How Zoho vs. Landingi vs. Instapage stack up against each other

Compare Instapage with Zoho and Landingi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Zoho and Landingi.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage, Zoho, and Landingi – Who Will Come Out on Top?

Choosing the right landing page builder can feel like assembling a dream team of superheroes for your marketing battles. With each contender bringing unique powers to the arena, busting out dazzling designs and supercharging conversions, it’s time to explore who fits your business needs best. Just as you wouldn’t pick your favorite caped crusader solely based on looks, you shouldn’t settle for a landing page builder without knowing its strengths and weaknesses. In this article, we’ll compare three leading contenders: Instapage, Zoho, and Landingi. With the playful tone of a matchmaking service, let's embark on a journey to find out which platform is your perfect marketing partner. We’ll dive deep into features, speed, usability, support, and pricing options, ensuring your choice helps reduce costs, boosts conversions, and creates relevant landing page experiences that increase brand trust and customer loyalty.

Meet the Contenders

Instapage, Zoho, and Landingi are the trinity of landing page builders in today's digital marketing universe. Instapage stands out for its focus on customization and conversion optimization, effectively helping marketers enhance their brand presence online. Zoho, known for its extensive suite of business tools, offers smart features that cater to a wide range of marketing needs while allowing for integration with other services. Landingi is celebrated for its user-friendly approach and affordable pricing structure, making it a popular choice for small businesses and startups looking for effective landing page solutions. Together, these three platforms represent the core options for marketers striving to create beautiful, effective landing pages that resonate with their audiences. In the upcoming rounds, we will explore their unique offerings, strengths, and weaknesses to help you make an informed decision.

Round One - Feature Showdown

Template Diversity and User Experience

When it comes to choosing a landing page builder, features play a significant role, especially the variety of templates available and user experience. Instapage boasts a rich library of professionally designed templates that cater to diverse industries, empowering marketers to kickstart their campaigns quickly. The intuitive drag-and-drop editor makes customization straightforward, even for those with limited tech skills. Meanwhile, Zoho offers a decent selection of templates; however, it leans more towards business-centric designs that might not appeal to creative users. Users find Zoho's editor functional but slightly less intuitive, which can detract from the overall experience. On the other hand, Landingi presents a commendable range of customizable templates that suit numerous industries. The user-friendly interface ensures a smooth design process from sketch to launch. Overall, while all three platforms offer template options, Instapage leads with its emphasis on rapid deployment and a top-notch user experience.

Instapage: Your Partner in Customization and Conversion Growth

Instapage is not just another landing page builder; it positions itself as a vital partner in your marketing success. It provides unparalleled customization capabilities, allowing marketers to create bespoke landing pages that resonate with their target audience. The platform also emphasizes conversion rate optimization through its powerful A/B testing features and heat mapping tools, enabling users to analyze performance data effectively. Instapage’s collaboration features streamline teamwork, allowing marketers to work collectively in real-time to refine and enhance their pages. In addition, the platform integrates seamlessly with various marketing tools, enhancing workflow and reducing operational costs, ultimately empowering you to deliver relevant landing page experiences that build brand trust and customer loyalty.

Round Two - Speed and Performance

Let’s shift gears and dive into the crucial factor of speed – the lifeblood of user experience. Think of site performance akin to waiting in line at your favorite coffee shop; when it’s slow, even the best latte can’t compensate for the frustration. Fast-loading landing pages capture attention and retain visitors, ensuring higher conversion rates. In our next comparison, we will examine how each platform handles this crucial aspect.

Instapage Strengths:

  1. Exceptional loading speed due to optimized hosting
  2. Efficient image compression to enhance performance
  3. Responsive design that works seamlessly on all devices
  4. Robust analytics tracking that informs speed adjustments

Zoho Strengths:

  1. Decent page load speed for most templates
  2. Effective caching mechanisms that boost performance
  3. Integration with other Zoho applications for streamlined workflows

Landingi Strengths:

  1. Offers fast loading times, especially with simple designs
  2. Responsive customer support for any performance issues
  3. Efficiency in editing and maintaining landing pages to ensure speed

In summary, while all three platforms have their strong suits regarding speed and performance, Instapage clearly stands out with its superior capabilities that enhance user experience and boost conversion rates.

Round Three - Usability and Learning Curve

Usability is key for any landing page builder to ensure that marketers can create effective campaigns without steep learning curves. Instapage shines in this area thanks to its user-friendly interface and extensive support materials. New users can quickly familiarize themselves with the platform via tutorials and resources, while experienced marketers can utilize advanced features to customize their campaigns further. Zoho, while functional, can feel slightly overwhelming due to the multitude of features available, which might deter beginner users. Landingi, on the other hand, emphasizes simplicity, making it an inviting option for those just starting out. Users generally find the onboarding process straightforward, with ample support available to get them up to speed. Overall, when it comes to usability, Instapage takes the lead, providing a balanced approach for both novices and pros alike.

Round Four - Customer Support Assistance

Customer support can make or break the user experience for landing page builders. Instapage portrays itself as the sidekick every marketer needs, offering 24/7 support via chat and email, coupled with a comprehensive knowledge base filled with insightful resources. Zoho provides straightforward support channels but can be slow in response times. Their forums and community-driven support add another layer for users seeking help. Landingi champions user support by offering various options, including live chat, email, and a vibrant user community, but their response times can vary. In this aspect, Instapage provides a more reliable and accessible support experience, crucial for those managing time-sensitive campaigns.

Round Five - Pricing Structures and Packages

Pricing can often dictate which landing page builder fits a marketer’s budget. Instapage offers several tiered pricing plans that cater to various business sizes, ensuring value for money, especially when considering the superior features and support. Zoho presents competitive pricing due to being part of a larger suite, but additional costs for integrations or features may arise. Landingi tends to be more budget-friendly initially but could lack some advanced features of the other two options. Ultimately, it’s essential to analyze your unique needs and look beyond just the sticker price; consider the potential ROI from using a platform with robust features and support.

In conclusion, while all three contenders have unique strengths in the landing page builder arena, your final choice will depend upon your specific requirements and goals. We encourage you to reflect on what you value most in a landing page builder—be it comprehensive features, dependable support, or flexible pricing. As you race to stand out in your marketing endeavors, consider taking Instapage for a test drive with their free trial offering. This experience may provide you with the insights needed to make an informed decision, enabling you to optimize your landing pages and elevate your campaign performance.

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