How Yola vs. Strikingly vs. Instapage stack up against each other

Compare Instapage with Yola and Strikingly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Yola and Strikingly.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Yola vs. Strikingly – Who Emerges as the Top Contender?

Choosing a landing page builder is a lot like assembling an elite team of superheroes for your marketing mission. Each option brings unique strengths to the table, all geared towards transforming your conversion rates and brand engagement. Instapage, Yola, and Strikingly each offer their own superpowers, from exceptional ease of use to powerful customization features. The ultimate goal? To compress costs, boost conversions, and provide tailored landing page experiences that forge stronger brand trust and customer loyalty. In this showdown, we’ll dissect the capabilities of each platform to help clarify which digital ally is best suited for your marketing strategy. Buckle up as we embark on this enlightening journey through the digital realm! (As we explore these contenders, we will look closely at their individual strengths and weaknesses, providing insights that will make your decision easier. Every detail matters when it comes to your marketing efforts, and we’re here to help you navigate this path.)

Meet the Competitors: A Brief Overview

In one corner, we have Instapage, renowned for its powerful customization tools and ability to streamline conversion processes. It’s a favorite among serious marketers who value data-driven insights and an intuitive design interface. Next, we have Yola, a user-friendly option that attracts small business owners and entrepreneurs wanting to make a quick web presence without breaking the bank. Finally, there’s Strikingly, celebrated for its simplistic approach and focus on beauty over complexity, perfect for startups looking to establish an engaging online footprint. Together, these platforms form a triangle of competition, each vying for dominance in the thriving world of landing page creation. (In a market flooded with options, understanding what each contender brings to the table can empower marketers to make informed decisions. With specific features tailored to different needs, our mission is to ensure clarity in this vibrant ecosystem.)

Round One – Feature Showdown

Unpacking Template Variety and User Experience

When it comes to templates, the variety each platform offers is crucial for marketers looking to create stunning landing pages effortlessly. Yola boasts a collection of easy-to-edit templates that cater well to novices. These simple frameworks allow users to harness their creativity while minimizing technical hassles. Strikingly, on the other hand, excels in providing mobile-responsive designs, ensuring that every landing page looks just as fabulous on smartphones as it does on desktops. However, when we turn to Instapage, we see a vast library of intricate templates tailored specifically for conversion optimization, courtesy of A/B testing and other analytics tools they provide. This dedication to helping marketers design effective pages sets Instapage apart, establishing it as a serious contender in feature offerings. (While template variety may appeal to different audiences, user experience remains critical. All three platforms strive to provide a seamless interface that caters to both beginners and seasoned pros, with unique elements that make their solutions stand out.)

Instapage: A Unique Focus on Customization and Conversion Success

Instapage stands as a powerhouse in the landing page creation landscape due to its extraordinary focus on customization and conversion optimization. This platform isn't merely a tool for building pages; it becomes an essential partner in enhancing marketing performance. With unparalleled drag-and-drop capabilities, a vibrant assortment of pre-built templates, and comprehensive analytics, Instapage empowers marketers to design tailored landing experiences that resonate with their target audiences. As a result, brands can significantly reduce costs while witnessing substantial improvements in conversion rates. Instapage’s easy integration with other tools fosters an all-encompassing marketing ecosystem, designed to elevate campaign performance and create lasting customer relationships.

Round Two – Speed and Performance Analysis

Let’s engage our senses with a playful take on website speed. Imagine standing in line at your favorite café, your anticipation growing with each passing moment, only to be met by a sluggish service. Unfortunately, slow-loading pages can create similar frustrations, leading potential customers to abandon your site before they've even had a chance to explore. In our quest for peak performance, we’ll see how each landing page builder holds up under pressure.

The Instapage Advantage:

  1. Instapage features lightning-fast loading times, ensuring minimal wait for users.
  2. Advanced hosting solutions help reduce server lag during traffic spikes.
  3. Optimized for mobile users, providing a swift experience across devices.
  4. Utilizes CDNs (Content Delivery Networks) to enhance global access speeds.

Yola’s Performance Perks:

  1. User-friendly interface that loads quickly and efficiently.
  2. Decent hosting speeds suitable for small to medium traffic sites.
  3. Responsive design capabilities ensure swift loading on mobile devices.

Strikingly’s Speed Benefits:

  1. Templates are designed for fast loading, minimizing delays.
  2. Built-in optimization ensures quick performance right out of the box.
  3. Responsive layouts facilitate speedy interactions on all devices.
  4. Dedicated server solutions improve overall site speed.

In the realm of speed and performance, Instapage emerges as the front-runner. With its commitment to fast loading times and robust hosting mechanisms, marketers can depend on this platform to deliver exceptional user experiences that keep potential customers engaged.

Round Three – Usability and Learning Dynamics

As we guide new users through the landscape of landing page builders, it's essential to portray each platform as a welcoming opportunity for growth. Instapage stands out with its intuitive interface, encouraging users to explore its extensive features without feeling overwhelmed. Meanwhile, Yola embraces user-friendliness with support resources that make starting out a breeze, and Strikingly excels in offering straightforward navigation for first-timers. With comprehensive tutorials and help centers available at every juncture, marketers can swiftly transition from novices to experts on any of the platforms, knowing support is always just a click away. (No matter where you begin, all three options provide paths to mastery in crafting effective landing pages.)

Round Four – Support Systems: Who's Got Your Back?

Every superhero needs a sidekick, and the same can be said about landing page builders with their customer support systems. Each platform offers various support options, reflecting their commitment to user satisfaction. Instapage shines with excellent live chat and email support, alongside a comprehensive knowledge base overflowing with tips and tricks. Yola offers a user-friendly help center and accessible community forums that provide practical advice. Strikingly similarly maintains strong email support with extensive guides to assist users. This camaraderie between platforms and users nurtures a sense of trust and loyalty, ensuring any roadblocks can be smoothly navigated, enhancing customer experiences.

Round Five – Price Points and Value Comparisons

When discussing pricing structures, it’s essential to keep your specific marketing goals in mind. Instapage, while premium priced, delivers exceptional value through its advanced features and conversion optimization capabilities. Yola, with its economical plans, caters well to small businesses and startups wanting a cost-effective solution. Strikingly offers a range of appealing plans targeting different customer segments, making it suitable for individuals and teams alike. All three platforms provide trial options, allowing marketers to test their offerings before making a commitment. Understanding what you value most—be it extensive features, all-around support, or flexible pricing—can guide your decision more effectively in this competitive space.

In wrapping up this engaging comparison, while Yola and Strikingly have their merits, Instapage remains the standout choice for serious marketers seeking enhanced control and optimization. Each platform shines in its own right, yet the core essence of what marketers desire—a powerful tool that boosts conversions and builds trust—is where Instapage exhibits its true superiority. So why not take it for a spin? With a free trial available, stepping into a world of enhanced marketing potential has never been more accessible.

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