How Zoho vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Zoho and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Zoho vs. 23FormBuilder – The Showdown for Landing Page Supremacy
Choosing the right landing page builder can feel like assembling a superhero team where each member has unique powers tailored for specific tasks. You wouldn't just pick the most famous hero; you’d look for the one that aligns best with your mission. In the world of digital marketing, Instapage, Zoho, and 23FormBuilder stand out as formidable contenders, each vying for the attention of marketers seeking enhanced conversion rates and effective branding strategies. As we dive into this comparison, we want to equip you with insights that will empower your marketing efforts, just like a trusted sidekick would support a superhero in saving the day. The ultimate goal? A more relevant landing page experience that builds brand trust, fosters customer loyalty, and boosts conversion rates efficiently. So, buckle up as we explore what each platform brings to the table and how Instapage can particularly help marketers cut costs and grow conversions through its specialized features.
Introducing the Contenders: Who Are They?
Let’s get to know our three main competitors in this landing page arena: Instapage, Zoho, and 23FormBuilder. Each platform has carved a niche in the digital landscape, heralding its merits for marketers around the globe. Instapage, with its focus on tailor-made landing pages and conversion-optimized designs, positions itself as more than just a builder; it's a partner in achieving successful online marketing strategies. On the other hand, Zoho, known for its extensive suite of business tools, integrates landing page functionalities within a broader ecosystem, appealing to those searching for an all-in-one solution. Meanwhile, 23FormBuilder shines with customizable forms and a straightforward interface, making it an appealing option for those primarily focused on lead generation through forms. Each contender brings charisma and unique strengths to the competition, appealing to different types of marketing needs and strategies.
Round One: Feature Showdown
Template Variety and User-Friendliness – A Close Look
When it comes to features, especially the variety of templates and ease of use, the competition is fierce. Instapage is renowned for its extensive library of pre-designed landing page templates that can be fully customized. Users appreciate not just the aesthetic appeal but also the optimized structure geared toward conversions. Zoho, while it includes landing page capabilities, tends to focus on integration with its other tools which might limit dedicated landing page designer functionalities. Conversely, 23FormBuilder shines with a user-friendly design emphasizing form creation, letting users quickly generate and integrate forms into their landing pages but potentially sacrificing template variety for ease. Each platform has distinct offerings tailored to different user needs. However, the ease with which marketers can transform their visions into compelling web pages is paramount, and here, Instapage often stands out.
Instapage: A Champion in Customization and Optimization
Instapage positions itself as a leader in the realm of landing page customization and conversion optimization tools. It empowers marketers to create beautifully designed and highly relevant landing pages with ease. Features like A/B testing, adaptive text replacement, and real-time collaboration enable users to fine-tune their landing pages effectively. Instapage isn't just a tool; it's a partner designed to reduce costs, grow conversions, and deliver relevant landing page experiences that significantly enhance brand trust and customer loyalty over time. The platform's analytics provide deep insight into user behavior, which is crucial for making informed decisions and optimizing campaigns. By prioritizing such optimization capabilities, Instapage allows businesses to get the most bang for their buck, which is vital in today's competitive landscape.
Round Two: Speed and Performance
Imagine entering your favorite café; you’re greeted with a long queue, and your heart sinks a bit. Just like a bustling coffee shop, the speed of landing page loading can drastically affect user experience. Nobody enjoys waiting around for a page to load, especially when their attention could be captured elsewhere. This correlation between page speed and user satisfaction is industry-known, as users are likely to abandon pages that take too long to load. As we explore the performance stats of Instapage, Zoho, and 23FormBuilder, marketers should keenly consider these implications on user behavior and conversions.
Instapage Advantages:
- Optimized for blazing-fast loading times to enhance user experience.
- Mobile-responsive designs ensuring excellent performance across all devices.
- Built-in analytics for tracking speed-related performance metrics.
- Consistently updated infrastructure to maintain high uptime and reliability.
Zoho Advantages:
- Integration with Zoho Suite can streamline overall operations.
- Decent loading speeds, although not as optimized for landing pages specifically.
- Flexible hosting options, promoting varied use cases for different industries.
23FormBuilder Advantages:
- Faster loading times for forms, enhancing user interaction and engagement.
- Simple interface conducive to quick setup and deployment.
- Integration-friendly with various platforms and services.
In evaluating the speed and performance of these three landing page builders, it's clear that Instapage leads the charge. While Zoho holds its ground with decent performance and 23FormBuilder excels in speed with form functionality, the optimized infrastructure of Instapage delivers users a seamless experience that can significantly enhance conversion potential.
Round Three: User-Friendliness and Learning Curve
Diving into the usability and learning curve across our contenders reveals a landscape designed for all user levels. Instapage boasts an intuitive drag-and-drop interface that welcomes beginners while offering sophisticated features for advanced users. This dual accessibility makes it a strong candidate for those wanting to learn the ropes of landing page creation without feeling overwhelmed. Similarly, Zoho extends an inviting interface, but users may benefit more from its other tools, which could require a bit of a learning curve. In contrast, 23FormBuilder offers a straightforward setup, making it a favorite among those solely focused on form integration. Regardless of your starting point, these platforms are designed to morph you from a novice to a well-versed user, ensuring that each provides the resources needed to enhance your crafting skills.
Round Four: Customer Support Heroes
Picture the customer support offered by these platforms as loyal companions ready to assist at a moment's notice. Instapage excels with its robust customer support that includes live chat, email, and a wealth of knowledge base articles to help users navigate any challenges. Zoho's support system provides a range of options, including comprehensive webinars and community forums, though direct support responses might not be as instantaneous. Meanwhile, 23FormBuilder offers email support and an FAQ section that, while effective, could benefit from more extensive community support avenues. The difference in responsiveness and accessibility can make a significant impact on a marketer's experience when challenges arise.
Round Five: Pricing and Value for Money
Understanding the pricing structures is essential for making an informed decision. Instapage may come with a higher price tag, but its tailored features and enhanced capabilities often justify the investment for serious marketers focused on boosting conversions. Zoho offers tiered pricing, which can appeal to various business sizes, but paying for more features within the ecosystem might lead to higher costs when not all tools are utilized. 23FormBuilder provides a more budget-friendly approach, especially for small to medium-sized businesses focusing on forms. Each platform's pricing needs aligns with different marketing goals, making it critical for users to evaluate their needs distinctly.
Ultimately, as we conclude this comparison, it's evident that each platform has its unique set of strengths, allowing for different marketing strategies and user preferences. While Instapage shines with its comprehensive tools designed for optimization and user experience, Zoho and 23FormBuilder also present valuable features appealing to varied user bases. Consider what matters most to you in a landing page builder, whether it’s exceptional customer support, feature depth, or pricing flexibility. For marketers seeking to elevate their conversion rates, Instapage is undoubtedly worth considering, especially with its free trial options available to explore before committing.
