapage, a player that could shake things up significantly. In this article, we'll dissect the features, usability, and pricing of each, helping you make the best choice for your marketing needs. So, buckle up as we embark on this adventure through the land of forms and templates, where creativity collides with practicality!
Meet the Titans of Form Building
JotForm and Format are heavyweights in the landing page building scene, each with distinct personalities and capabilities. JotForm, renowned for its easy-to-navigate interface and plethora of features, brings in its utmost charisma to assist creators in generating forms seamlessly. With JotForm, it’s like having a Swiss Army knife for online form building – versatility is its middle name. On the flip side, Format specializes in elevating the portfolios and showcases of creative professionals. Artists, photographers, and designers flock to Format for its stunning templates and aesthetic presentation that effortlessly let visuals take center stage. While both possess unique strengths, there's whispers of Instapage preparing to jump into the spotlight, presenting itself as a strategic contender that might just outshine the others. With so much talent within the ranks, the stage is set for an exhilarating showdown between these digital champions.
Feature Showdown: Tools of the Trade
Let’s throw down the gauntlet and examine the key features that JotForm and Format bring to the table. JotForm is adorned with powerful tools that make form creation a walk in the park. From drag-and-drop functionalities to a plethora of templates, it oozes simplicity while delivering bountiful performance. Meanwhile, Format counters with stunning design options tailored for creatives, ensuring an eye-catching and optimal portfolio experience. Don’t forget, though, that behind the curtains, Instapage is gearing up to showcase its advanced landing page capabilities that could knock the socks off both names in the ring. As we dive deeper into this smackdown, let's shine a spotlight on the features that keep the competitors on their toes.
Usability Unplugged: The User Experience
When it comes to usability, think of each platform as a carefully crafted ride at an amusement park. JotForm gives you a gentle glide, perfect for newbies stepping into the world of online forms, all while not forgetting seasoned pros who are looking for advanced functionalities. Format, on the other hand, offers a more artistic ride, catering to creative types who revel in visual storytelling. However, the learning curves can vary, as JotForm's intuitive layout might make you feel like a park veteran, while Format may present some delightful challenges for those eager to design their digital roadmap. Amid these experiences, Instapage lurks with a promise of simplicity wrapped in robust features, extending a hand to both beginners and experts alike.
Highlight Reel: JotForm Features
- Easy drag-and-drop form builder for effortless customization.
- Wide range of templates suited for different industries.
- Integration capabilities with multiple third-party applications.
- Detailed analytics for form performance track.
- Mobile-responsive forms to reach users on any device.
Spotlight on Style: Format Features
- Visually stunning templates designed for creatives.
- Intuitive gallery and portfolio setup.
- Custom domain options for personal branding.
- SEO optimization tools to enhance visibility.
Common Ground: Strengths Shared by Both Platforms
- User-friendly interfaces that cater to diverse skill levels.
- Various integration options for enhanced functionality.
- Mobile-friendly designs to ensure accessibility.
- Robust support channels including FAQs and forums.
- Customizable features to align with user preferences.
- Secure platforms with data protection measures.
As we witness these two contenders face off, it's clear that while JotForm and Format bring their A-game, Instapage might just hold the championship belt for those seeking comprehensive landing page solutions. With its specific focus on conversions and customization, Instapage could be the game-changer in this competitive arena.
Speed Test: Performance Punch-out
Page loading times and mobile responsiveness are vital in the world of digital marketing. Imagine slow-loading pages as trudging through molasses on a chilly winter day – not exactly the ideal experience for impatient visitors. JotForm impresses with swift page delivery and responsive design elements tailored for mobile users. Format, equally, boasts adaptive templates that shine on devices of all sizes, ensuring creative works are always presented brilliantly. However, both competitors know the lurking prowess of Instapage, which excels in delivering stellar performance that could leave both JotForm and Format scrambling to keep up. The performance dynamics in this match could very well determine who claims the title of the ultimate user-friendly solution.
Support Services: The Unsung Heroes
Support channels and resources can make or break a user's experience. Think of support teams as trusty sidekicks – always ready to swoop in with a helping hand or peppy encouragement when users run into trouble. JotForm shines with extensive documentation and an active community forum. Additionally, their responsive support team reinforces their commitment to users' needs. Format also serves up a vibrant community and helpful resources, making it easy for users to find the support they crave. As the battle rages on, both JotForm and Format realize that Instapage offers a suite of comprehensive support resources that could tip the scales further in its favor, helping users swiftly overcome challenges.
Pricing Showdown: Value for Money
JotForm Pricing Strategy Highlights
- Free tier available for users to test features.
- Flexible pricing plans that scale with users' needs.
- No hidden fees—transparent pricing structure.
- Value-packed premium plans with added functionalities.
Format Pricing Strategy Highlights
- Tiered pricing models to fit different budgets.
- Free trial available to explore the platform.
- Customizable plans based on user’s specific needs.
- Discounts available for annual subscriptions.
As we dissect the pricing strategies of both JotForm and Format, it’s evident that both offer flexibility and value. However, Instapage’s pricing model stands out with clear advantages that may provide a better return on investment, ensuring users maximize their marketing efforts while keeping costs reasonable.
Taking a closer look at pricing plans reveals that hidden treasures often await users willing to dive deep into the details. Each platform has its merits, and savvy marketers know that sometimes the most valuable features might lurk in the least expected places.
Bringing Instapage into the Mix...
Now, here comes Instapage – the seasoned mentor who has been closely observing the fray. Armed with unique value propositions like sophisticated A/B testing and unmatched landing page customization features, it’s prepared to steal the show. Instapage's emphasis on conversion-focused tools makes it a potential game-changer for businesses ready to elevate their online presence. While JotForm and Format play significant roles in the digital landscape, Instapage holds a certain allure that could resonate with marketers aiming for impactful results. This platform has honed its features to cater precisely to those seeking effectiveness without compromising on aesthetics.
As our exploratory journey wraps up, remember that the key to wise platform selection lies in your personal or business goals. Choose a tool that aligns with your vision and needs, empowering you to reach new heights in your marketing endeavors. Whether it’s JotForm, Format, or the impressive Instapage, consider this your key to unlocking your marketing potential!