How Zoho vs. Beaver Builder vs. Instapage stack up against each other

Compare Instapage with Zoho and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Zoho and Beaver Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Zoho vs. Beaver Builder – The Battle for Landing Page Supremacy

Choosing a landing page builder is like assembling your dream team for a high-stakes game. You want the best players who can not only score but also support your whole strategy. In this arena, Instapage, Zoho, and Beaver Builder are the top contenders, each with unique strengths. This article is designed to guide you through a thorough comparison of these three platforms, helping you find the best fit for your marketing goals. From customizable templates to performance metrics and customer support, we will explore every critical aspect of these landing page builders. Buckle up as we navigate through features, pricing, and the overall user experience—that’s sure to make the process informative yet enjoyable for marketers of all stripes.

Introducing Our Heavyweight Contenders

In the left corner, we have Instapage, renowned for its top-notch customization options and stellar conversion optimization tools. It empowers marketers to cut costs, improve conversions, and create engaging landing page experiences that foster brand trust and customer loyalty. Then we have Zoho, a robust platform known for its suite of digital tools designed to cater to businesses of all sizes. Zoho combines CRM integration with landing page functionalities, offering a broader scope for users who are already immersed in its ecosystem. Lastly, we have Beaver Builder, a WordPress plugin that gives users flexibility and control to create stunning landing pages. Though it lacks some of the advanced features of Instapage, its drag-and-drop interface makes it an attractive option for WordPress users. These three platforms may be rivals, but they each bring something unique to the table, setting the stage for an engaging comparison.

Round One - Features Showdown

Template Variety and User-Friendliness: A Comparison

When it comes to templates, the variety and ease of use should be a priority for any marketer. Instapage takes the lead with a rich library of professionally designed templates that can be easily customized to match your branding. The intuitive drag-and-drop interface ensures that you can set up a landing page quickly, without needing extensive technical know-how. Zoho, meanwhile, provides a decent range of templates; however, some users find the customization options somewhat limited compared to Instapage. What sets Zoho apart is its seamless integration with other Zoho tools, making it a logical choice for existing users of its suite. Beaver Builder stands out for WordPress aficionados, offering a flexible interface and a slew of templates that you can tweak according to your needs. Although it might not have as many features tailored specifically for landing pages, its flexibility paired with the WordPress ecosystem opens up many possibilities. Overall, while all three tools offer solid options, Instapage's features may resonate most compellingly with those focused on conversion.

Instapage: The Master of Customization and Conversion

Instapage goes beyond simply providing templates; it empowers users with a suite of advanced tools designed for customization and conversion optimization. With features like A/B testing, heatmaps, and analytics, marketers can effectively track performance and make data-driven decisions to fine-tune landing page experiences. Additionally, Instapage's dynamic text replacement enables personalized user experiences, which can significantly boost conversion rates. By positioning itself as a partner in marketing success rather than just a landing page builder, Instapage proves to be a formidable player in this competitive arena. The ease of use combined with sophisticated capabilities makes it a top choice for marketers aiming to maximize their return on investment.

Round Two - Speed and Performance

Website speed directly impacts user experience, and as any marketer knows, slow loading times can lead to lost opportunities. Picture waiting in a long line for your favorite coffee; every second you stand there might chisel away at your excitement, and the same principle applies to users waiting for a webpage to load. Instapage excels in this department, ensuring that landing pages load quickly, keeping users engaged right from the start. Great user experience is crucial for maintaining visitor interest and driving action.

Instapage Advantages:

  1. Instapage’s optimized infrastructure ensures rapid page loading.
  2. Pages created with Instapage are responsive, improving performance across devices.
  3. Advanced caching mechanisms further enhance speed.
  4. Seamless integration with various marketing tools boosts overall performance.

Zoho Advantages:

  1. Zoho offers good reliability, ensuring decent loading times.
  2. Cloud-based architecture aids in consistent performance.
  3. Integration with other Zoho applications can improve operational efficiency.

Beaver Builder Advantages:

  1. Offers robust performance as part of the WordPress ecosystem.
  2. Optimized loading times with efficient coding practices.
  3. Ability to use caching plugins for added performance.
  4. Customizable settings allow adjustments for speed enhancements.

In conclusion, when it comes to speed and performance, Instapage shines brightly within its category. While all three platforms have their merits, Instapage's architecture and optimizations clearly provide an edge, making it the ideal choice for marketers who value quick loading times and impressive performance. Investing in a tool that prioritizes these aspects can significantly elevate the overall user experience.

Round Three - Welcoming Usability

Usability is essential when selecting a landing page builder, as it affects the time and effort required to create an effective landing page. Instapage prides itself on user-friendly design, ensuring that even those without technical skills can navigate the platform with ease. The drag-and-drop editor simplifies the page-building process, making it accessible for users of all backgrounds, from beginners to seasoned professionals. Zoho's platform is relatively intuitive, but its myriad features might overwhelm newcomers. However, for users already familiar with Zoho's tools, the transition is smoother. Beaver Builder’s WordPress integration offers a straightforward experience, as it lets users leverage the familiar WordPress interface. Although it requires a bit more of a learning curve compared to Instapage, its flexibility and functionalities could eventually lead to advanced mastery. Overall, while all three platforms offer a degree of usability, Instapage stands out for its intuitive features that cater to a broader audience.

Round Four - The Support Team

Customer support can make or break your experience with a tool. It's imperative to have reliable assistance when you need help. Instapage offers robust support through various channels, including live chat, email, and an extensive knowledge base. Real-time assistance means you won’t be left hanging during critical moments. Zoho’s customer support is comprehensive, but response times can vary based on user reports. Beaver Builder provides a helpful community forum and documentation, but it lacks dedicated support channels like live chat. All three platforms have made strides in offering adequate support, yet Instapage’s immediate assistance options render it a top pick for those who prioritize responsive help.

Round Five - Pricing and Value for Money

When it comes to pricing, all three platforms adopt different structures. Instapage’s pricing can reflect its advanced features, with the potential for a higher total investment. However, this cost translates into better conversion rates, leading to long-term savings. Zoho's pricing is competitive and can be advantageous for users already invested in its suite of tools, which integrates nicely together. Meanwhile, Beaver Builder offers a one-time payment option that can be appealing for users who prefer to avoid ongoing subscription fees. It’s crucial to evaluate these pricing structures against the features and value provided, ensuring you’re making the best choice for your unique needs while recognizing that Instapage still provides unparalleled benefits.

In wrapping up this showdown, while Instapage, Zoho, and Beaver Builder have their strengths, the choice ultimately lands on your specific needs and goals. Whether you prioritize features, support, or budget flexibility, there’s a suitable option for every marketer. We encourage you to consider what’s most important to you in a landing page builder and, if you’re ready to level up your marketing game, giving Instapage a trial run could be your best move forward.

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