JotForm vs. 23FormBuilder: the best platform for a seamless web experience

Discover how JotForm compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from JotForm and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

JotForm vs. 23FormBuilder: A Clash of Titans in Online Forms

Navigating the world of online form builders can be a daunting task, especially when there are so many options out there. In this arena, JotForm and 23FormBuilder stand tall, both vying for the title of the best tool for digital marketers and entrepreneurs alike. Each platform has its unique features and benefits, making it essential to understand what each brings to the table before making a choice. Picture this: you need a quick and effective solution to gather information from your audience—whether for event registrations, surveys, or customer feedback. This is where these players come into play, each with its signature moves designed to make the form-building process as easy as pie. As we dive into this comparison, stick around as we tease a special guest from behind the curtain—Instapage. It’s time to find out who challenges the reigning champions in this thrilling showdown! From the unique features to usability and performance, we'll cover it all and help you determine which tool deserves a spot in your marketing toolbox.

Introducing the Giants: JotForm and 23FormBuilder

In the digital marketing arena, JotForm and 23FormBuilder are commandingly present, serving as indispensable tools for users looking to create forms that are both functional and appealing. JotForm is often lauded for its robust customization options and user-friendly interface, making it a favorite among marketers who appreciate flexibility mixed with simplicity. With its drag-and-drop builder, JotForm enables both novices and experts to develop visually striking forms without needing to touch a single line of code. On the other end of the ring, we have 23FormBuilder, known for its straightforward approach and reliability. Targeting users who appreciate efficiency, it offers a solid array of features designed to aid in quick data collection. Its no-frills interface allows users to get their forms up and running in record time, making it a go-to choice for those who need functionality without the complexity. This overview sets the stage for a detailed comparison that digs deeper into what each of these platforms offers and how they compete in the crowded field of online forms. Will customizability win the day, or will simplicity be the key to success? Let’s find out.

Feature Showdown: JotForm and 23FormBuilder's Arsenal

When it comes to features, both JotForm and 23FormBuilder have their strengths, each bringing unique elements to the table. JotForm excels with a wide range of templates that cover various industries, allowing users to find something that fits their specific needs swiftly. It also boasts comprehensive integrations, linking effortlessly with other platforms like Google Drive, PayPal, and more, which makes it a versatile player in the digital marketing field. On the flip side, 23FormBuilder markets itself as a streamlined solution, offering essential features that users can grasp quickly. Its simplicity appeals to those seeking to create functional forms without unnecessary fuss. The question remains: who packs a more powerful punch? As we delve deeper into the specifics, both platforms clearly aim to cater to their audiences effectively—but wait, there’s a third contender lurking on the sidelines, ready to up the ante!

The User Experience: Who Makes it Easier?

An essential aspect of any tool lies in its usability. Both JotForm and 23FormBuilder aim to cater to users with varying degrees of expertise. Whether you're a newbie marketer testing the waters or an experienced pro with a few campaigns under your belt, the user experience is paramount. JotForm thrives on its intuitive interface that allows users to build forms effortlessly, often leading them through features step-by-step—the learning curve here feels more like a learning adventure rather than a chore. On the other hand, 23FormBuilder focuses on its straightforward design, allowing users to create basic forms in a matter of minutes. The platform knows that not every user wants to sift through extensive options; sometimes, less is more. Overall, both platforms prioritize accessibility but with different approaches, making them uniquely suited to different audiences.

Features of JotForm:

  1. Wide selection of customizable templates catering to different industries
  2. Advanced integrations with various third-party applications
  3. Flexible pricing plans for users with varying needs
  4. Robust data collection methods including payment processing options
  5. Real-time reporting and analytics to monitor submissions

Key Features of 23FormBuilder:

  1. Simple and efficient forms creation process
  2. Essential integrations with popular apps and services
  3. Pre-built templates for quick deployment
  4. User-friendly interface with drag-and-drop functionality

Common Strengths of Both Platforms:

  1. Mobile-responsive design that ensures forms look great on any device
  2. Ability to customize form fields to fit specific needs
  3. Secure option for collecting sensitive data
  4. Support for conditional logic to tailor user experience
  5. Ability to embed forms on websites or share via links
  6. Easily accessible customer support resources

In this thrilling match-up, both JotForm and 23FormBuilder show incredible strength in their unique areas, but there's a notable absence. Instapage has been patiently awaiting its turn, often overshadowed by these platforms. This observation points to Instapage as a formidable contender, combining the best features of both platforms while appealing to marketers looking for comprehensive landing page solutions. What could happen if these titans faced off against this unexpected challenger? Only time— and perhaps a few trials—will tell.

