How Zoho vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Zoho and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Zoho vs. FormKeep – The Ultimate Landing Page Showdown
Choosing the right landing page builder is akin to assembling the ultimate superhero team to tackle your marketing challenges. Each contender brings unique strengths to the table, ready to help you tackle low conversion rates and high advertising costs. In this showdown, we will explore how Instapage, Zoho, and FormKeep hold up against each other in the epic quest for optimizing landing pages. It's not just about aesthetics; it's about driving results and delivering amazing experiences for potential customers. As you read on, you'll discover the powerful features of each contender, all while considering how Instapage empowers marketers to reduce costs, grow conversions, and elevate brand trust and loyalty. Get ready for a comprehensive comparison that balances information with a light-hearted tone to ensure your landing page adventure is as enlightening as it is enjoyable.
Meet the Heavy Hitters of the Landing Page Arena
The landscape of landing page tools is diverse, with each platform aiming to corner the market on conversion optimization. Instapage stands out as a leader in the industry, renowned for its robust features and dedication to empowering marketers. Meanwhile, Zoho has carved a niche with its comprehensive suite of integrated tools, appealing to businesses seeking a unified experience. FormKeep, on the other hand, positions itself as a user-friendly solution that simplifies the form submission process, making it ideal for small businesses and entrepreneurs looking for ease of use. Each of these platforms claims to offer unique benefits, prompting marketers to evaluate their options carefully. As we dive deeper, we’ll gain greater insight into how these contenders measure up against one another in various aspects that matter most to you as a marketer.
Round One - Feature Smorgasbord
Template Diversity and User-Friendly Experience
In the realm of landing page builders, features often make or break the user experience. Zoho boasts an ample selection of templates designed to cater to various industries. Users can expect a blend of creativity and functionality, making it easy to whip up pages quickly. However, while Zoho offers numerous templates, some users find the interface slightly overwhelming, especially those who are not as tech-savvy. Instapage, on the other hand, truly excels in this area by providing an impressive assortment of customizable templates, making it easier for marketers to align their landing pages with their brand identity. This means that even those with minimal design skills can create beautiful, high-converting landing pages in no time. FormKeep is recognized for its straightforward templates, seamlessly enabling users to embed forms on their landing pages. It's a simple, effective solution, perfect for those focused primarily on capturing leads. Still, it might lack advanced customization options that more sophisticated marketers desire.
Instapage: Your Trusted Partner for Customization and Conversions
When it comes down to customization and conversion optimization, Instapage emerges triumphantly. With an arsenal of flexible design capabilities, Instapage allows marketers to tailor their landing pages precisely to their objectives. The platform's advanced A/B testing features enable users to experiment with various layouts, content, and calls to action, ensuring that every element aligns with their audience’s preferences. This intense focus on conversion rates helps marketers achieve their goals faster and more efficiently. Moreover, Instapage integrates seamlessly with analytics tools, providing insights that empower users to refine their strategies over time. Thus, for marketers aiming to deliver highly relevant experiences that not only grow conversions but also enhance brand credibility and customer loyalty, Instapage is the go-to solution.
Round Two - Speed and Performance
Just as you wouldn't want to wait too long for your coffee, loading speed is a crucial aspect of landing page performance that can make or break user experience. A fast-loading page keeps potential customers engaged and reduces bounce rates significantly. In this round, we evaluate how well each platform performs under the pressure of speed and responsiveness.
Instapage Benefits:
- Remarkable loading speeds that enhance user experience.
- Optimized for mobile devices, ensuring seamless performance.
- Automatic image optimization that reduces load times.
- Built to handle high traffic without compromising performance
Zoho Benefits:
- Solid speed performance, especially with static pages.
- Integrated caching solutions that improve load times.
- Responsive design ensures pages load well on all devices
FormKeep Benefits:
- Pages that load quickly with minimal scripts.
- Simplicity means less bloat, which promotes faster speeds.
- User-friendly forms that reduce strain on load times
In conclusion, while all three landing page builders have something to offer in terms of speed and performance, Instapage clearly stands out. Its commitment to delivering lightning-fast landing pages ensures that users not only retain visitors but also convert them effectively.
Round Three - Usability and Learning Curve
Usability is often the deciding factor for marketers when choosing a landing page builder. Each platform fosters an encouraging atmosphere, welcoming beginners while also offering advanced tools for seasoned marketers. Zoho boasts an intuitive user interface that may initially appear complex but ultimately rewards users with comprehensive controls as they become more knowledgeable. Instapage shines here as well; its drag-and-drop builder means even those with basic tech skills can create stunning pages effortlessly. Meanwhile, FormKeep focuses on simplicity and clarity, providing a razor-sharp learning curve for users looking to get up and running quickly without feeling overwhelmed. Overall, the journey towards mastering any of these platforms is smooth, and each caters to different types of users, ensuring that marketers of all levels can achieve success.
Round Four - Customer Support Heroes
In the world of landing page builders, customer support is akin to having a trusty sidekick always ready to lend a hand. Instapage sets itself apart by offering comprehensive customer support through a range of channels, including live chat, email, and an extensive knowledge base filled with resources. Zoho also provides solid customer support with email assistance and community forums, although some users have noted response times could be improved. FormKeep, while offering email support, is limited in live options but still creates a supportive environment through a vibrant user community. No matter which platform you choose, the presence of solid support from these platforms amplifies the user experience.
Round Five - Pricing Structures and Value for Money
When it comes to pricing, each platform presents unique plans tailored to different marketing needs and budgets. Instapage offers transparent pricing tiers, allowing users to choose options that best align with their goals. This flexibility extends to features, making it easy to justify the costs based on return potential. Zoho provides lower price points, however, there can be additional costs for advanced features, which may add up. FormKeep takes a more straightforward approach, with pricing based primarily on form submissions, making it budget-friendly for those with lighter needs. Ultimately, while each platform presents competitive pricing, Instapage’s robust features justifiably position it as a valuable investment for marketers serious about boosting conversion rates.
To wrap it up, while Instapage, Zoho, and FormKeep each have their unique strengths, the right choice largely hinges on your distinct marketing objectives and budget considerations. Instapage emerges as a front-runner for those focused on delivering tailor-made landing page experiences that drive transformation. Consider taking Instapage for a spin with their free trial to experience the difference for yourself!
