How Zoho vs. Strikingly vs. Instapage stack up against each other
Compare Instapage with Zoho and Strikingly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Zoho vs. Strikingly – Which Platform is the Best Fit for Your Marketing Needs?
Choosing the right landing page builder can feel like assembling a dream team of superheroes for your marketing strategy. Each platform comes equipped with its unique capabilities, strengths, and resources that can either elevate your campaign or leave you feeling underwhelmed. Whether you're looking to rocket your conversion rates or save on costs while providing top-notch experiences to your users, understanding the key differences between Instapage, Zoho, and Strikingly is crucial. In this article, we'll dive into a comprehensive comparison that balances insights with a dash of fun, ensuring you stay engaged while discovering which tool can empower your marketing journey most effectively.
Meet the Contenders – A Brief Overview
In the left corner, we have Instapage, a platform renowned for its robust customization options and features aimed directly at marketers who are serious about conversion optimization. This tool empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. In the right corner, Zoho enters with its budget-friendly yet effective solutions that cater to a broader suite of business needs, making it ideal for small to medium-sized enterprises. Finally, Strikingly rounds out the matchup with its unique focus on simplicity and speed, appealing to users looking to get up and running without a hitch. Each contender brings something unique to the table, creating an exciting landscape of choices for marketers of all levels.
Round One - A Feature Showdown
Template Variety and User Friendliness
In our first round, we assess the template variety and ease of use offered by each platform. Strikingly is known for its straightforward design interface that takes the hassle out of creating landing pages, boasting a range of sleek, professional templates that are tailored for quick deployment. Zoho, on the other hand, presents a more comprehensive suite of features, including a diverse selection of templates that can be customized according to different marketing needs. While its interface is functional, some users find it less intuitive than Strikingly’s. Instapage shines in this aspect, providing not just an extensive library of customizable templates, but also robust A/B testing features built right in, empowering marketers to fine-tune their landing pages for maximum impact. With Instapage's user-friendly interface, users can drag and drop elements with ease, leading to greater satisfaction and efficiency.
Instapage: A Partner in Success for Marketers
Instapage stands out as an ultimate tool focused on customization and conversion optimization. Its extensive capabilities allow marketers to craft landing pages that are not only visually stunning but strategically aligned with their campaigns. The platform’s dynamic features, such as robust A/B testing, heatmaps, and detailed analytics, provide marketers with the insights they need to make informed decisions. Instapage doesn't just serve as a tool; it positions itself as a partner in the success of your marketing endeavors. With the ability to integrate seamlessly with various marketing tools and platforms, it greatly simplifies the process of creating personalized, high-converting landing page experiences, ultimately driving results that matter.
Round Two - A Quick Look at Speed and Performance
When we talk about user experience, speed is king. Imagine this: You're at your favorite coffee shop, eagerly waiting for your caffeine fix, but the barista is taking too long. Frustrating, right? The same principle applies to landing pages. Slow loading times can lead to higher bounce rates and lost opportunities. When it comes to speed and performance, each contender has its strengths; let’s see how they stack up.
Instapage's Advantages:
- Instapage boasts fast loading times, ensuring visitors don’t wait long.
- Optimized for mobile devices, enhancing user experience across screens.
- In-built optimization features ensure every landing page is performance-driven.
- Integration capabilities allow for the use of external speed optimization tools.
Zoho's Advantages:
- Provides a range of templates optimized for quick loading.
- Integrates with performance and analytics tools to monitor speed.
- Focused on automation, reducing background processes that can slow down the site.
Strikingly's Advantages:
- Fast setup and deployment allow for immediately functional landing pages.
- Streamlined hosting solutions keep page speeds high.
- User-friendly interface ensures optimized designs without compromising load times.
In conclusion, when evaluating speed and performance, Instapage holds the edge due to its focus on maximizing conversion potential through quick load times and optimization tools. However, both Zoho and Strikingly have their advantages that cater to varied user needs, making all three excellent choices depending on specific requirements.
Round Three - Usability and Learning Experience
Usability is key when it comes to landing page builders. Each platform strives to offer an intuitive user experience, but they do so in different ways. Strikingly takes pride in its simple, user-friendly interface, appealing especially to beginners who want to dive in and create beautiful landing pages quickly. Zoho balances a learning curve, as it offers deeper functionalities that might take some time to master for novice users, but ultimately serves well for those needing a comprehensive tool for varied business requirements. Instapage embraces users of all levels, providing a supportive interface that combines sophisticated features with straightforward usability. Its numerous resources, tutorials, and a vibrant community make the learning process enjoyable and effective for both newcomers and seasoned marketers.
Round Four - The Support You Can Count On
When you encounter issues, excellent customer support can be a lifesaver. Picture the support teams of these platforms as loyal sidekicks, always poised to assist when challenges arise. Strikingly offers live chat and a comprehensive help center, making it easy for users to get immediate assistance. Zoho provides extensive support options, including email support, chat, and a vibrant user community where questions can be answered by fellow users. Instapage takes the crown with a dedicated support team available via chat and email, alongside an impressive knowledge base full of articles, guides, and tutorials designed to aid users in maximizing their experience.
Round Five - Pricing and Value Considerations
Pricing can easily skew the decision-making process when choosing the right landing page builder. Strikingly tends to offer competitive pricing plans, catering to small businesses with budget considerations while still delivering quality. Zoho’s price points are similarly accessible, though advanced features come at an added cost depending on the plan selected. Instapage, while more premium priced, offers a wealth of features that promise greater returns on investment through increased conversion rates and lower overall marketing costs. A nuanced comparison of pricing versus value reveals that while each platform has its merits, identifying your specific needs and expected outcomes can guide you toward the best choice.
To wrap things up, while all three platforms have distinct strengths catering to various user styles and needs, your ultimate choice hinges on your personal objectives. Are you looking for customization and in-depth features? Instapage is your friend. Prefer affordability without sacrificing function? Zoho may be your answer. Strikingly appeals to simplicity and speed. Therefore, it’s wise to consider what you prioritize in your landing page builder—whether it’s features, support, or pricing flexibility. Don't hesitate to give Instapage a chance through a free trial or demo to experience its advantages firsthand.