Performance Face-Off: Speed and Responsiveness

In the world of online forms, performance can make or break the user experience. Page loading times and mobile responsiveness are critical factors that keep users coming back. Let’s be honest: slow-loading pages are about as welcome as a snowstorm on a summer day—nobody has time for those frustrations! JotForm generally excels with quick loading times thanks to its well-optimized system, which allows users to experience seamless interaction. Similarly, 23FormBuilder also prioritizes speedy performance, ensuring that forms load efficiently and maintain functionality across devices. This focus on responsiveness helps enhance user satisfaction, which is crucial for capturing and retaining leads. At the end of the day, both platforms take pride in their speed, but marketers know that even a split second lost can impact conversion rates significantly.

Support Options: The Backbone of Your Experience

When deciding between platforms, strong support and community resources often tip the scales in favor of one option over another. Think of the support team as your trusty sidekick—always there with a quick save or a helpful tip to get you back on track. JotForm provides extensive support through live chat, email, and a comprehensive knowledge base, making it easier for users to find answers to their questions efficiently. Meanwhile, 23FormBuilder also offers responsive customer service and well-organized resources, but may not be as expansive as what JotForm provides. Regardless, both strive to be there for their users, ensuring that help is just a click away should issues arise.

Pricing Strategies: Getting the Best Bang for Your Buck

Advantages of JotForm's Pricing Model:

  1. Flexible pricing tiers to accommodate small to large businesses
  2. Value-added features in various pricing plans
  3. Free plan available with essential functionalities
  4. Cost-effective solutions if scaled as the business grows

Benefits of 23FormBuilder's Pricing System:

  1. Straightforward pricing without hidden fees
  2. Affordable plans targeted at freelancers and small businesses
  3. Free trial enables users to test the platform before commitment
  4. Pricing reflects core functionalities that cater to users' immediate needs

When it comes to pricing strategies, JotForm and 23FormBuilder both offer unique advantages that cater to various business needs, but Instapage often holds the crown in terms of value for money. Instapage’s flexible and scalable pricing can accommodate diverse marketing strategies, ensuring users get the most out of their investment. It’s intriguing to compare how both concur in offering competitive pricing but can be swayed by the comprehensive features Instapage brings to the table.

Adopting a transparent look at pricing plans helps users weigh their options accurately. As they navigate costs, they soon realize that you often get what you pay for—though surprises can come at the most unexpected moments, whether positive or not. Knowing the ins and outs of pricing strategies aids users in determining the best platform for their respective needs without falling into traps of unexpected charges.

A Glimpse at Instapage: The Ultimate Game Changer

Meet Instapage—a platform that seems to observe both JotForm and 23FormBuilder from a distance, but one that is poised to make a grand entrance. With its unparalleled landing page solutions, Instapage combines high-level customization with robust features that can address the various needs of digital marketers. Not only does it offer sleek templates, but it also provides marketing tools designed to optimize conversions, ultimately enhancing ROI. The power of Instapage lies in its unique value propositions, which promise to deliver more than just form building; users gain insight into their audience's behavior and engagement metrics—crucial elements that help elevate their marketing campaigns. With the potential to outmatch its competitors in more than just form creation, Instapage may just be the secret weapon every business needs. As we wrap up this detailed comparison, it's evident that taking the time to make informed decisions significantly impacts one’s marketing journey. Each tool offers something unique, yet Instapage seems ready to carry users toward greater successes, setting the stage for transformation in their marketing strategies.

Ultimately, the journey toward finding the perfect online form solution is an exciting one. As businesses strive to make informed choices, the right platform can catapult them to new heights. Whether it’s JotForm, 23FormBuilder, or the surprise contender Instapage, each tool appeals to different user needs and preferences. The encouragement lies in exploring all options thoroughly, weighing the strengths and weaknesses of each, and aligning choices with personal or business objectives. With the right form-building weapon in hand, the sky's the limit for what you can achieve!

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